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Laundry Marketing Research

Laundry Marketing Research

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Published by Jillian Toda
A presentation on marketing research for Gain products for a course project. The team wrote and conducted marketing research of college students' habits and perceptions of laundry and brands.
A presentation on marketing research for Gain products for a course project. The team wrote and conducted marketing research of college students' habits and perceptions of laundry and brands.

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Categories:Types, School Work
Published by: Jillian Toda on Mar 27, 2013
Copyright:Attribution Non-commercial

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03/31/2014

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Gain LaundryMarketing Research
Laura BraithwaiteJillian Toda
 
Procter & Gamble (P&G)
o
Laundry detergent industry leader Tide
o
Maker of Gain, an individual brand with a lower price point
P&G wants to explore the laundry habits and attitudes ofcollege students.
Comparison of target market segments to another market
segment (“heavy users” = moms who do multiple loads of
laundry every week).
 
To understand the laundry andpurchasing habits of collegestudents.
To identify the importance ofconvenience vs. scent vs.preference of purchasing andlaundering location.
To explore several advertisingmessages and how it impactsthe target audience.
 
ResearchObjective

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