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The path of Obama presidential glory 
with a
marketing and innovation perspective
The lessons to be taken 
from the
Obama marketing strategies
 
To many of us in the world,
Barack Obama
was a shining figure among other individuals almost two years ago as he anounced his candidacy for being the Presidentof the U.S. A surprisingly growing crowd of people were supporting him not only in theU.S.,but also in the other parts of the world because he represented ´´
hope
´´ and´´
change
´´.In this article, I´d like lay light on:
•
The path of Obama presidential glorywith a marketing and innovation perspective,
•
The lessons to be takenfrom the Obama marketing strategies,
The Path of the Presidential Election Glory of ObamaObama
has many strengths that led him as a presidential candidate in the beginning. Hedid not become a typical politician, but rather approached the race as a businessandestablished his nationwide company to competeas ´´
one
´´. Some of his biggestvirtues with a marketing perspective are:
•
Determine the single greatest desire of the marketand then center your marketing approach around that desire. In this case, it was ´´change´´ with onesingle word. The U.S., with the soaring unemployment, wars abroad, expensivehealthcare, failing economy, etc. needed ´´change´´ and Obama grasped theconcept of ´´change´´. I think that Obama being black also helped him matchwith the image of change because when you look at him, you could see thechange compared to other promising candidates. He was the image change beginning from step one.
 
•
Achieving Excellent Communication.He not only communicated so well withthe public, but also his competitors respected him with his great communicationskills. He was a man that everyone likes to listen and see to.
•
Preserving Consistent Self-confidence and dignity. He has always been theconfident person that people want to believe to. During the debates, even thoughMcCain became aggresive, Obama was always calm, self-confident, answeringthe questions fully with dignity.
•
Believing in Team Work.Obama did not run political campaign, but rather established a company gathering for the same target with ´´We are one´´ or ´´Yes, we can.´´ concepts in mind making it a culture of the company. However,the Obama team was aware of what they were working on from the beginning,to work on making Barack Obama the next president.
Therefore, the team hasalways stayed behind the scenes and the success of the Obama compaign hasmaintained totally as Obama´s.
 
•
The Wisdom of Analyzing the Past and Foreseeing the Future.Even thoughMcCain campaign tried to tease Obama several times as his relations withmultiple people, him being Muslim etc., he analyzed the moves and did notcountermove, but rather analyzed with his team taking into account the pastreactions and results. The analysis and actions of Obama seemed to work finealmost all times.
•
Great Organizing Skills.With his own words:"When I started this campaign,"Obama told them, "I wasn't sure that I was going to be the best of candidates.But what I was absolutely positive of was that there was the possibility of 
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