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Indian Advertising’s Global March

Indian Advertising’s Global March

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Published by Karishma Seth

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Categories:Types, School Work
Published by: Karishma Seth on Mar 12, 2009
Copyright:Attribution Non-commercial


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Indian advertising’s GlobalIndian advertising’s GlobalMarchMarch
Presented by:Karishma SethPGDM07028
The Indian advertising industry has beenevolving at a fast pace over the past fewyears owing to the proliferation of meansof communication and the emergence of new distribution channels.
Currently India has a low advertisingspend as compared to other economies.
Of the 8,200 creatives from 116countries, on Openad.net, 768 are fromIndia.
Currently,India represents 9% of the total8,200 creatives up on Openad.net.
After the UK,Indians are the strongestnational group on Openad.net followedby Argentina and Romania.
Indian creative talent is getting far morerecognition globally than it used to adecade ago.

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