Vice Media Kit 2008

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2008

anymore. We just have them mailed overto the oce.Recently,

Vice

has been the ideal ve-hicle or brands like Nike, MTV, HBO,Toyota, Honda, EA, Virgin Mobile, Adi-das, Sony, Puma, Jeep, Rockstar Games,Universal Music, and Warner MusicGroup to reach the highly sought-aterreader demographic that we speak to.See,

Vice

is the rst ree, internation-ally distributed liestyle magazine onEarth, ever. We pass out 910,000 copieso every issue worldwide. Global circula-tion o

Vice

will reach 1,000,000 by theend o 2008. With simultaneous editionsrom Tokyo to New York and back again,each issue o

Vice

is being read by smartand unny young people the world overevery month. Plus, each edition has the

Vice is #1

“Each generation has a small-run, intensely hip magazinethat proves infuential ar beyond its circulation numbers, be itWenner Media’s

Rolling Stone

or the independents

Spy

or

Might

...

Vice

is this generation’s model.”

–Advertising Age

s

ometimes it’s hard to comeright out and say this, but heregoes…

Vice

is the coolest maga-zine in the world. Whew. It actually eltpretty good to get that into the open.But this isn’t just grandstand-ing. We know that it’s hard to havesomeone tell you how amazing theirmagazine is, but we’re serious. It canbe empirically proven with cold, hard,unyielding math. And nobody canargue with math.Our core audience is made up o, inmarketing speak, “trendsetting metro-politans ages 21-34.” In act, marketingsurvey The Cassandra Report has namedVice the #1 trendsetter title or 2003,2004, 2005, 2006, and 2007. We don’teven bother to show up to get the awardslatest news and opinions rom peopleon the ground in each o our territories.What other magazine can do that? Theanswer: nobody can.And don’t orget,

Vice

is ree. Itisn’t sold on newsstands, a.k.a. the sadmeat markets o the publishing indus-try. Instead,

Vice

can be ound in living,breathing places like ashion boutiques,record stores, galleries, bars, and caés.Can you say, “100 percent pick-uprate”? (That’s two to three times thepick up rate o any competitive publica-tion.) Thanks to our targeted distribu-tion and high standard o epic content,

Vice

has a loyal, global army o anati-cal readers. Each new issue is awaitedas ervently as i it were the cure orpolio or something.

V

ICE has been doing a wee bit o epansion lately. The VICE BrandDivisions now include:

Vice Flm:

In 2007 VICE Filmsproduced

Heavy Metal in Baghdad

,the eature-length documentary ollow-ing the only heavy metal band in Iraq,Acrassicauda, and

White Lightning:The Jesco White Murders

, starring EdHogg and Carrie Fisher, with DominicMurphy directing and UK Film Coun-cil co-producing. There is also a ea-ture lm collaboration with AcademyAward nominated director Spike Jonzein the works.

Vice DVD:

A joint venture with MTVNetworks that produces original long-orm DVDs, including the

VICE Guideto Travel

. These scary and hilarious doc-umentaries bring

Vice

magazine to lie.We’ve heard it described as “60 Minutesmeets Jackass” and we aren’t going toargue with that, really.

Vice Mu

:

Ater ve years work-ing with the Warner Music Group, VICEMusic is now a ull-service independentlabel undertaking an international epan-sion in order to seamlessly integrate musicinto the worldwide VICE brand. With aroster that includes Bloc Party, The Streets, Justice, The Black Lips, and more, VICEMusic is also eploring management,publishing, merchandise, and multi-levelbrand partnerships with artists.

Th Vice cD/DVD:

This bi-monthlycompilation o new music and videos,movie trailers and promos, comes poly-bagged in 28,000 subscriber and VIPcopies o the magazine. We also dis-tribute the VICE CD/DVD or ree atselected VICE distribution points and atVICE events nationwide.

ViRTUe:

Virtue is the other side o VICE. It’s an agency that does brandstrategy, print and lm production, artdirection, and product development, allunder one roo. Virtue is a ully inte-grated creative, branded entertainmentand distribution studio with oces inNew York, London, Berlin, Toronto,Stockholm, and Sydney. It gives brandsthe chance to harness the creative powero VICE’s worldwide creative network.

THe Vice BRAND

“VICE is comortable enough with modern media and marketingto leverage its cachet into a multi-tentacled business play.”

–Business Week

VICE Mini Guides

W’r not vn don t. Th Vice brand nlud th t-pf Vice Gud mn-magazn r and Vice Book(Th V Gud to s and Drug and Rok and Roll n 2002;V Do and Don’t n 2004, Dar Dar, sknma and ThV Photo Book n 2007). W alo do utom publhngor brand nludng Nk, Puma, Bk’, PsP, Paramount,eA Gam, calvn Kln, and Dwar’. Oh, and w hav our own pub n London. it’ alld Th Old Blu Lat. stop b omtm. it mght b th onl pla n all o th UK whr ou an rlabl and rgularl fnd attratv popl.

VICE Music:Black Lips VICE Custom Publication:Tales of Colt 45 VICE Custom Publication:Calvin Klein, what are you in2? VICE Films: Heavy Metal In Baghdad VICE Books VIRTUE:Rock Band packaging

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