White Paper: Harnessing Big Data to Grow Revenue
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With the proliferation of large-scale social networks, there’s certainly no shortage of social data in the world today.
Each time a user creates a new social profile or updates an existing one on a network like Facebook, LinkedIn, or Twitter, his or her personal information is stored in a secure database. Thus, social networks now have more insight than ever on their members’ backgrounds, interests, contact info, and more. What’s more, this well of data continues to expand and update in real-time as users interact more and more with websites, mobile apps, and other digital channels. In spite of this, businesses generally lack the knowledge and resources to fully leverage user data to increase user engagement, improve marketing performance, and discover actionable insights. By failing to take advantage of the opportunities that social data presents, businesses miss out on delivering value to consumers through personalized web experiences, which directly impacts users’ site activity and marketing campaign performance. Before social data can effectively be put to use, however, it’s important to understand how this information is collected, stored, and managed. This white paper will examine the following:
How social data is captured, stored, and managed
Best practices for collecting user data
Ways social data can be used to deliver direct value
Big data is so big, in fact, that 90 of it was created in the past two years alone.