EMTECH INDIA 2009 – My raw notes.My interest is in the BOP angle, so that’s what I dropped in for. Here are my majortakeaways for BOP:
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BOP where does it fit in India’s future? - 4 classifications. better fastercheaper - bpo. Localizations of global business model - amazon. India’sgrowth story – hotels, airport. Disruptive innovation – most exciting and BOPis here. (I am missing this in my four sub-economies analysis of China)
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Big ifs for India’s future – primary education failure. Water. Biofuels.Disparity and strife between urban and rural.
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Time running out - India cannot ride on its IIT dividend much longer. There isa so called demographic dividend of 500 mil young (check numbers) by2020/25. India can be the world’s knowledge factory, as China is the world’smanufacturing and Brazil the world’s farm. But this dividend is a millstone if they cannot capitalize on educating the young. BOP plays a role in education,healthcare in a sustainable, constrained resources manner.
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BOP framework? - Works because very cheap, satisfy one wide need, createvalue – earn money, more productive, big bang marketing so you have to haveit, simple to use, universal esp non educated and illiterate, work well from dayone, services added regularly, walked into a vacuum. Is this the formula forBOP? Answers 4C needs – communicate, consumption, compete, care.
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BOP energy – Fuel crisis of future will affect all societies. India’s potential isto move away from farm jobs into newly created jobs for agribusiness,biofuels. It’s sadly easier to export than sell inside India.
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BOP healthcare – no new ideas. Seems to be able to tap on maybe middleBOP, but not BOP.
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BOP education – not impressive. They are feeling in the dark. Having cheaplaptops is noise, no starter. No new ideas. Seem to blame govt.
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BOP Investing – microfinance mchek’s way interesting.
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BOP ICT – spoken web. Crossing the chasm, no early adopters. Govt shouldplay this role, but it isn’t and gets in the way. Lack a whole support ecosystemto allow solutions to scale.
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BOP media – billion cameras. Interesting tag ‘power of computer to power of network to power of people’, enabled via cameras and mashups. People‘sousveillance’ of government.
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BOP technology – cannot take mainstream technology and scale it down.Doesn’t work. Have to create from scratch with BOP as end market. Even if you start from selling at top of pyramid.
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BOP entrepreneurs – are NOT bottom of innovation pyramid. But as IIM’sexample shows, they lack the platform to scale, or crowdsource. If you cannotstandardize it and sell, no infrastructure to reward innovation.Overall view – Lots of innovation, but BOP is not a source of growth yet due to lack of govt framework, policy, scalable infrastructure to cross the chasm. None of theabove seems to be scalable within India. Better instead to source IP for export toChina to manufacture. Oh dear.Get
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IIM’s Discovery channel ‘My Technology’ ads for amphibious bicycle, treeclimber etc. Good clips.
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