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N3 T547
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s'706161613l
w8s0l6r2sls7 N3154 7 A0112 advancinglearning,changinglives
Youare advised to spend at leost I5 minutes reading thefollowing information, then answer tlte
questionwhichfollows.

THE OLD VICARAGE

ACTIVITY CENTRE
.EDUCAIION, FLIN, CHALLENGES AND
MEMORIES - WE PROVIDE THEM ALL!'

For 2l yearsthis family-run centrehas specialisedin providitrg a

wide range of adventurousactivities, from one hour to one week,
for beginnersto the experienced,for nine months of the year.

Basedin 30 acres,surroundedby stunning sceneryin the Shropshirecountryside,the Old Vicarage

Activity Centre(OVAC) only takesa limited numberof bookingsat any one time, and offers soleuse
of facilities for residentialparties.This policy ensuresunrivalled personalattentionto detail and the
undivided attentionof its staff to guararteea safeexperiencefor all guests.It is, therefore,no surprise
that the OVAC boastsa tradition of endorsementby the British CanoeUnion, the AdventureActivities
LicensingAuthority andthe British MountaineeringCouncil.

The OVAC hashaditionally cateredfor a vastrangeofvisitors, from eleven-year-oldBoy Scoutgroups

with a passionfor canoeingand archery to middle-agedbusinesspeoplewho wish to simply engage
in teambuilding and problemsolving activities.In the last 12monthsthe OVAC haswelcomedgroups
from NatWest Bank plc, West Bromwich Building Society (see Appendix 1) and newly-qualified
medicalstaff from the local RegionalHealthAuthority. The Centrehasworkedhard to extendits range
of activitiesto includeclimbing, abseiling,cavingand,mostrecently,paintball.Indeedthe management
is concemedthat the OVAC is in dangerof having to operateat fuIl capacity in order to cope with
the growing demand.To avert this problem, the ownersBrian and JaneDavies, are consideringtwo
expansionopportunities.

Option A - Extend current site by the purchase and developmentof Ginny Farm

To developneighbouringfarrn land at a cost of 130000 to housestablesfor horseriding, a l0-acre

quadbiking track and a lasergun shootingraage.The quadbikes would cost a further f16000 for 20
bikes;the laserequipmentanothert I 0 000 andthe horseriding would be a concessionarrangementwith
managerStephanieEddiesof the local riding school'Counhy Treks', involving no further outlay. It has
beenestimatedthat net cash-flowswould increaseby an averageoff,8 000 per year (seeAppendix 2) if
this option was chosen.Furthermore,this developmentwould enablethe OVAC to meetthe challenges
of the recentUK Govemment'smanifestoon outdooreducation(seeAppendix 3).

Option B - Develop an overseascentre in Nepal

To developanotler site in the Sukuteregion of Nepal. This option would be a joint venturebetween
the OVAC senior instructor,Anthony, eldestson of Brian and Jane,and prospectivebusinesspartner
Gerry Moffatt. Anthony and Gerry visited Sukute 18 monthsago and discoveredan outward bound
style activity cenhe,ownedby EquatorExpeditions,which is now up for saleat a costof approximately
f,20000*. Gerry has calculatedthat a further f,10000 would be neededfor equipmentsuchas canoes,
climbing hamessesandropes.What makesthis option particularlyathactiveis that it would enablestaff
from the Shropshirecentrea changeof scene,provide opportunitiesfor professionaldevelopmentin a
more challengingenvironment(seeAppendix 4), ard it would be operationalall year round.

* given curr€ntexchangerate of€l : 140Nepal Rupees

N3l5474.
APPENDIX 1

FACSIMILE

To: Brian Davies At: OVAC, Stottesdon

Fax: 01746718575 Phone:01746718436
From: RukhsanaBegum Position: Human ResourcesManager
Fax: 0l2l 358 5991 Phone:0l2l 358 5992
Date: 8th June 2007

Re: Visit on 28th May and Future Booking

Many thanksfor an absolutelyfantasticweekend.The activities you provided were certainly quite a

challengeand a really effectiveway of supportingour InductionProgrammefor new staff. Needlessto
say,I would like to provisionally book for next season,preferably29th - 3l st May. I realiseyou may
alreadybe booked,so would appreciateifyou could let me know assoonaspossibleso that I canmake
altemativearaxrgements,if necessary.

APPENDIX 2

Predictednet cash-flowsfor
OVAC Ginny Farm Development, ffifnnmr&lburrrc
Shropshrre, 2007-20 | 6* ffi S*
Qeu*fifyf;rltrr*eiql-tttf,t;S

Year 1: f6 000
Year 2: f.6 400
Year 3: f6 900
Year 4: f7 500
Year 5: f8 200
Year 6: f8 800
Year 7: f9 300
Year 8: f9 500
Year 9: f9 000
Year 10: f8 400

* prepared by Juliet Bain, Senior Partner, Ernst & Young plc

N3l547A Turn over

APPENDIX 3

Tuesday28 November2006

This moming, at the Natural History Museum,the EducationSecretary,Alan Johnson,will launch a

GovemmentMa.nifestofor Leaming Outsidethe Classroom.

"This is a significant step," says StephenBrown, who chairs the national panel representinglocal
authority outdooreducationadvisers.*We haveknown the value of theseexperiencesfor many years,
but, finally, tle govemmenthasmadethe case."

Accordingto the Associationof Headsof OutdoorEducationCentres(Ahoec),a sigrrificantnumberof

centresareunderthreat of closureor review. "At the moment,22 centresare facing cuts in proyision,
cutsin budgets,or proposalsto close," saysKevin Jackson,Ahoec'schair."We welcomethe Manifesto
aad strongly supportthe principlesbehindoutdoorleamiirg,but we will needthe specialistskills of the
staffin thesecentres."

The Government'sManifestotakesthe form of a seriesof pledges,with local authoritiesand education

organisationsbeing invited to sign up as evidenceof their commitnent. There's the promise of a
residential experiencefor every state-schoolpupil, alongsidea progftmme to promote and support
out-of-classroomlearning.

APPENDIX 4

Extract from StaffAppraisal Record,the Old VicarageActivity Centre

Date: 2TthAugust2007
Employee: Nicki Ayres
2007-g CPD* Needs: CouncilLevel 3 QualificationLeveI2
British Mountaineering
British CanoeUnion Instructor
Line Manager: Bill Brown,SeniorLevel 4 Instructo.r

* CPD = ContinuingProfessionalDevelopment

ActionsProoosed

1. Increasethe numberof working hoursfrom 2l per week to 40 from 3rd September2007

2. Extendthe seasonaad opportunitiesto work with largergroups;suggestedSukuteCenhein Nepal
3. UpdateEmergencyMedical TechnicianCertificatethrough 2-day f:aining eventin Oxford

N3ls47A
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Leave
blank
l. With reference to the information given and your own ideas, evaluate the two options
availableto Brian and JaneDavies AND constructa businessplan that would ensureihe
successfulimplementationof ONE of the options.

2
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Q1

(Total 80 marks)

Quality of Written Communication:4 marks

TOTAL FOR PAPER: 84 MARKS

END

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