• Embed Doc
  • Copy Link
  • Readcast
  • Collections
  • CommentGo Back
Download
 
How Twitter Works and How It Can Help Your Business. SimpleGuide to Using Twitter for Business.
If you’re reading this, it’s probably because you are trying tounderstand what the big deal is about Twitter. And you’re probablywondering, “Can Twitter really help my business?” The answer is, “very much so!”But, what is Twitter again?  Twitter, like Facebook, began life as a tool for college students.Allowing only 140 characters per message, a “Tweet" was used toupdate friends and family in a casual way via the tagline "What are youdoing?”It has since evolved, and, what at first seemed to be about as far awayfrom the world of business as it can be, is now considered a “musthave” marketing tool for any serious business, large or small.Here’s something you need to know. Each day 5 to 10 thousand newpeople join Twitter, and it currently has around 5 million users,according to the State of the Twittersphere report. That’s a lot of opportunity waiting for your business!
How it works:
•
 Twitter allows you to post short updates (AKA Tweets) as often asyou want; they are limited to 140 characters.
•
Follow other users, and you’ll be able to read their tweets.
•
When they follow you, they’ll read your tweets.
•
A business should follow everyone who is following them,because when they follow you, it means that they want toengage in a conversation. This is an opportunity to make aconnection with your existing or prospective customer.Can you see the potential yet?Here are a few more reasons why you need Twitter for your business:1.Your message can reach hundreds and thousands of peopleinstantly, so you won’t have to chase after customers. They will
 
find you—for free.2.You can grow your reputation as an expert by offering adviceand/or referring people to interesting business-related articles.As long as you go easy on the self-promotion, people will come totrust your advice and will be more open to visiting your websiteto find out more about you and your business.3.You can provide coupons and special offers in a matter of seconds with a Tweet.When it comes down to it, Twitter provides tiny snapshots of what'sgoing on in your business world, all day, every day. The limited numberof characters per Tweet means there is no over-thinking or having tocraft everything perfectly. It's about having relaxed conversations withyour customers, your potential clients, and your peers in a no-pressureenvironment.What could be more useful to your business than that?Lastly, here are some of our favorite Twitter related services, whichmakes tweeting even more fun:
•
 Twitpic.com lets you share photos on Twitter.
•
Cheaptweet.com scans Twitter for the best deals, coupons andsales that people are tweeting about.
•
 Twitterholic.com gathers data and updates a list of the mostpopular twitter users. Who’s the most popular Twitter user? Ournew president with 346,422 followers.
•
Crazybob.org searches your friend graph and picks out peoplewho you may like to follow.
•
Happy tweeting! And you can, of course, follow us on Twitter
of 00

Leave a Comment

You must be to leave a comment.
Submit
Characters: ...
You must be to leave a comment.
Submit
Characters: ...