More From This User
Related Docuements
MM
From Prashant Singh
Managing BusinessMarketing channels
Learning objectives
•The alternate paths to business marketcustomers.•The critical role that industrial distributorsand manufactures’ representativesassume in business market channels.•The central components of channeldesign•Requirements for successful channelstrategy.
2Marketing channels
CHANNEL
•The link between manufactures andcustomers .•Accomplishes all the tasks necessary toeffect a sale and deliver products to thecustomer.•The tasks include making contact withpotentialbuyer.negotiating,contracting,transfering the title, storage
3Marketing channels
of 00
marketing-channels-1228311941212462-9
1,124 Reads
Info and Rating
| Category: | |
| Rating: | |
| Upload Date: | 03/12/2009 |
| Copyright: | Attribution Non-commercial |
| Tags: |
Leave a Comment