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CLIMATE THINKERS BLOG
http://en.cop15.dk/blogs/view+blog?blogid=708 February 16, 2009
Growing Green: Challenges and opportunities for business
 
byMichael P. Totten, Chief Advisor, Climate, Water and Ecosystem Services, ConservationInternational's Center for Environmental Leadership in Business (mtotten@conservation.org
 
)andDr. Joanna Durbin, Executive Director,Climate, Community and Biodiversity AllianceFor decades the most prescient public and corporate leaders have recognized the critical need forand immense desirability of growing the economy green. Indeed, green growth theorist andpractitioner Amory Lovins nicely summed up this importance, saying it was "sphericallysensible." Whether viewed through the lens of economics, equity, or ecologics, green growthprovides a myriad of benefits valued alike by fiscal conservatives, human rights advocates andenvironmentalists.It is not just referred to as green growth. Many leaders prefer calling it "smart" growth, whileothers view it as straightforward applications of common sense. What is becoming all-to-clear isthat regardless of the nomenclature, the reality is the imperative to move beyondcompartmentalizing society's problems, particularly the handful of unprecedented challenges of global and historical magnitude. These include the peril of climate catastrophe, more absolutemass poverty than any time in human history, the sixth largest species extinction spasm inrecorded history, and multi-trillion dollar resource wars destroying the lives and livelihoods of millions of citizens. As the IPCC reports emphatically caution, these problems are not isolatedbut inextricably interwoven, and advise taking actions that not only avoid adverse impacts but,instead, create mutually reinforcing positive incentives that simultaneously accrue benefits forthese diverse challenges.There is a rich literature of how to accomplish this systems-oriented outcome, grown fromdecades of empirically tested and evidence-based results at the company, community and
 
 
2
country level (seewww.aclimateforlife.org/ 
 
). Simply put, it involves shrinking, greening, andoffsetting the ecological footprints (encompassing emissions, energy, water, land and resources)of economic activity.Shrinking the footprint has a stellar track record, or what some now refer to as "smart energyservices." This umbrella term refers to the myriad imaginative, ingenious, inventive, innovative,and knowledge-intensive ways to "deliver" energy or water services at increasingly lower cost,reduced materials throughput, and less waste, pollution, and contaminant output.Without faster efficiency gains, energy consumption in the USA, for example, would have been75 exajoules greater in 2005. The efficiency gains avoided $700 billion per year in higher energybills. 75 EJ is equivalent to a freight train annually hauling nearly 18 million railcars of coalcircling the world 7 times.Delivery of smarter energy services can play the key role in tackling the global challenges notedabove in a financially
 positive
manner. If we also reverse emissions from deforestation (whichcould add upwards of 129 ppm CO
2
in the atmosphere this century if left unchecked), andharness the most ecologically sustainable solar and wind energy options, we have a viable,affordable strategy for achieving atmospheric stabilization at a safe level. And doing this whilesustaining robust global economic growth, ending mass poverty, collapsing the rationale forenergy wars, and protecting key ecosystem services.A 2007 assessment by the McKinsey Global Institute concluded that energy efficiencyimprovements worldwide through 2030 could provide an estimated 75% of projected new energyservice demand with a 10% or better return on investment. Effectively harnessing this level of smart energy services is a complex challenge, but no greater than dealing with proposed giganticcarbon capture and storage operations.Most valuable is aligning utility financial interests with those of their customers by rewardingutilities for delivering electric, gas and water services through efficiency gains whenever lesscost than expanding new supplies. In return for this cost diligence, utilities sustain robustearnings while customers' utility bills decline even as rates rise to allow utilities to recoupearnings from lost revenues. CO
2
and other air emissions decline at
negative
cost.California has led the world in spurring this market-based utility regulation innovation. Utilitiescost-effectively capture five to 10 times more efficiency gains than if voluntarily left tocustomers to undertake such actions (all due to higher-customer vs. lower-utility discount rates).This regulatory policy innovation is applicable worldwide, and could result in accumulatedsavings of more than $100 trillion this century by displacing the need for more costly fossil-fuelpower plants.At the same time, given the urgency of accelerating CO
2
reductions, all existing fossil fuel powerplants should be required to offset their CO
2
emissions. Reducing Emissions from Deforestation(RED) offers a least-cost immediate option for offsets, which would add less than 1 cent perkWh to the cost of coal-fired electricity – 75% less than carbon capture and storage will costwhen commercially available 15 years from now. The vast majority of the almost 20% of global
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