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Business Plan Sample

Business Plan Sample



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Published by manojpatel51
this are the notes which i got from santosh.
this are the notes which i got from santosh.

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Categories:Types, School Work
Published by: manojpatel51 on Mar 14, 2009
Copyright:Attribution Non-commercial


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Contents Page No. 
1)Introduction012)Reasons for choosing this Business Model033)Company Profile044)Sales Process05a)Registration05 b)Designing06c)Printing09d)Delivery10e)Mode of Payment105)Viability Analysis11i)Marketing11ii)Staffing13iii)Pricing146)Locational Analysis167)Financial Analysis188)Break-Even Analysis199)Profitability Analysis1910)Costing2011)Challenges2112)Potential Futures 221
1. Introduction
The Indian apparel industry, which took off in the mid 60s, is worth around $15 billionnow. The growth over the years has been significant, and technology does have a role to play in that. In fact, the industry has evolved gradually in terms of technology adoptionand has reached a critical mass today.The apparel solution market in India is over Rs 1,000 crore today and is growingregularly, according to the chairman of the Clothing Manufacturers’ Association of India,Mr. Satish Mahajan.Mr Mahajan had traced the growth of garment industry in terms of technology adoption.From pedal-operated machines in the 60s, the industry moved on to power-operatedmachines and steam presses in the mid-80s, started assembly line manufacturing in thelate 80s and then entered the phase of using computerized machines. The industry saw arapid change with the introduction of computerization in the garment industry.Automated machines for cutting, sewing, button-holes, CAD/CAM for pattern-making,etc, have brought down the cost of production considerably. As a result, garmentcompanies now focus on technology to be productive and cost-effective at the same time.In terms of advancements in automation, today we even have under bed trimmers whichstitch and trim excess thread simultaneously. This means a huge saving on threads andexcess manpower. There are automated machines for stitching collars and cuffs, finishingmachines, pressing machines, etc.There are more than a thousand garment manufacturing units in the country today, out of which less than 200 are big players while the rest are in the small and medium enterprises(SME) segment. One of the major restrictions in terms of using technology is the hugeinitial investment.But, technology adoption doesn’t come easy to this industry. For, at least an investmentof Rs 2 crore is required for automating a 100-machine garment unit. Not only has thecost of technology been a deterrent, this has also placed India in a position much belowother countries such as China, Sri Lanka and Korea, in terms of production efficiency.When Sri Lanka’s production efficiency is 90 per cent, India’s is just 50 per cent.However, post-2005, it would be a ‘do or die’ situation. For companies to survive and becompetitive, they would have to improve on technologies. The quota regime is coming toan end and the market place is going to be free for any company wanting to set up shop.Technology investment would increase further in the industry in this scenario, as thatwould be a crucial factor to survive the competition. This assumes a greater importance,considering that the National Textile Policy of 2000 projects the garment exports fromIndia to be $25 billion by 2010.2
The garment industry is based on fashion and invariably goes through short fashioncycles. To survive in the market, there have to be regular innovations in colour, style,design, fabric, finish and fit. Automated machinery and IT solutions are key in such ascenario to be competitive and improve business results. Today, the garment industry willnot survive without the right technology.3

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