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 “
Discovery
consists of 
seeing
what everybody has seenand
thinking
what nobodyhas
thought
.
”
KAUFFMAN Thoughtbook
 
2009
E x c E r p t f r o m
Fourth in an ongoing series, the
Kauffman Thoughtbook 2009 
captures what we arethinking, learning, and discovering about education, entrepreneurship, and advancinginnovation. This collection of more than forty essays is written by the talented KauffmanFoundation associates, partners, and experts who are pursuing the principles and visionset by our founder, Ewing Kauffman.REQUEST YOUR COMPLIMENTARY COPY AT
kauan.g
©2008 by the Ewing Marion Kauffman Foundation. All rights reserved.
 
111
Entreprenership in aericnHigher Edction
WIllIam SCoTT GReen, P.D.
Sir Vic Prvst d D  Udrgrdut educti, Uivrsity  mii; Prgr Dirctr,Ku Cpuss Iititiv; Cir, Ku P  etrprursip Curricuu i higr educti
The Kn ondtion is rooted in the belie tht entreprenerilctivity is n essentil strength o aericn society.Recent scholrship hsnderscored the iportnce o entreprenership s  jor genertor o welth nd sorce o new enterprises nd technologicl innovtion. Throghch stdy nd discssion, entreprenership incresingly is being seen s thebridge between theory nd prctice, llowing or integrtion o vrios elds o lerning. By king entreprenership edction vilble to stdents cross lldisciplines o stdy, aericn college stdents will becoe even ore wre o entrepreneril ctivity nd its iportnce to or econoy nd society.To dvnce this gol rther, the ondtion sked  grop o distingishedcdeics to deliberte on the role o entreprenership nd why this eldo stdy belongs in higher edction. The Pnel ebers lso explored howentreprenership ts in college lerning, recognizing tht n entreprenershipcrricl oten is best positioned throgh generl edction, in the vriosdisciplines, nd s co-crriclr experiences or stdents to ctively lern botthe entrepreneril process. inlly, the Pnel considered how entreprenership
Excerpt ro
Kauffman Thoughtbook 2009
. ©2008 by the Ewing mrion Kn ondtion. all rights reserved.
 
112
cn infence the ngeent o niversities by insing  ore innovtive ndentrepreneril cltre on the cpses.The recoendtions in the ll Pnel report,
Entrepreneurship in AmericanHigher Education,
re the clintion o two yers o reserch nd stdy bysoe o the ntion’s ost experienced nd respected scholrs in econoics,engineering, nd the sciences. The topics discssed in this report re  strtingpoint or rther discssion, not  xed bleprint or every cps. We recognizetht entrepreneril edction t its best will be responsive to needs in the loclconities niversities serve.Why Entreprenership mttersThe vles nd prctices o pre reserch—discovery, originlity, innovtion—re the highest expression o aericn niversity lerning. Entreprenershipipleents innovtion. It is the process tht trnsors discovery nd innovtioninto enterprises tht generte vle. In so doing, entreprenership yieldsiproveent o or goods, services, nd instittions tht ects lrge nbers o people. Entreprenership’s dening trit is the cretion o  novel enterprise thtthe rket is willing to dopt.Their coon interest in cretivity nd originlity binds entreprenership ndhigher edction to one nother. Thereore, entreprenership shold be both legitite sbject in aericn ndergrdte edction nd  pervsivepproch to lerning nd to the ngeent o niversities.Bsiness is prt o society nd refects its vles. The very ordinriness o entreprenership in aericn coerce sggests tht or society prizes
- Entreprenership in aericn Higher Edction -
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