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Name: Shashank Dev Sondhi Roll No. 86 Subject: ERP (Term VI)1
Shopping Mall Considered for performance measurement exercise
South City Mall, Kolkata
Key Factors:
Of all the factors the key factors selected are:1.
 
Space2.
 
Access3.
 
Safety and Security (esp.in these terror strucktimes)4.
 
Surrounding demography5.
 
Exclusivity of stores6.
 
Additional Facilities7.
 
City stature8.
 
Local Laws
Key Factor considered:
Surrounding demographic
Indicators for the key factor:
1.
 
Proximity of mall to customers - idle (e.g. Youth) and paying customers (e.g. retired well-off, family men andwomen, business men)2.
 
Exclusivity of the mall to the paying customers (e.g. category of retailers, niche addressed by entertainmentoutlets)3.
 
Addressing local needs by the mall for surrounding segment and most frequent customers.
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