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Table Of Contents

aCknowledgemenTs
InTRoduCTIon
Why is Social Media Relevant to Me?
Revolution or Evolution?
Influence on Irish Society
The Big Brands
Social Media Makes the World a Smaller Place
Ireland’s Place in the Connected World
Internet and Social Media Usage
Benefits of Connectivity for Organisations
Connecting Minority Language Speakers
Social Media in the Community
Social Media and Current Affairs
A Tale of Two Users
Mass Media is Dead! Long Live Micro Media!
Marketing Success Stories
Who Can Help Your Social Media Strategy?
Limitations of Social Media in Marketing
Regulation of Social Media
Getting it wrong—The McDonalds #Bashtag
A Level Playing Field
Viral Campaigns and Memes
Amplifying Little Voices
Daily Deals Sites
Trust Your Circle
Taking Reviews with a Pinch of Salt
Management Responses to Reviews
Employee Resourcing
Social Media in the Workplace Environment
Usefulness in Education
Academic Blogs
Relationship Between Teachers and Students
An Uneasy Alliance
A Tweet that Influenced a Presidential Election
The Tea Party Smackdown
#BigBird and ‘Binders full of women’
Social Media’s Role in Getting Out the Vote
e-Revolutions
Hactivists and Activists
Parents and Kids
Poor Personal and Professional Communications
Are We Sharing Too Much?
Privacy Concerns
Social Media Witch Hunts
Common Sense in Social Media
Digital Legacy
bIblIogRaphy and RefeRenCes
P. 1
Infinite Ripple - The Social Media Revolution

Infinite Ripple - The Social Media Revolution

Ratings: (0)|Views: 91 |Likes:
Published by Xlibris
An essential read for anyone wishing to utilise the power of social media in their personal, academic and professional lives. A strong focus on Irish examples contextualises key concepts of the growing global phenomenon with advice to harness this opportunity. Discussion is relevant to modern businesses intent on keeping on top of developments in customer engagement and interaction to improve profitability by exploiting the massive potential offered by this relatively new medium. Relevant theory for students, academics and researchers is explained in a succinct manner, utilising layman’s terms and topical examples to ease understanding.
Whether you are new to Facebook, Twitter, YouTube or an avid user already, there is advice to effectively leverage social media for everyday success.
An essential read for anyone wishing to utilise the power of social media in their personal, academic and professional lives. A strong focus on Irish examples contextualises key concepts of the growing global phenomenon with advice to harness this opportunity. Discussion is relevant to modern businesses intent on keeping on top of developments in customer engagement and interaction to improve profitability by exploiting the massive potential offered by this relatively new medium. Relevant theory for students, academics and researchers is explained in a succinct manner, utilising layman’s terms and topical examples to ease understanding.
Whether you are new to Facebook, Twitter, YouTube or an avid user already, there is advice to effectively leverage social media for everyday success.

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Published by: Xlibris on Mar 22, 2013
Copyright:Traditional Copyright: All rights reservedISBN:9781483606781
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09/16/2014

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9781483606781

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