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2Based on the uncontroverted facts set forth below, as a matter of law, Applicant'sproposed trademark TATTOO for cigars and cigar-related accessories is confusingly similar toOpposer's trademark TATUAJE, also for cigars and cigar-related accessories. No genuine issueof material fact exists with respect to this issue.For this and all the other reasons set forth below, Opposer is entitled to judgment as amatter of law and Applicant's application should be rejected.
II. STATEMENT OF FACTSA. Opposer Owns the Trademark TATUAJE
Opposer Tatuaje Cigars, Inc. is in the business of selling cigars and cigar relatedaccessories throughout the United States. See Declaration of Peter H. Johnson, filedconcurrently herewith ("Johnson Decl.") ¶ 3. Since at least as early as May 27, 2003, Opposerand its predecessor in interest, founder Peter H. Johnson, have used the mark TATUAJE toidentify Opposer's cigars. Id.Opposer's TATUAJE cigars were first released in 2003. Id. Shortly after beingintroduced into the market, Opposer's TATUAJE cigars garnered recognition in the cigarcommunity. See id. at ¶ 4 & Exh. B. After only a year, TATUAJE cigars were recognized asone of the best cigars of the year by
Cigar Aficionado
magazine. Id. at ¶ 5 & Exh. C.Committed to excellence, TATUAJE brand cigars have appeared on the top 25 list nearly everyyear since 2004. See id. at ¶ 6 & Exhs. D - F.Opposer's TATUAJE mark is also the subject of U.S. Trademark RegistrationNo. 2,836,665, filed on April 27, 2004. Id. at ¶ 2, Exh. A. Opposer's registration is valid andsubsisting. Id. As noted in Opposer's registration, TATUAJE is the Spanish word for "tattoo."Id.; see also Declaration of Brennan C. Swain ("Swain Decl.") ¶ 2, Exh. H.
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