This study is an update and expansion of an earlier study of active outdoor recreation produced in 2006 by the Outdoor Industry Association. The2006 study focused solely on human-powered activities. While this studyincludes the same human-powered activities as the earlier work, anadditional survey was conducted to gauge the economic contributions of motorized outdoor recreation. The survey of human-powered recreationwas sponsored by the Outdoor Industry Association. The survey of motorized outdoor recreation was jointly sponsored by the Outdoor Industry Association
, the Western Governors’ Association, the Motorcycle
Industry Council and the National Marine Manufacturers Association.To maintain consistency with the prior study, the data collection for thisstudy was again contracted to Harris Interactive, Inc. Economic researchand analysis was contracted to Southwick Associates, Inc. of FernandinaBeach, FL who also provided similar services for the 2006 study. The primary authors are Tom Allen and Rob Southwick. Significant assistancewas provided by Dave Anderson, Ph.D. of Kleinschmidt Associates, Inc,Todd Gade, Ph.D. of the University of Maine, and Andrew Nahlik, Ph.D.The authors wish to express their appreciation to David Mudd and I LingThompson of the OIA for their direction, assistance and support.