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Final Project Marketing[1]

Final Project Marketing[1]



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Published by asim_edu979
my email id asimaliraja@live.com
if u want to develop any kind of thesis or report just call me up 0321-5141466
my email id asimaliraja@live.com
if u want to develop any kind of thesis or report just call me up 0321-5141466

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Categories:Types, School Work
Published by: asim_edu979 on Mar 13, 2009
Copyright:Attribution Non-commercial


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3/12/2009IUICASIM ALI RAJA 2361
Stitch & Style Garments Ltd.E X E C U T I V E S U M M A R Y
In this report, we have tried to present some information regarding our garment industry. Theidea to start this business was first seem to be like a dream but as we put our efforts we realizedthat we can do some better work regarding our project. Each of us invested in the businessaccording to their resources and we also got some loans from banks.Our main objective was to come up with some quality outwears and to stand side by side withother garment manufacturers. To meet this objective we appointed some highly qualified peoplefrom different academic backgrounds and experiences.Our product line as compared to our competitors was not that much satisfying but we struggledhard to bring some quality stuff for our consumers to satisfy their demands and needs. To reachthat extent of high quality we have a complete cycle quality control. For distribution we haveregional sale offices in different major cities nationwide. As far as market is concerned, our target markets are mostly middle class but we are also providing products to the upper class.As we have to design outfits for the consumers, we have to keep in mind that they belong todifferent cultural backgrounds and different geographical sectors.As we have studied the economic condition of Pakistan very thoroughly, we observed that after 9/11 events our economic conditions were not stable. Surprisingly, we have increased our foreignreserves.As our garment industry is linked with the textile industry. Every event related to textile industry,affects our industry – directly or indirectly, either in good way or bad way.3
Stitch & Style Garments Ltd.
In a very short span of time our sales growth was quite impressive. We also mentioned the salesforecast for the coming five years. Our industry is providing full rights to its employee accordingto Pakistan’s rule and regulations, such as education, safety, health, and a good environment.We are looking forward to start exports in the future and for this purpose we are analyzingforeign markets, this will result in creating an image of 
 Stitch & Style Garments Ltd.

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