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ow o reae nconese are pace an aethe Competition Irrelevant
What is Blue Ocean?
Blue oceans are defined by untappedmarket space, demand creation ande opporuny or gy profitable growth.
In Contrast –The Red Ocean
Companies in the red oceanfollowed conventional approach of ryng o ouperorm er rvas ograb a greater share of existingdemand. As market space getscrowded, prospects for profits andgrowth are reduced.
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