MVWCS: Marketing “5 Ps” Analysis
The 5 Ps is a standard model in the marketing industry. This model shows the differentmarketing elements comprised in a product, business, etc. Following is a brief analysis of the 5Ps for MVWCS.
Valley Women’s Crisis Service
The direct services that MVWCS provides toits clients
survivors of domestic and sexualviolence
including safety planning, shelter,transportation aid, help with legal procedures,and educational trainings.
Intangible expenses can be counted for sinceMVWCS is a nonprofit organization. Thesecosts would be the time taken to call or go toMVWCS, and all costs associated with gettingthere (physically, emotionally, psychologically, etc.)
MVWCS is unique in that its services are provided not only from its central office inSalem, but also in various cities, schools,
courtrooms, etc. where advocates‟ work is
needed. This can be seen as a positive attributefor the agency because it has a physical officeto direct people to, as well as the ability to beflexible for its clients.
Current promotion of MVWCS is donethrough business cards, brochures, trainings,and word of mouth. Other forms of promotionare lacking. An increase in promotionalactivities, including having promotional items,will begin with the Fabulous 40
MVWCS has a Facebook page, but has much
room to increase its number of “Likes” and
interaction with followers. Furthermore,MVWCS should begin utilizing more socialmedia if the Fabulous 40
campaign is to reachthe professionals audience and increaseawareness about the organization.