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POP MAGIC! PART ONE Oh how they've praised POP MAGIC!..."Without question this little book is responsible for the tremendous internationalsuccess story that is Dome Airlines. Sticking pins into replica aircraft may seeman outlandish idea at first but just ask a couple of our unlucky competitors -Air France and Singapore Airlines, for instance - how much they're scoffingat Grant Morrison's 'POP MAGIC!' now. "Peter deQuimbyExecutive VPDome Airlines"Every once in a while a book like POP MAGIC! just comes along. I'd recommendit wholeheartedly to all my colleagues and our customers. This book is my scourge, my flail and my Bible. Magic gives me the edge I need over thecompetition."Marilyn Quornsenior VPAspect Life Security Philadelphia "In any company winning is paramount but that's only the beginning of a longclimb to the next peak of efficiency. What's beyond success ? Grant Morrisonknows. Everything he writes is a masterpiece of cognitive psychology. If Icould find him and suck him off I would."Solomon RefrainProfessor of Applied UnderstandingTankard Universityauthor of I Will Help You Cope "Quite simply the best book I have ever read on how to transform both your  business and your personal life into the same endless wonderland of creative, erotic, endlessly morphing possibilities"Adamant Broussard
 
Senior Executive Creative ConsultingBroussard and Steve Foreword by Dale ScheisseSome time ago, as a wet-behind-the-ears sales manager, I was privileged towitness a dynamic young speaker address an audience of formidable businessleaders from the YPO. before my doubting gaze, this hardcore group of  prominent CEOs and executive heads went suddenly boggle-eyed, gaping likeunterwasserkinder as the dazzling speaker fertilised their imaginations withhis potent methods for 'perpetual self-re-definition'. Clapping like retardsin wool hats, the titans of Wall Street and Madison Avenue playedfollow-my-leader through the corridors of the Convention Center Hotel,exposing themselves to sympathetic maids, guest and bellboys at every turn.The subject of this entrancing talk/stroke/orgy ? Using magic to improveyour business. The charismatic speaker ? Grant Morrison.As Grant talked, I was introduced to the idea of corporations as livingthoughtforms. The Dow Jones Company Index or 'dictionary of demons', asGrant put it, stood revealed as the first great grimoire of a new magicalcentury. He demonstrated the use of brands and logos as fastbreeding memeticsigil-bombs, engineered to colonise and paralyze unprotected imaginativespaces within moments. He showed his audience just how much damage one of their competitors could cause with only a little knowledge of advancedmagical martial arts and some basic Neuro-Linguistic Programming andFeng-shui skills.It was clear to me that I was seeing something quite special. A new voiceand a new energy had arrived in the business community and those jadedentrepreneurs knew it.Since then I've continued to watch Grant's eerie, mesmeric talents developover the years and have shared podiums with him all over the world. I'vetried to analyze his style but I think it¹s best just to sit back and watchthe man himself. Grant looks straight into your fourth eye, the one youthink no-one knows about and delivers a message of personal change andmonetary gain that just demands all your attention.So why magic ? Why now ?
 
Look around! The companies Grant and I consult with are already mutatingthemselves into non-linear viral formats as we leave the industrial era behind like the arse-ring of a rocket and engage warp factor 90 for theimaginal age of the coming decade.Why do you think Buffy, Xena, Harry and Sabrina are so popular ?Why do you think Borders bookshop now sells 'Voodoo Spell Kits' for love andrevenge ?Our parents were the inheritors of existential culture which grew up in theruins of World War 2. Now, just imagine that apocalyptic war for a moment,really think about what it meant to have real evil empires hungering for your very freedom. Think about bombs falling on your town and the possibility of losing it all. Having to die or capitulate as jackbootedsoldiers marched through your house. Think for a moment how it must havefelt to survive the mud and the blood and the slime of death camps. Ruinedcities and human remains.They found it hard to believe in anything after that, you can be sure. Thehuge religious faith structures bequeathed by their parents had failed toaccount for the savagery of human behaviour during the war-century. Good andevil meant nothing any more. "What god would allow this ???" they cried. And,missing the point, rejected spirit altogether.These people grew up a little fucked in the head. But forgive them if youcan: they went through humanity's dark night of the soul so we wouldn't haveto.That doesn't mean we can trust any of their bleak philosophies.And no amount of covering it up can hold back the tide of the repressed;after half a century of denial, people are admitting the truth again - theworld of 'spirit', of action at distance and prediction and contact with'alien' intelligences is as real as the world of telephone calls and quantum physics, e-mails, downsizing and bullets.It shouldn't come as any surprise; people have been writing down reports anddetailed instructions for thousands of years. Did you honestly believe allthose brilliant Buddhist sages, Christian mystics, Muslim sufis, witches,alchemists and 'occultists' were just blowing it out through their asses ?Get with it. Magic is real. It works like gas. Everyone can use it.And everyone wants to.
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