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Macy's v. Strategic Marks, LLC, 3-2011-CV-06198 (N.D. Cal.) (Macy's' reply brief in further support of its motion for partial summary judgment, filed Feb. 22, 2013)

Macy's v. Strategic Marks, LLC, 3-2011-CV-06198 (N.D. Cal.) (Macy's' reply brief in further support of its motion for partial summary judgment, filed Feb. 22, 2013)

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Macy's v. Strategic Marks, LLC, 3-2011-CV-06198 (N.D. Cal.) (Macy's' reply brief in further support of its motion for partial summary judgment, filed Feb. 22, 2013)
Macy's v. Strategic Marks, LLC, 3-2011-CV-06198 (N.D. Cal.) (Macy's' reply brief in further support of its motion for partial summary judgment, filed Feb. 22, 2013)

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Categories:Types, Business/Law
Published by: Charles Colman Law, PLLC on Mar 22, 2013
Copyright:Attribution Non-commercial

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07/30/2013

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4993385.1
 
Case No. 11-6198 SCPLTFS' REPLY IN SUPPORT OF MOTION FOR PARTIAL SUMMARY JUDGMENT
AMSTER, ROTHSTEIN & EBENSTEIN LLPANTHONY F. LO CICERO, NY SBN1084698alocicero@arelaw.comCHESTER ROTHSTEIN, NY SBN2382984crothstein@arelaw.comMARC JASON SBN2384832 (
Pro Hac Vice Application Forthcoming)
 mjason@arelaw.com JESSICA CAPASSO, NY SBN4766283 jcapasso@arelaw.com90 Park AvenueNew York, NY 10016 Telephone: (212) 336-8000Facsimile: (212) 336-8001(Admitted
Pro Hac Vice
)HANSON BRIDGETT LLPGARNER K. WENG, SBN191462gweng@hansonbridgett.comCHRISTOPHER S. WALTERS, SBN267262cwalters@hansonbridgett.com425 Market Street, 26th FloorSan Francisco, California 94105 Telephone: (415) 777-3200Facsimile: (415) 541-9366Attorneys for Plaintiffs MACY'S, INC. andMACYS.COM, INC.
UNITED STATES DISTRICT COURTNORTHERN DISTRICT OF CALIFORNIASAN FRANCISCO DIVISION
 MACY'S, INC. and MACYS.COM, INC.,Plaintiffs,v.STRATEGIC MARKS, LLC,Defendant.Case No. CV 11-6198 SC
PLAINTIFFS' REPLY IN SUPPORT OFMOTION FOR PARTIAL SUMMARYJUDGMENT
Date: March 15, 2013 Time: 10:00 a.m.Crtm: 1 Judge: Honorable Samuel Conti
 
STRATEGIC MARKS, LLC,Counter-Claimant,v.MACY'S, INC. and MACYS.COM, INC.Counter-Defendants.
Case3:11-cv-06198-SC Document72 Filed02/22/13 Page1 of 14
 
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-i-Case No. 11-6198 SCPLTFS' REPLY IN SUPPORT OF MOTION FOR PARTIAL SUMMARY JUDGMENT
TABLE OF CONTENTSPage
I.
 
PRELIMINARY STATEMENT ................................................................................. 1
 
II.
 
ARGUMENT ........................................................................................................... 4
 
A.
 
Defendant Did Not Use the Marks for "Retail Store" Services ...................... 4
 
B.
 
Defendant Did Not Use the Marks in Commerce for "Online RetailStore" Services ............................................................................................. 6
 
1.
 
Rearden
Case Supports the Plaintiffs' Position ................................. 6
 
2.
 
Ms. Horwich Was Not Produced for Deposition ................................. 7
 
3.
 
Invoices Do Not Reflect the Defendant or the Marks at Issue ........... 8
 
4.
 
Defendant's Own Admission Supports Plaintiffs ................................ 8
 
5.
 
Office Action ...................................................................................... 9
 
III.
 
CONCLUSION ...................................................................................................... 10
 
Case3:11-cv-06198-SC Document72 Filed02/22/13 Page2 of 14
 
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-ii-Case No. 11-6198 SCPLTFS' REPLY IN SUPPORT OF MOTION FOR PARTIAL SUMMARY JUDGMENT
TABLE OF AUTHORITIESPageCASES
 
Brookfield Communs., Inc. v. West Coast Entertainment Corp.
174 F.3d 1036 (9th Cir. 1999) ................................................................................. 6
Chance v. Pac-Tel Teletrac Inc.
242 F.3d 1151 (9th Cir. 2001) ................................................................................. 7
Gibson Guitar Corp. v. Paul Reed Smith Guitars, LP
311 F. Supp. 2d 690 (M.D. Tenn. 2004) ................................................................. 5
In re Ancor Holdings
79 U.S.P.Q. 2d 1218 (T.T.A.B. 2006) ................................................................... 10
In re Bose Corp.
580 F.3d 1240 (Fed. Cir. 2009) ............................................................................. 11
In re Retail Royalty Company
2010 TTAB LEXIS 417, at *2 (T.T.A.B. Nov. 23, 2010) ........................................... 5
Rearden LLC v. Rearden Commerce, Inc.
683 F.3d 1190 (9th Cir. 2012) ............................................................................. 6, 7
Stillwell v. RadioShack Corp.
676 F. Supp. 2d 962 (S.D. Cal. 2009) ..................................................................... 5
STATUTES
 
15 U.S.C. § 1127 ............................................................................................................... 137 C.F.R. § 2.76(c) ............................................................................................................ 1
RULES
 
Fed. R. Civ. P. 56(c)(2) ...................................................................................................... 3
Case3:11-cv-06198-SC Document72 Filed02/22/13 Page3 of 14

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