rnc_rfp_2002

Republican National Committee

Request for Proposal for the Redesign of GOP.com

Chuck DeFeoOnline Communications DirectorRepublican National Committee310 First Street, SEWashington, DC 20003Phone: 202.863.8536cdefeo@rnchq.orgwww.gop.com

1.

Overview Page 3

1.1 Objectives1.2 Audiences1.3 Scope of Services2.

The Proposal Page 4

2.1

The Web Site Primary Tools and Features2.2

Technical Standards2.2.1

Technical Security Requirements2.2.2

Performance Standards2.2.3 Single Database Interface2.3 Special Requirements2.4.1

Key Personnel2.4.2

Confidentiality2.4.3

Document Management2.4 Post-Implementation Support3.

Deliverables Page 9

3.1 Documentation3.2 Web site Elements

4.

Project Administration and Implementation Page 10

Project ManagementWeb Site DesignScheduleAcceptance Testing5.

Proposal Instructions Page 12

5.1

Cost Proposal5.2

Technical Proposal6.

Evaluation and Selection Factors Page 13

7.

Questions, Proposal and Decision Deadlines Page 14

2

1. Overview

The purpose of this document is to request a proposal for the redesign of the RepublicanNational Committee’s primary Web site at GOP.com. This new site is intended to bringa more standard “look and feel” and navigation structure to the RNC’s overall Webpresence.The RNC is seeking assistance in the design, development, and implementation of a newWeb site that will help standardize the RNC Web presence across its online properties.The successful vendor shall work with the RNC to define the Web site creatives, content,and navigation. The vendor shall document the development cycle, provide the necessarydocumentation identified herein, provide the necessary development, and provideadditional post implementation support as specified.

1.1 Objectives

The primary objective of this project is to create a message driven, user-friendly, content-oriented, focal point for Republicans to congregate online that channels users into ahigher level of activism for the party. This site should serve as the centerpiece of Republican online activity – connecting people to the party and to each other. The moreuseful our visitors find the site, the more time they will spend online with us. Theincreased time should translate into a greater level of activism.Currently, the RNC has multiple Web sites with different URLs, navigation structuresand branding used for communications, grassroots activism, and servicing donors. Thiseffort should bring most of these sites under a standard brand and navigation whenappropriate. Visitors to any RNC online property should be able to access information oronline tools with no more than three clicks. This should be accomplished with standardnavigation across the sections built into the new site and a RNC Web presence navigationbar that will be incorporated into existing sites.

1.2 Audiences

The Web site should serve to meet the needs of the multiple audiences that frequent ouronline properties and build user loyalty. The audiences are:a)

Party Loyalists:

Currently our properties are most frequented by Republicansupporters and activists. A primary objective of the new presence is to increasethe amount of time these people are spending with us online. We intend onaccomplishing this through better navigation across properties, loyalty buildingofferings, community building tools, and better content.b)

Donors:

We currently have separate Web sites for our various donor groups. It isour intent to better integrate these targeted Web sites into the primary Web siteand content. This effort shall offer our donors “upgrades” from the basic toolsoffered and password protected sections available only to their donor group.3