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2013 Europe Digital Future in Focus

2013 Europe Digital Future in Focus

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Published by TechCrunch
comscore annual report on digital technology in europe
comscore annual report on digital technology in europe

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Categories:Types, Research
Published by: TechCrunch on Mar 22, 2013
Copyright:Attribution Non-commercial

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03/26/2014

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© comScore, Inc. Proprietary.
1
March 2013
Key Insights from 2012 and What They Mean for the Coming Year 
 
© comScore, Inc. Proprietary.
2
Introduction
Executive Summary
2012 has been an exciting year for digital asconsumers become more platform agnostic in theway they consume content - shifting betweencomputers, tablets, smartphones as well as gamingplatforms and emerging devices.Key media events in Europe such as the 2012Olympics, have further illustrated the speed atwhich the online media landscape is fragmenting.We have entered the dawn of a ‘Brave New DigitalWorld’ where multi-platform media consumption isbecoming the norm.To help businesses navigate this changing digitallandscape, comScore has created this report, thatprovides an analysis of the latest trends from 2012what they will mean for the year ahead. The reportalso includes individual scorecards, which shows thetop 20 sites + the leading local news/information,retail and banking sites for all 18 European countriesmeasured by comScore.
FOR FURTHER INFORMATION, PLEASE CONTACT:Berit Block | Cathy McCarthy | Ayaan Mohamudworldpress@comscore.com
#FutureinFocus
 
© comScore, Inc. Proprietary.
3
Key Takeaways
Europeans spend more time consuming news
News and information sites capture a large proportionof the EU online audience with nearly 8 in 10 internetusers accessing one of these sites in December 2012. Time spent also increased by 10 percent,presenting a fertile ground for advertisers.
E- and M-Commerce make an impact
3 out of the top 5 fastest growing content categoriesviewed in Europe on the web are retail focused.Over 14 percent of smartphone users purchasedgoods or services via their device.
Dutch keen on online banking
In
 
the Netherlands, 66 percent of internet usersaccessed an online banking site in December 2012,compared to only 18.8 percent in Switzerland. TheEuropean average lies at 39.9 percent which hasgrown by 3.2 percent compared to December 2011
 Brits are most engaged internet users
Europeans spend an average of nearly 27 hoursonline per month. Out of the 18 EU marketsanalysed, UK consumers spent the most timeonline, whilst Belgium achieved the strongestgrowth as users spent an additional 2 hours onlineversus last year.
European media landscape is fragmenting
The adoption of internet enabled devices iscontributing to a more fragmented digital medialandscape. The proportion of page views occurringon a smartphone or tablet varies across EUcountries but is highest in UK, Ireland and Russia.
Online video continues to grow
The online video audience in the EU5 grew 5percent in the past year, whilst the audience for video viewing on a mobile grew 162 percent.Google’s YouTube is still the top video propertyacross the 7 EU markets measured in Europe

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