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Europeans spend more time consuming news
News and information sites capture a large proportionof the EU online audience with nearly 8 in 10 internetusers accessing one of these sites in December 2012. Time spent also increased by 10 percent,presenting a fertile ground for advertisers.
E- and M-Commerce make an impact
3 out of the top 5 fastest growing content categoriesviewed in Europe on the web are retail focused.Over 14 percent of smartphone users purchasedgoods or services via their device.
Dutch keen on online banking
the Netherlands, 66 percent of internet usersaccessed an online banking site in December 2012,compared to only 18.8 percent in Switzerland. TheEuropean average lies at 39.9 percent which hasgrown by 3.2 percent compared to December 2011
Brits are most engaged internet users
Europeans spend an average of nearly 27 hoursonline per month. Out of the 18 EU marketsanalysed, UK consumers spent the most timeonline, whilst Belgium achieved the strongestgrowth as users spent an additional 2 hours onlineversus last year.
European media landscape is fragmenting
The adoption of internet enabled devices iscontributing to a more fragmented digital medialandscape. The proportion of page views occurringon a smartphone or tablet varies across EUcountries but is highest in UK, Ireland and Russia.
Online video continues to grow
The online video audience in the EU5 grew 5percent in the past year, whilst the audience for video viewing on a mobile grew 162 percent.Google’s YouTube is still the top video propertyacross the 7 EU markets measured in Europe