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Publisher Study Group
January 21st 2009
What did we study?
Attributor Corporation
2
•Objective:Validate scope of open
syndication opportunity based on current
passive syndication
•Ingested 285k of your articles
•Crawled 35 billion pages and analyzed by
–Amount used
–Links
–Ad networks
•Found 3.2Munlicensed extensive
matches
–Extensive: at least 50% or 125 words of your
articles
TrueAudience is >5x your
destination site(s)
Attributor Corporation
3
Unlicensed extensive matches only. Excludes publishers without destination site.
TrueAudience calculated using page level data from compete.com (Nov ‘08)
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