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Winning in India's Retail Sector

Winning in India's Retail Sector

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Published by Swapnil Saraswat

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Published by: Swapnil Saraswat on Mar 28, 2013
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03/17/2014

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Winning in Indias retail sector 
Factors for success
 www.pwc.com/india
 
2
PwC
 
Winning in India’s retail sector
3
 Foreword
 
We are delighted to launch our new thought leadership report,
Winning in India’s retail sector: Factors for success
. PwC research indicates that although the Indian retail sector is worth US$ 350 billion, it has a low organised retail penetration of 8%. Modern trade is growingbetween 15 and 20% per annum. India is becoming an exciting and dynamic retail destinationdue to the following:
•Alargemarketsize•Loworganisedretailpenetration•StrongGDPgrowth•Increasingpersonalincomes•Largenumberofaspirationalconsumers(middle-class,youngIndians,ruralpopulation,etc.)TheIndianretailmarketisevolvingrapidlyandweobservethefollowingfeatures:•Previously,shoppingwasviewedasafunctionalactivity.Itmeantbuyingonlytheessentials.Infact,unnecessaryshoppingorself-indulgencewasfrownedupon.However,liberalisationinthe90s,increasingincomesandforeigntrips,exposuretotheinternet,growingcondenceinone’spersonalsuccess,etc.aremakingitacceptabletonotonlybuynon-essentialproductsbut
also to splurge on luxury goods.
•India’sretailsectorisdevelopingquicklyandbecomingmorecompetitive.Retailers
understand the importance of meeting consumer demands.
•Supplychainmasterywillbeadriverofcompetitiveadvantage.Astheretailsectorbecomes
more crowded, the use of supply chain and logistics will enable retailers to become agile and
cost-competitive.
In this report, we present the following:
•Anin-depthlookatthemaindrivers,trendsandissuesinIndia’sretailsector•Anoverviewofthekeytaxandregulatoryissues•Adiscussiononthebenetsofmoderntrade•ThreefactorsforsucceedingintheIndianmarketWealsopresentthreekeyexamplesofretailersinvaluefashion,fashionjewelleryandonlineretail, whohavebeenabletoachievedoubledigitgrowth.WehopethatthisreportwillprovideyouwithadetailedviewoftheIndianretailsector.
Bharti Gupta Ramola
ExecutiveDirectorandLeaderMarketsandIndustries
Rohit Bhasin
PartnerandLeaderRetailandConsumerPractice

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