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Representation Booklet Intro - Yr12

Representation Booklet Intro - Yr12

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Published by Julie Thrasher
Booklet introducing the key ideas in representation - AS Media Studies OCR Yr12
Booklet introducing the key ideas in representation - AS Media Studies OCR Yr12

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Categories:Types, School Work
Published by: Julie Thrasher on Mar 25, 2013
Copyright:Attribution Non-commercial

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03/25/2013

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APPROACHING REPRESENTATION
Representation is concerned with the way that people, ideas and events are presentedto us through media texts. It is a process of construction, actively constructingmeanings about the world and re-presenting them.In our investigation of both widely circulated media texts and other alternativerepresentations it will be useful to ask the questions posed by Richard Dyer whenconsidering representation in popular television:
 
What sense of the world is the media text making?
 
 
What does it claim is typical of the world and what deviant?
 
 
Who is really speaking? For whom?
 
What does it represent to us and why?
 Try and work with both sets of media codes
!
 
technical (camera, editing, sound)
!
 
and cultural (dress, setting, body, props)The key concept of Representation is a way of studying
stereotyping
and bias and a way of investigating
who is represented
(age, gender, class, region, ethnicity, sexuality) and
how they are represented
(technical and cultural codes). It is concerned with the way thatpeople, ideas and events are
presented to us through media texts in a process of construction which actively constructs meanings about the world and re-presentsthem.
REPRESENTATION
Media
 
re-present 
social groups such as gender, race, class groups, occupational groups. Nomedia representation can be 'neutral'. Representations are shaped by genre, audience,institutional context, dominant ideologies in society.The process
of mediation
[representing the 'real' world on film or television or in anewspaper or magazine] involves a process which means representations always carrymeanings and values [choice of shot or camera angle; use of mise-en-scene, costumes,setting lighting; use of sound and dialogue, role in the narrative...]Some critics, like Stuart Price, would argue that representations reinforce
dominantideologies
in society:'If gender differences are socially constructed, and society itself is based on unequalrelationsof power, then we can see why many writers argue that mainstreamrepresentations will be biased against subordinate groups. Dominant ideology issupposedly used to keep the downtrodden in their place... Ideologies of gender promote sexist representations of women... ideologies make equalities andsubordination appear natural.'Other critics would argue that representations in the media can challenge and subvertdominant ideologies in society.
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