NAVTEQ Global LBS Challenge(R) - Americas Winners Announced

NAVTEQ Company logo. (PRNewsFoto/NAVTEQ)

CHICAGO, IL UNITED STATES

Ten 23 Wins Grand Prize in Annual Location-Based Developers' ProgramLAS VEGAS, April 3, 2008 /PRNewswire-FirstCall/ -- NAVTEQ (NYSE:

NVT

),a leading global provider of digital map data for location-based solutionsand vehicle navigation, announced yesterday during an awards ceremony atCTIA WIRELESS 2008 that Ten 23 is the Grand Prize Winner of this year'sNAVTEQ Global LBS Challenge -- Americas.As the Grand Prize Winner, Ten 23 received a prize package valued at$525,000, including $50,000 in cash, $225,000 in NAVTEQ data licenses andup to $250,000 in sponsor-donated licenses. Ten 23's solution, SpotJots, isa location-based social blogging application that allows users to a uploadtheir stories, reviews, pictures, video, audio and documents to theirpersonal SpotJots blog, where the content can be associated with relevantlocation information and shared with others.Three runners-up were also announced: First Runner-up, Mediated Spaces;Second Runner-up, HeyWhatsThat; and Third Runner-up, America's EmergencyNetwork. Each runner-up received $10,000 in cash along with data licensesvalued at $400,000.Mediated Spaces' solution, The WildLab, enables citizen scientists suchas birdwatchers to collect real-time information such as location, time andthe species sighted on their mobile devices.HeyWhatsThat's solution, HeyWhatsThat, provides detailed informationabout the mountains and peaks around the user such as mountain names,elevations, contours and viewsheds -- all through the user's mobile device.America's Emergency Network's solution, AEN Mobile, alerts users aboutnatural or manmade disasters within range of their devices by tapping intothe AEN Central Database of emergency bulletins.The annual Global LBS Challenge, which has established a reputation asthe premier event in the location-based services (LBS) industry, challengesdevelopers to build innovative location-enabled applications that work withmobile phones and/or wireless handheld devices using dynamic positioningtechnology and NAVTEQ(R) map data. Participants compete for a global prizepool of cash, licenses and services from NAVTEQ and sponsors of the event,with this year's prize pool the largest to date, valued at over $4.5million (US).This is the fifth year of the Global LBS Challenge which now conductsprograms in three regions: The Americas, Europe-Middle East-Africa (EMEA)and Asia-Pacific (APAC). Developers are offered five categories in which to

AVTEQ Global LBS Challenge(R) - Americas Winners Announcedhttp://www.prnewswire.com/cgi-bin/stories.pl?ACCT=109&STORY=...1 of 43/11/2009 3:14 PM

submit their applications: Content, Enterprise, Entertainment, Navigationand Social Networking. Contestants are judged by an elite panel of judgescomprised of major wireless carriers, industry experts and venturecapitalists.Fifteen semifinalists were selected to advance to the final judging forthe Global LBS Challenge - Americas. The semifinalists represented a broadspectrum of wireless applications and were selected based on commercialfeasibility, functionality, ease of use and design. The final judgingpanel, which included executives from Alltel, AT&T, Autodesk, Best Buy,Handango, Nokia, Sprint, T-Mobile, Telecom Council of Silicon Valley, U.S.Cellular and Verizon Wireless, based its decisions on the same keycriteria.Nokia returned as a three-time Global Sponsor of this year's contest,with the Nokia N95 serving as the Official Device of the 2008 Global LBSChallenge. Autodesk also returned as a multi-year sponsor and as a GlobalSponsor for the first time. Joining them were deCarta and ESRI as PlatinumSponsors, SiRF and WHERE as Gold Sponsors, and GPS World as Media Sponsor."Nokia is proud to once again sponsor this important global program andsupports NAVTEQ in its commitment to encourage the development andemergence of cutting-edge location-aware solutions," said Rick Witham,Americas Business Development Manager, Forum Nokia. "The Global LBSChallenge creates an outlet for the developer community to gain uniqueindustry access and exposure, and its success can be seen in theexceptional applications of this year's semifinalists.""The Global LBS Challenge provides a showcase for developers todemonstrate their latest innovations to leading mobile operators,"commented Joe Astroth, executive vice president, Autodesk LocationsServices. "As a leading solution and platform provider to both mobileoperators and LBS application developers, Autodesk is pleased to support aprogram that helps to bring profitable, ground-breaking location-basedservices to market.""We are currently participating in an exciting evolution oflocation-based solutions, and the Global LBS Challenge continues to fuelits momentum," commented Jeff Mize, executive vice president, sales,NAVTEQ. "This year's program demonstrated that the potential for innovativeand sophisticated location-based content is virtually limitless. NAVTEQcongratulates all of the winners of the 2008 Global LBS Challenge andeagerly anticipates the next wave of location-based applications."The 2008 Global LBS Challenge campaign will conclude this June at theawards ceremony for the APAC region at CommunicAsia in Singapore.For more information about the Global LBS Challenge, see the officialcontest rules at

http://www.LBSChallenge.com

.About the NAVTEQ Global LBS ChallengeFirst launched in 2003, the NAVTEQ Global LBS Challenge is focused ondriving the development and visibility of innovative navigation solutionsfor wireless devices. From wireless business applications to sports, traveland security, integrating the accuracy and richness of NAVTEQ digital mapdata facilitates the timely evolution of the next wave of LBS. The 2008Global LBS Challenge features a global prize pool valued at almost $3million in cash and prizes.About NAVTEQNAVTEQ is a leading provider of comprehensive digital map informationfor automotive navigation systems, mobile navigation devices,Internet-based mapping applications, and government and business solutions.NAVTEQ creates the digital maps and map content that power navigation andlocation-based services solutions around the world. The Chicago-basedcompany was founded in 1985 and has more than 3,300 employees located in

AVTEQ Global LBS Challenge(R) - Americas Winners Announcedhttp://www.prnewswire.com/cgi-bin/stories.pl?ACCT=109&STORY=...2 of 43/11/2009 3:14 PM

174 offices and in 32 countries.NAVTEQ and the NAVTEQ Global LBS Challenge are trademarks in the U.S.and other countries. All rights reserved.This document may include certain "forward-looking statements" withinthe meaning of the Private Securities Litigation Reform Act of 1995. Theseforward-looking statements include, but are not limited to, plans,objectives, expectations and intentions and other statements contained inthis press release that are not historical facts and statements identifiedby words such as "expects," "anticipates," "intends," "plans," "believes,""seeks," "estimates" or words of similar meaning. The statements are basedon our current beliefs or expectations and are inherently subject tovarious risks and uncertainties, including those set forth under "Item 1A.Risk Factors" in each of the Company's most recent Annual and QuarterlyReports filed with the Securities and Exchange Commission.Actual results may differ materially from these expectations due tochanges in global political, economic, business, competitive, market andregulatory factors. NAVTEQ does not undertake any obligation to update anyforward-looking statements contained in this document.(Logo:

http://www.newscom.com/cgi-bin/prnh/20060313/NAVTEQLOGO

)

SOURCE NAVTEQ

back to topRelated links:http://www.navteq.comhttp://www.LBSChallenge.comPhoto Notes:http://www.newscom.com/cgi-bin/prnh/20060313/NAVTEQLOGO

AP Archive:

http://photoarchive.ap.org

PRN Photo Desk,

photodesk@prnewswire.com

Industry & Market Focus

Choose links below to browse the latest Industry News and related resources from PR Newswire.