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Nurse Practitioners of Oregon consultation presentation

Nurse Practitioners of Oregon consultation presentation

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Published by Jillian Toda
A course project involving client work with a non-profit organization, the Nurse Practitioners of Oregon. A team effort to create an integrated marketing campaign for the organization culminated in this presentation and report. Two other teams presented, but our team was chosen as the campaign for NPO to move forward with.
A course project involving client work with a non-profit organization, the Nurse Practitioners of Oregon. A team effort to create an integrated marketing campaign for the organization culminated in this presentation and report. Two other teams presented, but our team was chosen as the campaign for NPO to move forward with.

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Categories:Types, School Work
Published by: Jillian Toda on Mar 27, 2013
Copyright:Attribution Non-commercial

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03/27/2013

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Nurse Practitioners of Oregon
Integrated Marketing Communications Campaign Proposal
Team 3:Rinad Ayed, Jessica Barry, Eleonore Plusquellec, Niven Singh, Jillian Toda
“Giving You the Attention You Deserve” 
 
 
Agenda
Backgrounds
NPO’s Situation Overview
 
NPO’s Strategic Objectives
 
Comparison with others organizations
SWOT Analysis
Researches
Targets
Positioning Statements
Campaign Objectives
 
Historical
 
Background
Mid-20th century : Advanced practice of nursing
1965 : First official training NPs program in the US
1977 : Nurse Practitioners of Oregon

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