Description

Each year our study of the world’s most valuable brands has generated increasing amounts of interest from the broad collection of companies and practitioners associated with brands. We have enjoyed leading the discussion and joining debates to help organizations recognize, appreciate and grow the value of their brands.

This issue is a further progression of our annual report. It continues to focus on our pre-eminent Best Global Brands study but is now expanded to share the lessons from these leading brands to enable us to give you more practical advice within the opportunities
and challenges of today’s market.

We’ve also updated our website, www.interbrand.com, to offer broader and deeper perspectives on creating and managing the value of brands. We hope you continue to find our perspective on brands to be helpful, stimulating and provocative.

Marketing report by Interbrand
Visit : www.interbrand.com or www.brandchannel.com