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Launchof new product [shoes]

Launchof new product [shoes]

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Published by majiclover
its an great project about launching shoes of new type which has never been launched before

interesting project
its an great project about launching shoes of new type which has never been launched before

interesting project

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Categories:Types, School Work
Published by: majiclover on Mar 15, 2009
Copyright:Attribution Non-commercial

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07/07/2013

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CONTENTS
1.Introduction to the product2.All about shoes3.Competition Analysis4.Marketing mix5.Fitting tips6.Material launch7.Symbol used8.Special attraction9.Segmentation10.Pricing Strategy11.Competitive 5 forces12.Value chain – Michael Porter 13.Consumer Behavior 14.Brand personality15.Launch and Pre-Launch16.CRM & CSR 17.Questionnaire analysis18.Conclusion19.Annexure
research synopsis of a research company
questioner 
 print adds and there explanation20.9) Bibliography
 
ACKNOWLEDGEMENT
This report bears the imprint of many people and without their support would nothave existed.First of all we would like to express our sincere indebt ness and profound sense of gratitude to our parents without their support in all our endeavors we would nothave been able to give this project its present shape.We acknowledge our deepest thank to Prof. TIMIRA SHUKLA, for all her guidanceand encouragement which leads us all through this project. Her suggestions at allpoint of time are invaluable for us.We would like to put on record our sincere gratitude to all our friends for giving usvaluable ideas throughout our project.THANK YOU
 
INTRODUCTION TO THE PRODUCT“FREGO SHOES” ---- Freshness All Day Long!!!!!!
 Nowadays, in our hectic lives, we face a general problem of bad odur from a pair of shoes worn by us for long durations. People sitting close to us or inour nearby surroundings start feeling irritable as well as get that obnoxioussmell that is more than difficult to bear.So, to overcome this problem we have got a solution for you – 
“ shoes”!!
FREGO SHOES with a special fragrance oriented pads, so as to secrete a pleasing odor all the while, while you can carry on with all your day’s hecticschedule without being embarrassed.
 
Using this once will make you a loyal believer of its advantages, which theindustry has never witnessed before.Our mantra is “INNOVATION AND CUSTOMER SATISFACTION LEADTO SUCCESS”.A product is not only a product it is a bundle of qualities and services, our shoes will be environmental friendly as we will use those materials whichwill bio degrade self.Since our pads have also to be refilled so we will also provide refilling bottles on our exclusive show rooms which a customer can purchase andrefill his/her shoes according to his choice. There will be a number of strongand mild fragrances so that the customer can have a variety in choice.We are also trying to target health as it is always said that “ health is wealth”so in our shoe pads there will have acupressure points and magnetic pointsso that customer will not suffer from blood pressure problems.

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