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Table Of Contents

It performance the following functions :
b)Institutional Advertising :
c)Other Types :
ADVERTISING OBJECTIVES
BENEFITS
WHY & WHEN TO ADVERTISE
DESIGNING ADVERTISING CAMPAIGN :
OBJECTIVES OF CAMPAIGN
STAGE IN ADVERTISING CAMPAIGN
1.Identifying & Analyzing the Advertising target :
2.Determining the advertising objectives :
3.Creating the Advertising platform :
4. Determining the Advertising Appropriation:
5.Selecting the Media :
Media Form
6.Creating the Advertising Messages :
7.Evaluating the Effectiveness of Advertising :
TABLE 4.8
TABLE 4.10
ADVERTISEMENT EFFECTIVENESS OF COLD DRINKS
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Project Report on Advertising Effectiveness

Project Report on Advertising Effectiveness

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Published by Manish Gandhi
Project Report for mba students
Project Report for mba students

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Categories:Types, Research
Published by: Manish Gandhi on Mar 23, 2013
Copyright:Attribution Non-commercial

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04/12/2015

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