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An Excerpt From
 A Peacock in the Land of Penguins: A Fable about Creativity & Courage,Third Edition
by BJ Gallagher Hateley and Warren H. SchmidtPublished by Berrett-Koehler Publishers
 
 vi
A Note from the AuthorsAbout This Expanded Edition
When we first began writing this parable about a peacockin the Land of Penguins several years ago, little did weknow where the book would ultimately take us! We knewwe had an important message about creativity and innova-tion in the context of today’s organizations — and wewanted to express it in a way that would entertain as wellas enlighten. We wanted to write a story that would speakto both the hearts and minds of people.However, we had no idea how popular the book wouldbecome, and that it would evolve into a veritable cottageindustry. We now have translations into many languagesworldwide, a best-selling video that is used in conferencesand seminars, assessment instruments for consultants andtrainers, and a whole world of merchandising — T-shirts,coffee mugs, feather pens, penguin stress toys, and more!Since its first publication in January 1995, many of ourreaders have asked us for more information; they wantideas and suggestions about what to do with the insightsfrom our book. “How can I deal with my own situation?”they ask. Managers and executives also ask: “Can you helpme transform my organization?”This expanded version is our answer to their questions. Wehave revised and expanded Part II: “Tips and Tools forFeathered Friends” — advice to peacocks struggling to findhappiness and success at work. And we have added a
new 
section, Part III: “Ideas and Examples for TeachingPenguins to Fly” — advice to penguins who want to trans-form their organizations by embracing new ideas (some-times from unlikely sources). We’ve also expanded our PartIV: “Resources” section, including training materials,videos, and merchandise to help reinforce the message ofthe
Peacock 
story. We hope you will find these new addi-tions helpful!BJ Gallagher HateleyWarren H. SchmidtLos Angeles, CaliforniaSeptember 2001
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Berrett-Koehler

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reply05 / 12 / 2009
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