road side joints. Hence these are considered weaknesses to the fast foodindustry.
Growing nuclear families: - nowadays it is said to be the age of dfast food.Parents and kds especially prefer fast food due to it’s quick service and forit’s satisfying appetite at affordable prices. This is a growing opportunityfor the industry because families nowadays prefer eating out, rather thancooking at home.2.Growing urban lifestyle: - The growth story of India is not limited tometro cities. Now it has also found it’s way into some rural areas andsome semi – urban cities. Fast food joints are not a thing of big cities now.People in cities and towns are now having additional incomes in theirpockets. Eating out now, is a normal thing for the homely people in thesemi urban areas.
1.Oppositions from various organizations: - Due to the various preferencesin the food some opposition is received by the fast food industry. Asreported in the papers organizations like PETA are opposing the use ofbeef fat in the items of McDonalds. There was also a huge hullabaloowhen Kentucky Fried Chicken(KFC) was being introduced to India. Thisis a major threat to the fast food industry.2.Location: - One of the major threats in India is from thje location point ofview. Fast food joints can’t be opened in certain locations even thoughthere might be evidence of major consumer demand in the area. For e.g Ahindu dominated area might pose a threat to joints serving beef relatedproducts since the cow is considered sacred to them.
Ready- to-eat: - Nowadays ready to eat products are more in demand inthe market owing to the fact that consumers have to take minimumtrouble in preparation out of which the results are healthy food, richnutritional value, easy on pockets and higher value for money ascompared to the foods available in a fast food joint.
Health Concerns: - Due to the low quality ingredients used in the majorityof local fast food joints, the sanitation and the hygiene factors which are