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MD External - More Benefits Example Starbucks

MD External - More Benefits Example Starbucks

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Published by Brands Vietnam
Market Development Case Study from Starbucks
Market Development Case Study from Starbucks

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Categories:Types, Business/Law
Published by: Brands Vietnam on Mar 29, 2013
Copyright:Attribution Non-commercial


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Market Development
COUNTRY: GlobalCATEGORY: PremiumCoffeeBrand: StarbucksCompany: StarbucksCorporation
 A Warm Thanks to Alfons Van-Woerkom, Nitin Gupta and the Starbucks Team for sharing their time & inputsin building this Best Practice Case-Study on PREMIUM COFFEE MARKET DEVELOPMENT GLOBALL
Since 1971, Starbucks CoffeeCompany has been committed
to ethically sourcing and
roasting the highest quality
Arabica coffee
in the world.
Today, with ~ 18,000 stores
and more than 170,000
partners (employees) in 53countries,
 Starbucks is the premier roaster and retailer of specialtycoffee in the world.
Its brand portfolio includessuper premium
Hear Music
compactdiscs, Seattle's Best Coffee,and
Torrefazione Italia
Business Background
, due to the economicdownturn, in the US, the
company closed down 600 of its
nearly 6,800 US stores, and laidoff more than 12,000 employeesout of a global workforce of 176,000.
Q4 2008 earnings plunged 97percent compared with PY, & thestock tanked, losing HALF of its
value versus v/s 2007
McDonalds v/s Starbucks Battle(& how Starbucks recovered),
illustrating company’s strength…
The recent crisis at Starbucks

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