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Consumer Behaviour

Consumer Behaviour

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Published by Kesav Menon

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Published by: Kesav Menon on Mar 11, 2009
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12/08/2010

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JAMIA HAMDARD UNIVERSITYNEW DELHI
COURSE: MBA GENERALSUBJECT: MARKETING MANAGEMENTASSIGNMENT: CUSTOMER BUYING BEHAVIOR Submitted By: Submitted To:Mr. John J. Kundi Prof. Shahnawaz AbdinMr. Faisal Khan Department of managementMr. Mousin MahirSection – A,1
st
Semester.Date: 16
th
September, 2008
 
CONTENTS:
Executive Summary…………………………………………........ 3Introduction ……………………………………………………… 4PART 1 Consumer Buying Behavior In Brief …………………………… 6Consumer Buying Process ………………………………………. 8PART 2Case Study ……………………………………………………….. 12References ……………………………………………………….. 17
2
 
EXECUTIVE SUMMARY
This assignment is concerned about Consumer behavior and Consumer BuyingProcess. Throughout the assignment the following points are going to be discussed.1.The Consumer buying behavior in general with examples.2.The Consumer buying process with aid of examples.3.A case study to ascertain the customer purchase decision process and post- purchase satisfaction / dissatisfaction with a mobile communication service provider in Delhi / NCR 3

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