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Spring 2013Master of Business Administration- MBA Semester 3MB00 50
Research Methodology - 4 Credits(Book ID: B1700)Assignment Set - 1 (60 Marks)Note: Assignment Set -1 must be written within 6-8 pages. Answer all questions.Q1.Explain the steps involved in a research process. 10 marks(300 - 350 words)
Answer : Scientific research involves a systematic process that focuses on being objective andgathering a multitude of information for analysis so that the researcher can come to a conclusion.This process is used in all research and evaluation projects, regardless of the research method(scientific method of inquiry, evaluation research, or action research).
Step 1: Identify the Problem
Q2.What are descriptive research designs? Explain the different kinds of descriptive researchdesigns. 10 marks(300 - 350 words)
Types of Descriptive Research
Descriptive research is commonly used in social sciences to study characteristics or phenomenons.Also known as statistical research, researchers look into the frequency, average or other qualitativemethods to understand a subject being studied. It involves case studies, observation, survey andarchival research. You can use descriptive research to find out the prevalence of an illness in acertain demographic area.
Q3.Explain the concepts of reliability, validity and sensitivity. 10 marks(300 - 350 words)
Answer : It is important to ensure that the instruments (for example, tests, questionnaires, etc.)used in program evaluation are as reliable, valid and sensitive as possible. According to Rossi et al. ,'ameasure that is poorly chosen or poorly conceived can completely undermine the worth of animpact assessment by producing misleading estimates. Only if outcome measures are valid, reliableand appropriately sensitive can impact assessments be regarded as credible'.