Welcome to Scribd. Sign in or start your free trial to enjoy unlimited e-books, audiobooks & documents.Find out more
Download
Standard view
Full view
of .
Look up keyword
Like this
1Activity
0 of .
Results for:
No results containing your search query
P. 1
White Paper - Harnessing Big Data to Grow Revenue

White Paper - Harnessing Big Data to Grow Revenue

Ratings: (0)|Views: 3,694|Likes:
Published by Kevin White
Social data is a goldmine of insight into your users. Are you tapping into its resources?

90 percent of the world’s big data was created in the past two years alone. Despite the volume and scope of this data, however, businesses are often at a loss when it comes to effectively using it to drive user engagement and sales.
Social data is a goldmine of insight into your users. Are you tapping into its resources?

90 percent of the world’s big data was created in the past two years alone. Despite the volume and scope of this data, however, businesses are often at a loss when it comes to effectively using it to drive user engagement and sales.

More info:

Published by: Kevin White on Mar 26, 2013
Copyright:Attribution Non-commercial

Availability:

Read on Scribd mobile: iPhone, iPad and Android.
download as PDF, TXT or read online from Scribd
See more
See less

12/01/2014

pdf

text

original

 
 
Harnessing
BIG DATA
to Grow
Mending the gap between social data and ROI. White Paper
 
 
White Paper: Harnessing Big Data to Grow Revenue
" #$%& '(')* *++ ,('-./ ,0/0,1023 4
888-660-1469
 4 5553676893:;< 4 =57==>?3:;<@67689 4 AB;63676893:;<
With the proliferation of large-scale social networks, there’s certainly no shortage of social data in the world today.
Each time a user creates a new social profile or updates an existing one on a network like Facebook, LinkedIn, or Twitter, his or her personal information is stored in a secure database. Thus, social networks now have more insight than ever on their members’ backgrounds, interests, contact info, and more. What’s more, this well of data continues to expand and update in real-time as users interact more and more with websites, mobile apps, and other digital channels. In spite of this, businesses generally lack the knowledge and resources to fully leverage user data to increase user engagement, improve marketing performance, and discover actionable insights. By failing to take advantage of the opportunities that social data presents, businesses miss out on delivering value to consumers through personalized web experiences, which directly impacts users’ site activity and marketing campaign performance. Before social data can effectively be put to use, however, it’s important to understand how this information is collected, stored, and managed. This white paper will examine the following:
 
How social data is captured, stored, and managed
 
Best practices for collecting user data
 
Ways social data can be used to deliver direct value
Big data is so big, in fact, that 90 of it was created in the past two years alone.
 
 
White Paper: Harnessing Big Data to Grow Revenue
" #$%& '(')* *++ ,('-./ ,0/0,1023 4
888-660-1469
 4 5553676893:;< 4 =57==>?3:;<@67689 4 AB;63676893:;<
HOW SOCIAL DATA IS CAPTURED
It’s commonly understood that social data is important, but how is it even collected in the first place? It all begins with social login. Social login allows users to register with and sign in to your business’s web properties using one or more of their social media accounts, also known as a social identity. Users who log in to a website using an existing social identity are essentially granting that website permission to access their first-party social data such as full name, interests, education, social connections, email address, location, and much more.
Be a PRO at Collecting User Data
As useful as social login is for extracting valuable user data, it’s even more crucial that businesses follow best practices when collecting personal information from customers online. Here are some tips for handling your users’ sensitive data like a PRO:
P
rotection
 Protect users’ right to data privacy by being completely transparent and clear with just how their users’ information will be used before prompting social sign-in. By being upfront and honest about your data usage practices, businesses can establish trust with users that translates to positive brand perception and loyalty.
R
elevancy
 Assess your customer base and offer social sign-in for social networks that make sense for your properties. For instance, it probably would not make sense for an e-commerce site to offer LinkedIn as a sign-in option since most LinkedIn users do not share personal purchases with their professional networks.
O
ptions
Present options to your users instead of limiting them to a single social network. Providing choices increases the likelihood of customers logging in to your web properties socially, giving your business more opportunities to capture helpful data.

You're Reading a Free Preview

Download
scribd
/*********** DO NOT ALTER ANYTHING BELOW THIS LINE ! ************/ var s_code=s.t();if(s_code)document.write(s_code)//-->