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03/27/2013

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CDAE195:AthleticEventPlanning
SummerSession2013/Course#61122DRAFTasofMarch27,2013
KristaBalogh’02,MPA‘07AssistantDirectorofAthletics,Marketing,Promotions&SpecialEventsUniversityofVermontAthletics97SpearSt.,224PFGBurlington,VT05405W:802.656.1744E:Krista.Balogh@uvm.edu
Officehours:
Byappointment
Datesofthecourse:
Tuesday7/16throughFriday7/19andMonday7/22throughFriday7/26from9:00am-1:00pm
(Summersessiondates7/15-8/9)
ClassLocation:
Room118-locatedinthePFGathleticcomplex
RequiredText:
Notext.AllreadingswillbeprovidedonBlackboard.
Pre-requisites:
None
Credits:
3credits
CourseOverview:
Thiseventplanningcoursefocusesonprovidingstudentsthebasicknowledgeandskillsofeventplanning.Sponsorship,fundraising,marketing,promotions,licensing/branding,ticketoperations,andstaff&riskmanagementthatsupporteventproductionareareasthiscoursewillcover.Throughguestspeakers,readings,classdiscussions,andattendingarealevent,studentswillgainathoroughunderstandingoftheeventplanningprocess.Studentswillworkinteamstoplanaspectsofupcomingevents,communicatewithpartners/sponsors,understandthelogistics,andproblemsolveforeseenconcerns/situations.Studentstakingtheclassmustbepresentfortheeventonthedateagreedupon.Thisisachanceforparticipantstoworkasateamandbuildtheirresumeswithreal-lifeapplication.
LearningObjectives:
 
Studentswillacquireabasicknowledgeofeventplanning,fundraising,sponsorshipmarketing,promotions,licensing/brandingandeventmanagement.
 
Studentswillapplyandsharetheirskillsandexperiencesthroughouttheeventplanningprocess.
 
Togainexperienceworkingtogetherasateamwhilegainingcommunicationskillsandnetworkingabilities.
 
Toexperienceprofessionalgrowththroughtheprocess.
DescriptionofClassAssignments:
Dailyassignmentswillincludeselectedreadings,classdiscussions,writingreflections,andpresentations.TherewillbeanumberofguestspeakersandsomeclasstimewillbespentataLakeMonstersgame.Eachstudentwillberesponsibleforkeepinganelectronicjournalonhisorherexperiencesthroughouttheclass.
 
Gradingwillbebasedonthefollowing:
 
CourseAssignments(
Classreadingassignmentpresentation,readingquizzes,miscellaneousassignments,andwrittenreflections
):30%
 
Final&JournalSubmission:30%
 
Participation&overallattendance:40%
Classrules:
 
Participationisveryimportantinthiscourse.Therewillbemanyclassdiscussions.
 
Whenguestspeakersattendclassyouareexpectedtohaveatleast2questionsprepared.
 
Pleaseturnyourcellphonesoff!
SyllabusTuesday,July16–Firstdayofclass
 
Introductions
 
Explanationofsyllabus
 
Discussthebasicsofeventplanningforathletics
 
GuestSpeaker:LakeMonsters-TBD
Wednesday,July17-SportPromotion
 
Readingdue:
 
GuestSpeaker:EricaHunt–Marketing&PromotionsCoordinator,UniversityofVermontAthletics
Thursday,July18-SponsorshipSales
 
Readingdue:
 
GuestSpeaker:Vermontcorporatesponsor-TBD
 
Writingreflection#1dueandreports
Friday,July19-TicketOperations&Retention
 
Readingdue:
 
Guestspeaker:MikeCairns-TicketOperations,UniversityofVermont
Monday,July22–Licensing,Branding,E-Commerce
 
Readingdue:
 
GuestSpeaker:ChrisMcCabe,Asst.VPBusinessDevelopment–VermontAthletics
Tuesday,July23-Fundraising&SpecialEvents
 
Readingdue:
 
GuestSpeaker:KatherineMcGinn–VictoryClubCoordinator–VermontAthletics
 
Writingreflection#2dueandreports
 
Wednesday,July24–AthleticCommunications&SocialMedia
 
Readingdue:
 
GuestSpeaker:NichHall,CatamounTV/UVMathletics.com-Vermont 
Thursday,July25-Budgeting&CustomerEvaluation&Retention
 
Readingdue:
 
GuestSpeaker:JeffSchulman,SeniorAssociateAthleticDirector–VermontAthletics
Friday,July26–FinalDayofClass
 
Finalexam
 
Evaluation
Journal:
Throughoutthesessionstudentswillbeaskedtokeepanelectronicjournal,whichtheywillsubmitonAugust8
th
viaemail.Studentsshouldreflectontopicsdiscussedinclassthroughoutthesessionincludingreal-lifeexamplestheyexperience.Oftentheinstructorwillgiveyouaquestiontoponderandreflecton.
WritingReflections:
Therewillbetwowritingassignments.Studentswillbeaskedtosubmita2-pagereflectionandgiveabriefsynopsisoftheirfinding.#1-ObservationReflection:StudentswillattendaLakeMonstersgameonthedateagreedupon.Thisreflectionshouldreferencetwo-threeareasofobservation,forexampleticketoperations,customerservice,ingamepromotions,eventstaffdynamics,etc.Aconnectiontotheparticipationreflectionshouldbemadeandsuggestionsintheseareasdiscussedshouldbenotated.Ifanopportunitytoattendanotherathleticevent(outsideofVermontAthletics)presentsitselfthatmaybesubstitutedforthisassignmentwithpermission.#2-CurrentEventResearch:Studentswillbeaskedtochooseoneofthefollowingtopicsanddiscuss:
 
Researchhowsocialmediahaschangedmarketingandcommunicationswithinasportsorganization(maybeaspecificteam,conference,ormediagroup).
 
Research2promotionsexecutedat2differentUniversities.Comparetheirstrengthsandweakness.
 
Researchhowtheeconomyhasaffectedmerchandisesales,ticketsalesand/orsponsorshipsforanorganizationoverthepast2years.
Ø
 
Don’tforgettositeyoursources

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