CARAT MEDIA WEEKLY NEWSLETTER

No. 679

 Media Report

2011
2012

Google Trend, 20074 20132

2007462012
1.0

2010
20122

Hold6

TVR

1.80

2100

1.60

1.40

Hold
2012/2

2012/6

1.20

1.00

0.80

0.60

0.40

0.20

0.00

HOLD
Jan

Feb

Mar

Apr

May

Jun

Jul

Aug

Sept

Oct

2012

2012

Nielsen 2012/01 2012/10

holdFB/Yahoo

(20074)

22:0024:00

TVR

1.20

HOLD

1.00

Makyo

311

(20126)

21:0022:00

0.80

0.60

Hold(20122)

20:0021:00

0.40
0.20

(20106-8)

2007

2008

2009

2010

2011

Oct

Jun

Aug

Apr

Feb

Oct

Dec

Jun

Aug

Apr

Feb

Oct

Dec

Aug

Apr

Jun

Feb

Dec

Oct

Aug

Apr

Jun

Feb

Dec

Oct

Aug

Apr

Jun

Feb

Dec

Oct

Aug

0.00
Apr

23:0024:00

Jun

2012

/ Nielsen 2007/04 2012/10

Youtube /

2012/02/06
Makiyo

:2012/08/17

Youtube
http://iamhuyahui.blogspot.tw/


20-49

47%201210
68%(25-49)50-65

100%

90%
80%

2012

70%

50-65+ All

60%

68%

32%

50%
40%

20-49 All

30%

20%
10%
0%
2100

HOLD

TVBS/TVBS

TVBS/TVBS

FTVN/

SETN/

SETN/

ERA/

ERA/

ET-N/

CTiN/

*SCC/

4-9 ALL

10-14ALL

15-19 ALL

20-24 ALL

25-29 ALL

30-34 ALL

35-39 ALL

40-44 ALL

45-49 ALL

50-54 ALL

55-64 ALL

65+ ALL

Nielsen 2007/04 2012/10

 vs.

-/Web .I.O
-

(Carat)
(Vizeum)(AAA)(wwwins Isobar)
(Posterscope)
(iProspect)

Aegis Group plc.Aegis Group plc.

carat.weekly@carat.com
(02) 2717-5238 ext.9285

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