"Our goal is to save lives," said J. Michael Schweder, president, AT&T Mid Atlantic."Lives are forever changed
and even ended
because of texting and driving. Today’s event is just another way we’re reminding
Virginians about how deadly a single text can be. We'rechallenging everyone in Virginia to take the pledge to never text and drive and to make it a
AT&T and DRIVE SMART Virginia have teamed up on similar programs across theCommonwealth during the past two years.
“Teens have such little experience driving,” said Janet Brooking, Executive Director,DRIVE SMART Virginia. “The partnership with AT&T is extremely valuable because if
affords usthe opportunity to work directly with new drivers before they develop dangerous habits like
texting and driving. That’s critical in keeping teens safe and improving the safety of Virginia’sroadways.”
In 2012, 165 organizations, including national nonprofits, commercial businesses, lawenforcement, professional associations and government agencies, as well as many educators,legislators, and other supporters, helped get out the message and encouraged people to makea personal pledge not to text and drive. This combined effort, including those of the FederalCommunications Commission, the U.S. Department of Transportation, National Organizationsfor Youth Safety, SADD, Big Brothers Big Sisters, RadioShack and CTIA-The Wireless Association, made a difference. Major highlights include:
Awareness of the It Can Wait message increased 26 percent during the key campaignperiod.
One-in-three people in that period said that texting while driving messages have animpact on their driving habits.
More than 1.2 million no-texting-while-driving pledges were made at ItCanWait.com andthrough Facebook, Twitter, live events and text-to-pledge initiatives.In 2013, AT&T is extending its work with existing It Can Wait collaborators and significantlyexpanding their ranks. Plans include:
Working with device makers to pre-load no-texting-while-driving technologies andsolutions into handsets, with the goal of making these solutions standard on all AT&Tsmartphones.
Engaging cities such as Houston, Texas, and companies including USAA and Walmartto discuss potential new It Can Wait collaborations.
ranging from It Can Wait branded materials, to teaching aids andsample company policies
available to other organizations for programs they develop.