Welcome to Scribd, the world's digital library. Read, publish, and share books and documents. See more
Download
Standard view
Full view
of .
Look up keyword
Like this
0Activity
0 of .
Results for:
No results containing your search query
P. 1
New Microsoft PowerPoint Presentation

New Microsoft PowerPoint Presentation

Ratings: (0)|Views: 1 |Likes:
Published by Ankit Poddar

More info:

Published by: Ankit Poddar on Mar 21, 2013
Copyright:Attribution Non-commercial

Availability:

Read on Scribd mobile: iPhone, iPad and Android.
download as PPTX, PDF, TXT or read online from Scribd
See more
See less

03/21/2013

pdf

text

original

 
Click to edit Master subtitle style3/21/13
 
Strategic Marketing Management
Types Of Marketing StrategySmartphone IndustryPresented By : Ankit Poddar 
 
3/21/13
 
Market Leader Strategy
SamsungExpand total Market
1.
New Users
:- Appoint channel partners to those citywhere it is not available yet. Some of the three tier cities.
2.
Launching new variants Eg Planning to launch LTEphone for Rs 5000/- 
Defend Market Share
1.
Flanking defence :-
Competitive pricing Samsung S3 @Rs 30990/-
2.
Preemtive defence :-
Keep on coming up with newproducts frequently. For eg S4 is launching on 14th of this month
 
3/21/13
 
Expand Market Share
1.
Good offers for customers . For eg giving Note 2 @ Rs100 / per day which is to counter attack Apple’s offer of giving Iphone 5 @ Rs 2367 / month.
2.
Samsung is one of the few companies to provide allvariants of Operating System (except IOS) available for phones be it Symbian , Windows , Android

You're Reading a Free Preview

Download
scribd
/*********** DO NOT ALTER ANYTHING BELOW THIS LINE ! ************/ var s_code=s.t();if(s_code)document.write(s_code)//-->