Soft Skill - Swot Analysis

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PRACTICAL : SWOT ANALYSIS.

SWOT stands for:



Strengths - the positive internal attributes of the organisation



Weaknesses - the negative internal attributes of the organisation



Opportunities - external factors which could improve theorganisation’s prospects



Threats - external factors which could undermine the organisation’sprospects

Purpose:

- to identify major problems and their main causal relationships.

Output:

problem identified with cause and effects and positive attributes canbe made more strong.



SWOT analysis is a tool for institutional appraisal and a brainstormingexercise in which the representatives of the organization participate fully.

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A SWOT analysis is a method for describing your business (or your business proposition) in terms of those factors that have the most impact.

STRENGTH:“

A resource advantage relative to competitors and the needsof markets the firm serves”

Weakness:“

A limitation or deficiency in one or more resources orcompetencies relative to competitors”

OPPORTUNITIES

:“A major favorable situation in a firm’s environment”.Where are the openings for the business? What customer needs is notbeing met by competitors? Market trends in that business sector.

THREATS:

“Impediments to the firm’s current or desired position.” A major unfavourable situation in a firm’s Environment. What are the moreobvious obstacles in the way?

EXERCISE A:

If a company’s swot analysis is to be done then first of all overall analysisof what is happening in the company is to be done. We have listed downfew of the notable points which you have to appropriately sort out andname them as

the strength, weakness, opportunities or a threat toan organisation/company.

1)

Enter new markets or segments -

2)

Good contacts/relations-

3)

Innovative programs/services-

4)

Good overall reputation-

5)

Strong cashflow-

6)

Insulated (at least somewhat) from strong competitive pressures-

7)

Competitive advantages-

8)

Proven management-

9)

No clear strategic direction-

10)

A deteriorating competitive position-

11)

Lack of managerial depth and talent

12)

Competition fear-

13)

Adequate financial resources-

14)

Brand/loyal customer base-

15)

Missing any key skills or competencies-

16)

Poor track record in implementing strategy-

17)

Aging infrastructure-

18)

Special expertise-

19)

Rival company not doing well in the market-

20)

Vulnerable to competitive pressures-

21)

Unable to finance needed changes in strategy-

22)

Expand services to meet broader customers-

23)

deficiency in resource-

24)

Fast market growth-

25)

Slow to innovate-

26)

Good competitive skills-

27)

Weak competitors-

28)

Growing competitive pressures-

29)

Poor customer relations-

30)

Vulnerability to recession and business cycle-

31)

An acknowledge academic leader driving organization-

32)

Diversity into related services-

33)

New competitors arriving on the scene-

EXERCISE B:

If you have to do your own swot analysis then first of all overall analysis of yourself is to be done. We have listed down few of the notable pointswhich you have to appropriately sort out and name them as your strength,weakness, opportunities or a threat.

1.

I look for things that can be done nicely.-

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