VINTAGE GARYVAYNERCHUK

Keynote Ecerpts Page 7The Sweet ScienceO Landing Pages

By Jeremy SchoemakerPage 3

Are You a Loser or a Failure?

By Jim KukralPage 24

Three Eective Communication Tacticsor Aliate Marketing

By Brian Clark Page 28

The Ocial Magaine o Aliate Summitwww.ailiatesummit.com

Issue 5 | Ai 2009

The Sweet Science o Landing Pages

Jerem Schoemaker

Can Brand and DirectResponse Marketers Coeist?

Michael Sprouse

A Look at the Very ProtableMembership Site Business

Tim Kerber

Dataeed Do’s and Don’ts

Scott Jangro

Gary Vaynerchuk Keynote atAliate Summit West 2009

Using Video to Sell Online

Ken Price

Legal Issues SurroundingSweepstakes and Gameso Skill

David O. Klein

Aliate Summit West 2009Brings the Thunder

Am Rodriguez

How Do You Talk AboutYoursel?

Chris Brogan

Five Minutes withKellie Stevens

Shawn Collins and Kellie Stevens

Leveraging LinkedIn toEpand Your Brand

Wade Sisson

Tips or Taking Pictures orYour Web Site

Deborah Carne

Coming Soon:MLM / Aliate MarketingConvergence?

Debbi A. Ballard

Five Aliate Challenges orLong Term Success

Andrew Wee

Aliate Marketing 101:Setting the Stage orYour Success

Chantelle S. White

Autopilot Aliate ProgramManagement—A Recipeor Failure

Geno Prussakov

Are You a Loser, or a Failure?

Jim Kukral™

Bamboo Laptops and ManCaves at CES

Shawn Collins

Advertiser Liability orAliate Spam

Anne Mitchell

Take a Hike,Mr. Cynical Marketer

Miss Ward

Three EectiveCommunication Tactics orAliate Marketing

Brian Clark

FEEDFRONT MAGAZINE |

APRIL 2009

| 1

Table o Contents

Issue 5 | AprIl 2009

STAFF

Co-Editors in Chie

Missy Wad, Shawn Coins

Co-Publishers

Missy Wad, Shawn Coins

Contributing Writers

Debbi A. Baad, Chis Bogan, Deboah Caney,Bian Cak, Shawn Coins, Scott Jango, TimKebe, David O. Kein, Jim Kuka Anne Mitche,Ken pice, Geno pussakov, Amy rodiguez, JeemySchoemake, Wade Sisson, Michae Souse, KeieStevens, Missy Wad, Andew Wee, Chantee S.White

Graphic Design

lynn lee Design

Prooreader

Amy rodiguezAiate Summit** pease Note - New Addess**1253 Singed Avenue, Suite 327New povidence, NJ 07974-1935te (908) 364-2767ax (908) 364-4627Atices in FeedFont Magazine ae the oinionso the autho and may not necessaiy eect theviews o the magazine, o its ownes. FeedFontMagazine aways wecomes oinions o anoosite natue.Fo moe inomation, visit:www.FeedFont.comInteested in advetising? pease visithtt://eedont.com/advetising/o emai us at: contact@eedont.com©2009 Aiate Summit, Inc. and IndividuaAuthos.

Aiates sue o thei at. But not inthe way you think. We isten to the okswho each that it is somehow imue tomonetize bogs, video, Twitte, etc.But we sue these oos gady. That’s because we ae doing somethingwe ove and making a caee out o it.And make no mistake, it is an at. Manyeoe can oduce quaity content, butthey have no maketing chos.Just the same, thee ae maketes thatwoudn’t know good content i it e inthei a.So ceebate you ski set and kee doingwhat you do.Gay Vaynechuk touched on this duinghis keynote seech at Aiate SummitWest 2009 this ast Januay in las Vegas…“Thee’s a eay inteesting divide in thegoba socia media Web 2.0 wod, ight?You’ve got the atists. And you’ve got theenteeneus. And I’m cometey bownaway by why we can’t be both.I don’t undestand why we can’t be both.I don’t undestand why we’e not aowedto make money. And you know what theunny at is?I eoe don’t ike the way you’e goingabout making money, they don’t have tobuy it. They don’t have to oow you. Andthey can ca you a the bad names in thewod.let them knock themseves out, because,i you want to make money, then youshoud. And i you don’t, God bess you,don’t.”So yeah, we’e sueing atists. And it’s ageat gig.

Missy Ward & Shawn CollinsFeedFront Co-Editors-in-Chie

FeedFront Editor’s Note – 5th Issue

The Art o AliateMarketing

MissyWardandShawnCollins.

™

let’s say you’e a tota newbie to thewod o Intenet maketing, andhave head thee is “big time”moneyto be made in aiate maketing.Ate eseaching dieent aiateogams, you’ve decided to ente thehighy ucative (yet highy satuated)commecia ingtone industy.You have aeady cometed ppCtaining ogams (I ecommendGooge AdWods taining… andit’s ee!) and now have a geat isto keywods (using keywod istgeneatos ike the ones at toos.shoemoney.com).You’ve even uchased tac viaGooge, Facebook, MySace andothe advetising vehices. Now asteady steam o uses ae comingdiecty to the anding age ovidedby the advetise because that makessense. right?But wait. You ae osing money…and ast. This tac is costing you aot and not many eoe ae bitingat you oe and conveting. Whatshoud you do?

Make your own landing page!

Why wi you anding age out-eom the advetise’s? Becauseyou’e going to e-quaiy you use.

Carriers

Many ingtone oes ony cate tosecic caies. Some may convetwe o Veizon, some o Sint andothes o T-Mobie. (Don’t hesitateto ask you aiate manage whichovide is woking best on theinetwok.)Now, on you anding age you’ ask the use who thei caie is and sendthem to an oe they can actuay use.

Geo-targeting

You can aso use you anding ageto see what county the use iscoming om and then send themto an oe based on thei ocation. Thee ae ingtone oes in ove 100counties now.Don’t assume that just because youhave seected ony US tac that thisis what you’ get. In act, I oten see a5-10% magin o eo hee.

Other Ways to Monetie

What i the anding age you madedoesn’t oe a use’s caie? O whati the use decides they don’t wantto aticiate in the ogam? Thisis why you anding age shoudaso incude a huge Googe AdSenseeade boad aong the bottom.By acing it at the bottom, you aenot ony getting some money omthem (as a ast ditch eot), but youae not making the ads so ominentthat the use ematuey eaves yousite. (Don’t oget, to make moneyom Googe AdSense someone hasto

leave

you site.)putting oducts ike GoogeAdSense on you age wi give youback a ecentage o you ad sendand you may be suised at howmuch you eceive.

Test It

Setting u you anding age soundseasy, huh? Amost oooo? We,not quite. Don’t oget to test youanding ages. I ecommend usingGooge Website Otimize to seewhich vesions convet the best.Shoud I use buttons o text o myinks? red o bue? These vaiabesmake a dieence, and ony testingwi give you answes.So with a itte ne tuning, youanding ages shoud be eady toean you moe evenue – withinhous.

Jeremy Schoemaker is President o ShoeMoney Media Group, INC.

FEEDFRONT MAGAZINE |

APRIL 2009

| 3

The Sweet Science o

LANDING PAGES

By Jeemy “ShoeMoney” Schoemake