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The Four Pillars oFProfit

The Four Pillars oFProfit

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Published by Veronica Anescu
Marketing
Marketing

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Published by: Veronica Anescu on Mar 25, 2013
Copyright:Attribution Non-commercial

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THE FOUR PILLARS OF
PROFIT-DRIVEN
MARKETING
HOW TO MAXIMIZE CREATIVITY,ACCOUNTABILITY,AND ROI
LESLIE H. MOELLER
AND
EDWARD C. LANDRY
PARTNERS, BOOZ & COMPANY
with
THEODORE KINNI
New York Chicago San Francisco Lisbon London Madrid Mexico City Milan New Delhi San Juan SeouSingapore Sydney Toront
 
Copyright © 2009 by Booz & Company. All rights reserved. Except as permitted under theUnited States Copyright Act of 1976, no part of this publication may be reproduced or distrib-uted in any form or by any means, or stored in a database or retrieval system, without the priorwritten permission of the publisher.ISBN: 978-0-07-16150
6
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8
MHID: 0-07-16150
6
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7
 The material in this eBook also appears in the print version of this title:ISBN: 978-0-07-161505-1, MHID: 0-07-161505-9
All trademarks are trademarks of their respective owners. Rather than put a trademark symbolafter every occurrence of a trademarked name, we use names in an editorial fashion only, andto the benefit of the trademark owner, with no intention of infringement of the trademark.Where such designations appear in this book, they have been printed with initial caps.McGraw-Hill eBooks are available at special quantity discounts to use as premiums and salespromotions, or for use in corporate training programs. To contact a representative please visitthe Contact Us page atwww.mhprofessional.com.Booz & Company values the confidentiality of our clients. We do not shareinformation aboutthe organizations we serve. The specific examples of ourclient work cited in this book wereused only with explicit permission gen-erously granted by those companies. TERMS OF USE This is a copyrighted work and The McGraw-Hill Companies, Inc. (McGraw-Hill”) and itslicensors reserve all rights in and to the work. Use of this work is subject to these terms. Exceptas permitted under the Copyright Act of 1976 and the right to store and retrieve one copy of the work, you may not decompile, disassemble, reverse engineer, reproduce, modify, createderivative works based upon, transmit, distribute, disseminate, sell, publish or sublicense thework or any part of it without McGraw-Hill’s prior consent. You may use the work for your ownnoncommercial and personal use; any other use of the work is strictly prohibited. Your right touse the work may be terminated if you fail to comply with these terms. THE WORK IS PROVIDED “AS IS.McGRAW-HILL AND ITS LICENSORS MAKE NOGUARANTEES OR WARRANTIES AS TO THE ACCURACY, ADEQUACY OR COM-PLETENESS OF OR RESULTS TO BE OBTAINED FROM USING THE WORK, INCLUD-ING ANY INFORMATION THAT CAN BE ACCESSED THROUGH THE WORK VIAHYPERLINK OR OTHERWISE, AND EXPRESSLY DISCLAIM ANY WARRANTY,EXPRESS OR IMPLIED, INCLUDING BUT NOT LIMITED TO IMPLIED WARRANTIESOF MERCHANTABILITY OR FITNESS FOR A PARTICULAR PURPOSE. McGraw-Hilland its licensors do not warrant or guarantee that the functions contained in the work will meetyour requirements or that its operation will be uninterrupted or error free. Neither McGraw-Hill nor its licensors shall be liable to you or anyone else for any inaccuracy, error or omission,regardless of cause, in the work or for any damages resulting therefrom. McGraw-Hill has noresponsibility for the content of any information accessed through the work. Under no circum-stances shall McGraw-Hill and/or its licensors be liable for any indirect, incidental, special,punitive, consequential or similar damages that result from the use of or inability to use thework, even if any of them has been advised of the possibility of such damages. This limitationof liability shall apply to any claim or cause whatsoever whether such claim or cause arises incontract, tort or otherwise.

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