A

PROJECT REPORT

ON

ANALYSIS ON

GODOWN MANAGMENT

AT

BALLARPUR INDUSTRIES LTD.

(UNIT SHREE GOPAL, YAMUNA NAGAR)

SUBMITTED TO
Maharishi Markandeshar Institute of
Managmaent
Maharishi Markandeshwar
University
Mullana (Ambala)
(SESSION 2008-2009)

UNDER THE SUPERVISION: SUBMITTED BY:

MR.SANJEEV RAHEJA PARDEEP KUMAR
MR.MUNISH DHIR M.B.A. (MARKETING &
FINANCE)

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 CONTENT

 ACKNOWLEDGEMENT
 PREFACE
 COMPANY PROFILE:
 HISTORY & BACKGROUND
 INTRODUCTION
 LOCATION OF BILT
 UNIT SHREE GOPAL
 PAPER MAKING PROCESS
 BRAND QUALITY REPORT
 VARIOUS DEPARTMENT AT UNIT
SHREE GOPAL
 STRUCTURE OF THE MARKETING
DEPARTMENT
 POLICIES OF ORGANISATION
 VISION AND MISSION OF BILT
 SWOT ANALAYSIS
 OBJECTIVES
 MERGERS & ACQUISITIONS
 RESEARCH METHODOLOGY
 DATA COLLECTION
 ASSUMPTION OF THE STUDY
 INTRODUCTION TO GODOWN
MAMAGMENT
 FINDINGS & ANALYSIS

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  LIMITATION OF THE STUDY
 SUGGESTION
 CONCLUSION
 BIBILOGRAPHY

ACKNOWL ED GE ME NT

Perseverance, inspiration and motivation have always

played a great role in the success of any venture. At this
level of understanding it is often difficult to understand
the wide spectrum of knowledge without proper
guidance and advice.
This report conveys my heartiest thanks to
Mr. SANJEEV RAHEJA (DY.Manager ) and all the
Officers and Staff Members of Marketing and Service
Department and I am also thank full to all the team of
this Unit. Who have given me their full cooperation and
devoted their valuable time for rendering me their needy
services and guidelines during the training period. With
those sincere and precious efforts, I have been able to
complete my practical training successfully.
Again I wish to express my sincere gratitude to Mr.
SA NJEEV RAHEJA ( DY.Manager ) Marketing &

3
service department for providing me the training
facilities.

WITH
SINCERE THANKS

PRE FACE

Practical training is an important part of the theoretical

studies. It is of an immense importance in the field of
management. It offers the student to explore the valuable
treasure of experience and an exposure to real work culture
followed by the industries and there by helping the students
to bridge gap between the theories explained in the books
and their practical implementations.

Training plays an important role in future building of an

individual so that he/she can better understand the real
world in which he has to work in future. The theory greatly
enhance our knowledge and provide opportunities to blend
theoretical with the practical knowledge where trainees get
familiar with certain aspects of industries, like shop floor
management, production process and industrial relations. I
feel proud to get myself trained at Ballarpur Industry

4
Limited (Unit Shree Gopal), Yamuna Nagar. Ballarpur
Industry Limited is the leading paper manufacturing
Company in India.
I have taken up training in Marketing & Service Department
and have studied and explained the need for Dispatch
MANAGMENT as well as its management and financing. I
availed this opportunity in a very satisfactory manner and
have tried to cover each and every aspect that. I came across
during my training period.

HIS TOR Y A ND BACKG RO UN D

Shree Gopal Unit of Ballarpur industries Ltd was originally
established by The English companies known as “Foundation
Company of England” in 1925.
As the time of its establishment its name was “Punjab pulp and
paper mills” and its production capacity was 15-20 tones of
paper per day. This was based on grass and street collected rags
as a basic raw material. Since there was no electricity in the area
those days, it had its turbine and generator. Financial position of
the company was not sound; so all these factors forced the mill
to shut down. The mill remained shut for nearly 11 year.
Despite of the sporadic efforts by the management, the mill
could not be restored and was ultimately brought under
liquidation.
The mill was auctioned in 1936 and purchased by Lala Karam
Chand Thapar, In 1951, the group of Madhya Pardesh, on the
recommendation of shroff committee, offered in 1988 Himachal

5
Pradesh, Boilers and Power plant and TG Turbine was installed.
The production of electricity was raised to 18mw. In 1991, the
ABL recovery boilers started functioning and pollution was
controlled.
Today, this unit has got 6 paper machines and 1 coating plants &
a sophisticated specialty plant. It has also taken first step for
environment protection with the installation of electrostatics
precipitator for pollution control.

INT OD UCT IO N

BALLARPUR INDUSTRIES LIMITED, popularly known as

BILT is ‘efficiently managed, ‘financially sound’, and ‘self
sufficient and ‘self made company’ with paper as its core
business and also having interest in chemicals, foods and IT.
BA LLA RP UR IN DUS TR IES LIMI TED .( BIL T) pomoted
by L.M Thapa r is the leader in Indian paper industry with and
annual production capacity of 480000 MT spread over in five
manufacturing facilities produces ordinary and superior
varieties of writing, printing, and specialty papers etc.

BILT, which is originally incorporated in 1945 as Ballarpur

straw Board Mills, has changed its name in march 1946 to
Ballarpur paper and straw board mills and again it was changed
to the present name in October 1975.since then the company
has grown to be a leader in paper industry by continuous
expansion and modernization of its capacity and plant and
strategic acquisition expansion and modernization of its capacity

6
and plant and strategic acquisition. In 1969 the company has
merged Shree Gopal paper mills with itself and the company
which has acquired the sinar mass pulp and paper (India) Ltd.
(BGPL) which has state of the art 145000TPA paper plant and a
market leader in the high end coated art paper and art paper
board segment in India is planning to bring the paper unit of
BGPL into its fold and consolidating its paper operation under
one umbrella.
The company which was one of the most diversified companies
in the preliberalization era of industrial licensing with interests
in paper, chemicals (phosphoric Acid, STPP, Chlor, Alkalies),
Vanaspati &Edible oils and glass has decided to focus on its core
competence that is paper and exit form non-core business,. First
major steps on these lines were initiated in the year 1994-1995
with having off glass business, therefore the company sold its
vananspati and edible oils business in 1996-97 and is 1998, the
chemical division of the company with its plant at Karwar,
karnatka .
To complement its restructuring and to enable it to emerge as a
stronger and more competitive organization, the company is
implementing a project involving modernization and expansion
of capacity at its unit in Shree Gopal, Ballarpur and sewa by
105000 TPA is planned over a two – year period from 2000-
01to2000-03 for Unit Sewa and Shree Gopal,
In the second phase, 42000TPA of capacity is expected to come
on stream at Unit Sewa resulting in increasing in capacity by 37
tones from the earlier 125 tones of unbleached pulp per day.
The company has also completed installation of a 2.4 meter wide
blade coater at Unit Shree Gopal in FY 2001-02.BILTenterd into
strategic alliance with IIansol of South korea to provide world
class blade coated paper to the Indian customer. It is the first

7
company in the world to commercially exploit the fractionation
of bamboo and has applied for the world patent for this process.
It has also entered dint o direct retail distribution with the
launch of A4 size 100-sheet pack of Royal Executive Board.
Mr.Gautam Thapar, Chairman of BILT, has been associated with
Bilt since 1986 when joined the company as shop floor
management apprentice –paper mills and was instrumental in
turning around BILT in the late 1990s.
1) Ballarpur Unit, Distt. Chanderpur , Maharashtra
2) Shree Gopal Uint, Yamunanagar, Haryana
3) Sewa Unit, Orissa
4) Unit Ashti in maharastra

From the Beginning in paper, BALLARPUR INDUSTRIES

LIMITED is now a multifaceted enterprise with interest allied to
as well as remarkably varied from paper. The operations of the
company traverse products divisions as well as international
boundaries, making it today the core BILT GROUP of the and
forming together with subsidiary and associates companies a
group in itself with its center of operations at its head office
New Delhi.

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 LOC AT ION OF BIL T
Unit Shree Gopal is situated in the heart of Yamuna
Nagar city, The Unit is spread over an area of 3sq. Km
and also has modern residential colony for its employees
with all modern amenities like-hospital, school, club,
playground, community hall etc.
The Unit is situated in the midway to the railway station
and the bus stand. It has got its own residential colony.
There is no problem of waste disposal. The unit has its
own railway line running inside so that transportation of
raw material is facilitated. BILT is a small town itself
with all facilities available.

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 UN IT SH RE E GO PAL Y AM UNA N AG AA R
YAMUNA NAGAAR is 230km .away from Delhi & 90km from chandigarh.
The city is well connected with chandigarh, Delhi and Saharanpur by Rail &
road.
Unit Shree Gopal is at Yamunanagar in Haryana which is contributing 22%
towards total production of paper by BILT. This mill was taken by thapar’s
in 1937, over years with the process of rebuilding, expansion and
diversification.
The unit employee 2064 and manufactures the wide variety of paper like
writing, printing and coated paper. The unit has 6 paper and machines with
the capacity of producing 225 tones of paper per day. The unit also has two
paper coating machines with capacity of producing 90tones per day of
coated paper.
In the recent years market demand for the paper quality is becoming more
& more stringent. High speed of printing machine requires paper high
strength, brightness and uniform quality. With the liberalization the
competition has become even stiffer. In the view of this new pulp mill has
been installed with the targeted brightness level of 88 degree ISO.

PRODUCT:
1. Our product range largely includes.

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 2. Coated wood free paper.
3. Business stationery-- Royal Executive Bond and Sunlit Bond.
4. Packaging Boards.
5. Specialty & fine paper.
6. Uncoated Hi-bright paper (BILT CLASSIC).
7. Copier paper.
8. Packaging Paper.

PLANT CAPACITY
At present this unit is running 6 machines plus specialty coating plant unit
Shree Gopal is the most integrated pulp and paper mill with state of art
technology- specialty & coating plant.
Daily Pulp Production of this plant is 210-220 tones.
This unit is supported by:
 6 paper machines
 1 coating plant
 3 finishing house
 1 power house
 1 Pulp mill

RAW MATERIAL
Unit Shree Gopal consumes 650 tones of raw material every day. This
includes around 180 tones of wood, 83 tones veneer waste, 36 tones of
bamboo. Wood in the form of popular trees &veneer waste we are getting
from the local farmers and surrounding plywood in the industries. Rest the
bamboos comes from Eastern U.P

MANPOWER
Total manpower of the plant is around 2064, among them 238 are in the
management /officer grade clerical staff is 140 skilled employees are 1150,
semi skilled are 236 & unskilled are300.

MARKET

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 BILT follows the centralized marketing policy with its head office at
Gurgaon and 4 Znoal offices at Kolkata, Chennai, and Mumbai & Delhi. We
sell our products through the dealers appointed by the company. We are the
market leader in the segment of high quality papers (specialty paper) with a
market share of around 34 percent. Our market growth rate is round 14
percent
There are two recognized trade unions at unit Shree Gopal
 Shree Gopal Labour union
 Shree Gopal kamgar union

PR OCE SS O F PA PE R M AK IN G

MAINLY PAPER IS CLASSIFIED IN TO THREE GRADES

 A Grade
 B Grade
 A Grade paper is manufactured from Wood Pulp
 B Grade paper is manufactured from Local waster paper or low quality of
wood pulp
 To remove dust & sand before these Raw Materials are being Fed into
rotary Batch digesters through belt Conveyor
 Only strong and log fibre is used in making paper washing of material is
dine at wet cleaning plant.
 Then washed material is fed into digestion section (digestor House) in
continuos digestor, where caustic soda & steam are fed in continuos
digestor to cook the material
 Material is cooked in continuos digestor under controlled condition of
steam pressure & temperature.
 Then the homogeneously cooked material is fed in refilling plant.
 There is a different section & pulp is overflow in different sections.
 Then pulp is fed in the washer, there chemical are washed so that to make
the pulp chemical free.
 Still the pulp color is brown.

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 This brown pulp is bleached in bleaching section to make the pulp plant so
that to remove residual chemical.
 Fibre pulps are used to give strength in paper & these are fed into stock
preparation plant.
 Here colours are also added to make colored paper.
 This ready stuff is now fed in paper machine.
 The stuff is feeded at wire through head box so pulp is formed into sheet
 At wire section water in pulp is removing by gravity & by suction boxes.
 The formed sheet is then fed into press part the sheet is pressed in between
rolls to remove water.
 Then the paper is rotated in dryers section in dryers section.
 To remover further moisture in web/paper and then fed into calendar part
to get smoothness.
 Finally sheet is rewinded on a iron sheet roll (Rewinder)
 These paper rolls are fed into finishing & converting house where paper
sheet is converted into sheet size (At cutter
) & in reels. As per market demand.
 These bundles &reels properly marked in excise & dispatch goodwn
 Paper manufactured is used for mainly printing, copy manufacturing,
computer stationary, photocopy, typing, book printing, cover paper etc.
 Paper is basically measure in G.S.M-higher the G.S.M thicker is the paper.

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 QUAL IT Y POL ICY
We are the manufactures and supplies of various grades of
paper and coated paper and board. It will our endeavor to
continuously improve the quality and service of our
products for better customer satisfaction.
Every individual in the unit shall stand committed and
focused to this stage objective by adopting total quality
management (TQM) metrology aimed at continuous
improving our system, practices and preference. Thus
constantly reducing cost through minimizing wastage.
We shall be committed to comply with the requirements is
international standards on quality management system and
continually improve its effectiveness in its true sprite
through involvement of employees and training.

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TQ M DR . N. EDW AR DS DE NIN GS 14
PO IN TS

 Create constancy of purpose toward

improvement
 Adopt the new philosophy
 Cease dependence on inspection to achieve
quality.
 Minimize total cost.
 Improve constantly.
 Institute training.
 Institute leadership.
 Drive out fear.
 Break down barriers b/w department.
 Eliminate slogan, target and exhortation for
the workforce.
 1. Eliminate works standard.
2. Eliminate management by objective

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  Right to pride of workmanship.
 Program of education and self- improvement.
 Put everybody in company to work.

ENV IR ONM EN T P OLI CY

The En vir onm ent poli cy our com mit me nt and will
ser ve as a guid elin e fo r all ou r manufa cturin g sit es .
We rea ffir m our com mi tm ent to pre ve nti on of
polluti on by minimi zing th e ad ve rs e impac t of ou r
activi tie s and op era tion s on the e nvi ron me nt.
Pu rs uant to thi s go al, we sh all:
 Continuall y impr ov e th e env ir onm ental
pe rf or man ce by set ting soun d en vir onm ent al
obj ec tiv es an d tar ge ts of the manufa ctu ring unit
an d rev ie win g at the top mana ge ment le ve l as
esse ntial el em en ts of c orp or ate m anag em en t.
 Inst all, maint ain an d op er at e cont ro l faciliti es to
com ply wi th all applicabl e envi ron me ntal la ws
an d o th er re gulati ons pe rtainin g t o the unit.
 Pro mo te for m fo re st ry fo r su staina ble av ailabilit y
of fib rou s ra w mat er ial.

16
  Con se rv e natural re so ur ce s and ene rg y by
cons tant en de av or to reduc e cons umpti on and
was tag e.
 Intr od uc e cl eane r and en er gy effic ient pr oc es s in
a pha se d mann er to repla ce polluti on – pr one
pr oc es s.
 Cr eat e awar en es s am ong st all empl oy ee s to wor k
in a mann er to ensu re pr ot ec tion of th e
en vi ron men t.
 Make availabl e th e polic y to th e con ce rn ed and
ag en cie s d em and

Environment and S afety

The Unit is committed to preserve its environment and safety of

its employees. As company is very conscious about the
environment and safety in the factory, the latest environmental
protection system with respect to air, water, noise and solid waste
pollutants have been provided and these aspects are given top
priority by the management.
The company has installed full-fledged Effluent Treatment Plant
and State Pollution Board well below those specifies norms
achieved.
BILT also have installed Electrostatic Precipitator on our
3 no. High Pressure Coal Fired Boilers, One no. Medium Pressure
Boiler and 2 no. Chemical Recovery Boiler.

17
 Durin g the yea r 20 03- 04 we hav e su cc essfull y
com mi ss ion ed Lim e Slu dg e burning Kiln along wit h
ESP at an inve st ment of Rs. 300 .00 Lac s, wh ic h will
red uc e quantity of soli d was te to be di spo sed fr om 100
TPD t o 1 0 T PD only.
Durin g th e yea r 200 4-05 , follo wing are line d
up f or c om mi ss ionin g.
a. New Ele ct ro st sti c Pr ecipitat or fro m Th erm ax at a
cos t of Rs . 150. 00 Lac s for ABL Re co ver y Boil er to
bring do wn air emi ss ion fr om 150 mg/ NM 3 to 100
mg/N M3 .
1b. Up grad ation of JMW Re co ver y Bo ile r ES P to brin g
dow n air em is si on to 150 mg/ NM3 in fi rs t ph as e and to
10 0 mg/ NM 3 in se con d phas e.

Ab ov e thr ee ampl y illust rat es com mit me nt to wa rd s

en vi ron men t by minimizin g soli d, li quid and gas eo us
was tag es .

SGU ha s sep arat e envi ron me ntal cel l of qualifi ed

en gine er s and sc ienti st s. En vi ron men tal Mana ge me nt
Sy st em un de r IS O 1400 1 has bee n initiat ed and pro ce ss
of IS O14 001 ce rti fica tion is und er imple me ntati on
stag e.
Company has also full-fledged safety department to look
after the safety of plants and the employees. To ensure
participation from all quarters regular training programmes,
slogan and sketches competition are conducted, safety day is
celebrated with great enthusiasm. Safety commete meeting
conducted every month.

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For ensuring safety company has a committee which takes
following measures on regular basis:
1 Safety Audit.
Health checks of employees.
Monitoring of Work Permit System
On site emergency plans.
Drill and demonstrations.
House keeping and safety.

Safety meetings are held once a fortnight with members

covering all process & engineering functions taking active parts.
Safety concerns are discussed and all efforts made to take
corrective action before next meeting.
Shutting of 2nos.KVM900 vac. Pumps at PM4Installed capacity
of vacuum pumpsPump Design Pump Capacity Pump
RunningMotorMotorModelVolumeHeadRPMRPMKWRPMAM
P.cu.mtr / hr.mmKVM - 18001026040033032088002501000305
KVM - 1800102604003302808460200750280 KVM -
900480040045043646001321500170KVM -
9004800400450428455093750164Available Vac.Vacuum
requirement at m/cFormula forVolume required = 900 cu. Mtr /
hr X length of box (mtrs) per 4" box width. Vacuum
BoxVacuum requiredWidthLengthVolumeHeadinch.mtr.. Mtr /
hr.mmSuction Couch73.45355400Suction
Press3.53.42677400Uhle Box13.5788250 (Two No

Vacuum Pump Setup April –04 (Before

action)
Vacuum Pump Setup May –04 after shutdown of
KVM-900 Pump -I
Savings After Action I :-99 KWH

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Net saving :-33 KWH / Ton of PaperSuction BoxesSuction
CouchSuction PressUhle BoxesMX - 91KVM- 1800KVM-
900KVM-1800KVM-900Suction BoxesSuction CouchSuction
PressUhle BoxesMX - 91KVM- 1800KVM-900KVM-
1800KVM-900Shutting of 2nos.KVM900 vac. Pumps
atVacuum Pump Setup June –04 after shutdown of KVM-900
Pump -II
Savings after Action II :-
98 KWH
Vacuum Pump Setup May –04 after shutdown of
KVM-900 Pump -ISuction BoxesSuction CouchSuction
PressUhle BoxesMX - 91KVM- 1800KVM-900KVM-
1800KVM-900Suction BoxesSuction CouchSuction
PressUhle BoxesMX - 91KVM- 1800KVM-900KVM-
1800KVM-900Net saving: -26.66 KWH / Ton of
PaperLoad increase in KVM-1800 :-18 KWHShutting
of 2nos.KVM900 vac. Pumps at PM4

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 CO RP OR AT E S OCI AL R ES PONS IBIL IT Y

While BILT is responsible to its shareholders for fair returns on

their investment, it is also committed to its other stakeholders to
conduct its business in a responsible manner that creates a
positive and long – term impact on society.
For BILT, being a socially responsible corporate will mean:
 Using Eco-friendly in production for sustaining and
preserving the environment that support us.
 Promoting the well being and development of employees
and their families through and inspiring corporate culture
that engenders good values.
 Building active and long term partnership with the
communities in which we operate and foster well being of
the most disadvantaged amongst them.
 Employing good business practices with our stakeholders,
business partner’s suppliers and contractors.
 CORE VALUE

 HONES TY: We will be principled, straight – forward and

fair in all our dealing.
 IN TEGREI TY: We will maintain the highest standards of
professionalism.
 FL EXIBILI TY: We will adopt our selves to always stay a
step ahead of change.
 RE SPE CT FOR INDIVIDUALS: We will give each
person room to contribute and grow.
 RE SPE CT FOR KNOWLED GE: we shall acquire and
apply leading edge expresses in all aspects of our business.
 TEA M PERFO RMA NCE: The team comes first none of
us is as good as all of us.
 VI SIO N

Our aspiration is to become a leading creator of shareholder value

in the paper industry.
To achieve this, we will use the ENERGY of our people, develop
and implement LEADING EDGE technologies and draw on both
to deliver EFFECTIVE world-class solutions to our customers.

As per the beading company in BILT:

 Maximize shareholders value by the speed and quality of

their response to market forces and business opportunities.
 Be market leader in their core business.
 Achieve and sustain global competitiveness in all their
business.
 Be the preferred supplier by providing their customer
products and service that always exceeds their requirements.
 Grow as institution of strength of their people.
 Be industry leaders in their commitment to safety and the
environment.
 MISSION

To consistently out perform expectations and deliver

superior value to both our customers and
stakeholders.
To achieve this, we will EN ERGIS E our people with
a positive culture that rewards INNOVATI ON,
breeds INITIATIVE and encourages
INT EL LIG ENT risk taking.
 SW OT ANAL YSI S

ST RENGTH S:
 Maximum variety of paper and high quality.
 New pulp mill.
 Good employer –employee relationship.
 Efficient management.
 Totally computerized.
 Team building.
 Fulfilling social responsibility by keeping environment
clean.
OPPROTUN IT IES:
 BILT has 34%share in paper business in Hibrite Segment in
India.
 BILT has reached in growth stage.
We akne ss
 Large structure of organization
 Old machines
 Fixed cost
THRE ATS:
 Import of paper.
 Raw material availability
 Government policies.
 Increasing competitive market.
BRIEF PROCESS FLOW DIAGRAM OF UNIT SHREE
GOPAL YAMUNA NAGAR

PURCHASING OF RAW MATERIAL

PULPING

STOCK PREPARED

PAPER MACHINES

PAPER CUTTING

PAPER FINISHING

STICKING IN GO DOWN

DISPATCHED TO CUSTOMERS
 BR AND MA ST ER R EP OR T

BRAND NAME 1 BRAND NAME 2

SUNSHINE SUNSHINE SUPER PRINTING

SUNLIT SUNLIT ACCOUNT BOOK PAPER

RISING SUN RISING SUN DUPLICATING

ROYAL ROYAL EXECUTIVE BOND

SUPER SUPER SKY ART BOARD

LUCKY PRINTING
VARI OUS DE PARTM AE NTS AT UNIT
SHR EE G OPA L

AD MIN IS TR AT IV E D EP AR TME NT

1. HR – Human Resource :- This department is primarily

concerned with the training, selection recruitment,
promotion, demotion, labour welfare, retirement , work
culture and awareness.
2. Accounts Department:- the function of this department
is to maintain record detail and record of all the
transaction covered by different department
3. General Store department: - these people are concerned
with procurement and storage of process material.
4. Marketing & Sales department:-Production Planning ,
Logistics & Inventory Management being the main
activity.
5. Raw material department:- each and every product
required for paper making is arranged /purchased by
this department
6. Traffic department: - this department includes wing
section, raw material section, transport section etc.
 PROC ESS DE PA RT ME NT :

1. PULP MILL:-its function includes manufacturing of

pulp and stock preparation.
2. MACHINE HOUSE:-it controls the working of
various paper machines and prepares the paper o
required quantity.
3. COATING PLANT: - primary function of this
department concern with coating of paper as per
requirements.
EN GI NE ER IN G DE PA RT ME NT S: -

1. Electrical engineering:- This department attaches itself with

the maintenance of installation of electrical machine,
distribution and generation of electrical energy and various
other electrical installations at the unit.
2. Civil engineering:- All the construction work like – building
of roads sanitary, waste disposal , water supply etc. are under
their control.
3. Instrumentation engineering:-maintenance of all the
electrical controls of the machines is carried out ender the
expert guidance.
4. Power house:- Having the total installed capacity of 25MW
and maintain by two power house , old and new , this
department backup’s the total power demand of the unit
efficiently and effectively.
 RGAN IS TI ON S TR UC TU RE
CHAIRMAN

M.D

V.P

CHIEF GENERAL
MANAGER COMMERCIAL & RAW
PEOPLE DEVELOPMENT
& COMMUNICATION MATERIAL

R&D PAPER ENGG. MEDICAL TRAFIC SAFETY I.T A/C

PRODUCTIO SERVICES DEP DEP DEP DEP DEP
N
 POL ICI ES OF O BT AIN IN G
LEA DE RSHI P T HR OU GH QU ALI TY

BILT aims to be a world – class organization with a clear head

way in terms of consistent quality, low cost, on time Delivery.
We will focus on adding value at all point of intersection with
of our customers – internal and external.

For this, we will redefine standards in responsiveness,

excellence in performance and application of world class
technology that ensure zero defect output.
Quality improvement is the job of every BILT employee.
OBJECTIVE
 OBJ ECT IV E O F TH E S TUD Y

As it has been said truly that practical knowledge makes the

person more capable, comprehensive and helps to enhance
his/her creativity along with the theoretical data the exposure of
practical life situation existing in the corporate is very much
needed.
The objective of my study was also to develop some
practical experience in the training period. I learned a lot about
marketing working in the organization that helps a lot in the
efficient achievement of the goals.
The main objective was divided into some sub
objectives so as to draw clear conclusion. These sub objectives are
given below:
1. To study the company profile of BILT.
2. To study the working of MSD (marketing & services
department).
3. Market Analysis of retail products.
4. To study the problems of BILT
 Financial Daily from THE HINDU group of publications
Tuesday, Jun 06, 2008

Merg er s & Ac qui si tio ns

New Delhi, June 5 (2008)

Ballarpur Industries Ltd (BILT) on Monday said that it was looking to

acquire a majority stake in a Malaysian-based paper and pulp company,
Sabah Forest Industries SDN BHD (SFI), jointly with JP Morgan for $ 261
million.

For the acquisition, BILT has entered into a conditional share purchase
agreement with JP Morgan, which will hold a 20 per cent stake in SFI.

SFI, which is a part of Malaysia's Lion Forest Industries, has a paper

capacity of 1,44,000 million tonne per annum (mtpa) and pulp capacity of
120,000 mtpa. The company would provide BILT access to around
2,89,000 hectares of forest land, which would be utilised for plantation
purposes. SFI also operates a timber and plywood mill, a jetty and power
and steam generation plant facility.

"We will begin the due diligence exercise for SFI, which would be
completed in the next 120 days," said Mr. Gautam Thapar, BILT
Chairman. He said that with this acquisition, BILT would be able to
produce one million tonne of paper and pulp by 2010. "While the
3,50,000 mtpa domestic expansion at the Bhigwan unit is on, the
acquisition in Malaysia gives us an additional 1,40,000 mtpa of paper, all
of which would raise our capacity to one million tonne per annum by
June 2010," Mr Thapar said.
Ballarpur, apart from benefiting from SFI's mill and forest lands, may
consider setting up a 5,00,000-tonne capacity pulp mill in Malaysia at an
estimated cost of $500 million, which may become operational by 2012,
Mr Thapar said.

"Besides providing access to integrated pulp and paper capacity of SFI, the
acquisition will help secure future availability of fibre for the company,"
Mr Thapar said.

The acquisition in Malaysia would help cut costs for BILT. According to
Mr R.R. Vederah, Joint Managing Director of BILT, "Costs in Malaysia are
nearly half of that in India, which is a big advantage for us."

Meanwhile, BILT's profit and revenue are likely to grow by "double-digit"

each year over the next 10 years due to a continued surge in demand for
paper in the country. "Paper demand grew 10 per cent last year. We
should be able to maintain the growth this year as well," Mr Thapar said.

Further, BILT said the company may go in for an across-the-board two

per cent increase in paper prices from July this year due to higher input
prices and increased demand.

BILT witnessed a 0.97 per cent increase in its share price at the Bombay
Stock Exchange to close at Rs 120 on Monday June 5(2006).

Rel ate d St ori es :

BIL T re co rd s 26.8 pc ri se in Q3 net profi t
 MAJ OR M ARKE TI NG CHANN ELS O F B ILT
Wh olesa ler s
Reta iler s
Depots

BILT also caters to a variety of customers directly or indirectly. It indirectly feed the
customers and consumers through its wide zonal network of wholesalers and dealers
and depots spread over the map of India. It also caters to the demand of many
industrial buyers who are the direct purchasers, the list include many multi
nationals etc.
BILT has sub-divided its distribution network into four zones. Each zone has to look
after their respective dealers and wholesalers. This is based on to geographical
placement of zones. BILT has setup its own depots in the country. It has engaged
many transporters to provide trucks for the delivery of paper to its destination in the
right time and in reasonable costs.
At some extent, the company deals in writing and printing paper, is used for
printing the books for colleges and schools and writing paper is used for making
exercise book, registers, Bill books, ledgers, greeting cards, and business stationary,
promotional materials etc. In this case the following channel is to be made as:

Sales manager

Authorized Distributor

Wholesalers

Retailers

Consumers
 COM PE TI TOR S O F BI LT

1. ITC B ha dr ac ha dr an ( Gu jar at)

2. JK paper s
3. TAM IL NADU PAP ERS L TD . ( Ta mil Na du)
4. STAR P AP ER MI LL (sa ha ranpur )
5. RIS HU BM PA PE R MI LL (Pan jab )
6. KHA NNA PAP ER( AM RIT SA R)

Out of these major competitors is ITC Bhadrachadran, JK Papers.

BILT took over these firms by its efficient management & strategies.
BILT took over ITC Bhadrachadran (Gujarat) by improving its quality
by increasing paper smoothness & brightness.
JK papers introduced Executive bond. BILT out show JK papers by
Introducing ROYAL executive bond paper. BILT is the leading paper
manufacturer.
ORGANISATIONAL STRUCTURE OF MSD

MANAGER

ASSISTANT MANAGER

EXECUTIVE MSD

OFFICERS

CLERICAL STAFF

WORKERS
 Mark et ing Se rv ic es De pa rt men t

The main function of the marketing services department is Production

Planning, get finished paper from the mills and to dispatch it timely to its
destination.
Mainly the marketing of BILT, as well as of the Unit Shree opal depends
upon the Head Office at GURGAON. Apart from that BILT is also having
zonal offices in all the four zones of India.

Nor th zone : New De lhi , Pun jab, H.P , Ha ryana , J&K ,

Raja st han, U. P.

South z one : K er ela , T am ilnadu , Andh ra Pa rd esh , Karna taka.

Wes t z one : Mah ar as ht ra, G oa, Gu jar at, M. P, Da man.

Eas t z one : We st B eng al, Ass am , Manipur , Nagal and , T ripu ra.

All the major marketing decision regarding price, product, physical

distribution, promotion and packaging are initiated at the head office.
The most important information is taken from history or to say from the
past experience and performance. It is on the basis of the past
performance that current decisions are taken and for this, previous year’s
actual performances help the marketing services department of Shree
Gopal Unit and also the zonal office is taken one by one.
On the basis of previous years’ actual performance, the personnel at
marketing services Department estimate the actual production rate is for
the coming year. The production rate is calculated item wise and also
machine wise. Along with that the actual machine down and the
proposed shut down days are also calculated. This estimate is done month
wise i.e., starting form the month of January till December. After this ,
final programmed is made and the targets are fixed by calculating for the
coming year, the machine down , shut down days and the expected
production rate (each of it, machine wise and item wise) of the
approaching period. On the other hand, previous year’s actual
performance helps the zonal office to know about the sales of the product
and in estimating the demand. Also on the basis of previous year’s actual
performance, decisions relation to the addition of the new product in the
existing product line are also taken into consideration (there are some
products whose demand rises in particular seasons)also in all these
decisions, experience and past records also play a vital role.
On the basis of this head office, after taking into account all the factors
fixes an annual sales target for the different zones (quality wise). For
instance, in the coming year, 400 metric tones per month of Royal
executive Bond Parent Size will be produced and will be sold and hence,
will distribute this 400MT under the four zones and in this way fixes
their target.
North Zone: 180 MT
West Zone: 120MT
East Zone: 40MT
South Zone: 60MT
Once the targets have been fixed for the coming year, a Budget is
prepared at the unit and this budget as than divide into different months
and with this a rough monthly budget is prepared.
 FU NT IO N OF MS D

ORDE R P ROC ES SI NG FL OW

ORDER

PRODUCTION

EXECUTION OF
ORDER

TCC MILL

ORACLE

RETAILERS
 CONSUMERS

PRO JECT
Dispatch Program

MSD perform certain regular functions related to daily

dispatch. Every morning 5 copies of dispatch program are
circulated among:
Loading clerk (Main paper and specialty Godown)
Excise Seat for issue of Excise Gate Pass
Godown attendant (Main paper and specialty Godown)Bailing
clerk (Main paper and specialty Godown)
The finish reams receive from the finishing house then
packed in bundle with weight of 60 to 70 kg and stencil
marking is done as per the DPC providing following
information.
 Name of the quality
 Weight of contents in a bundle.
 Destination

MSD also maintains a Party Master, which a report is giving

details of the customer. It is a computer- generated report
including certain specified information such as:
 Party code
 Party name (short)
 Party name (long)
 Address
 Rate of excise duty
 Amount (including of excise duty)
 Trade discount (zonal)
  Additional discount
 Quality
 Invoice number
 Delivery order number and date
 Particulars of variety of paper
 Rate @ per metric tone

There are two godowns in the organization. These are helping

to dispatch the material form certain locations,it’s a part of
dispatch management saction;These are:

Main godown
Speciality godown

These godowns follow a systematic set of activities reporting

to MSD. It has the delivery order and the report from finishing
house. The actual stock is then physically scrutinized and
recorded in the register at the finishing house line.
After obtaining stock from finishing house, the status of stock
is maintained and bailing and staching etc. is done for
dispatch.

Loading: It is the part of Godown Management,the bailed

material is loaded into trucks of respective destinations for
which the dispatch programmed is given to the godown,
godown people. It is the physical movement of the product
from the mill to the godown, godonwn to cutting center to
depots.

The trucks capacity is 9 tons for short distance & 18 tons for
long distance. Suppose a party from Mumbai place an order
of 7 tonne of one kind of paper &3 tons another kind of paper
& another party of Mumbai place an order of 9 tons kind of
paper. In this case the clubbing of destination will be done in

such a way so that the load of 18 tonns on one truck will be

ready in one time. In this way the truck will be loaded at its full
capacity. And this will help to reduce the transportation cost.

Another major function of MSD is the Invoice Management.

Load I.D is the main source for invoicing. On the basis of this
Load I.D vehicles has been shipped and invoice generated.
The following information is present into the invoice:-
 INVOICE NUMBER
 DATE OF INVOICE
 NAME & ADDRESS OF BUYERS
 DOCUMENTS THROUGH
 CATEGORY
 DELLIVERY AT
 PARTY CODE CUTOMER ID
 TRANSPORTER TRUCK NUMBER
 PRODUCT CODE
 DESCRIPTION
 GSM
 SIZE (CMS)
  NUMBER OF UNITS
 QUANTITY (KGS)
 TAX AMOUNT
 ASSESSABLE RATE /MT
 TOTAL ASSESSABLE VALUE
 BED AMOUNT
 CESS. AMOUNT
 EDUCESS
 LST/CST

 INSURANCE
 TURN OVER TAX

After generating the invoice the department distributes it in

three ways:-
 Original invoice for buyers
 Duplicate for transporters
 Triplicate/access for office
One copy of the invoice is also handed over to the transporter
for the preparation of goods receipt, which is further given to
the truck driver with the copy of G.R note.

Two copies of G.R. note are prepared:

 One for consignor
 One for consignee are taken form transporter
The consignor maintains the consignor’s copy. One copy of
invoice is attached to the consignor copy G.R and is sent to
the wholesaler/zonal officer for the collection of funds. These
are sent with a covering letter. These invoices are attached
with excise gate pass and these invoices are of 3 different
department:
White /Grey invoice: Accounts department
Red invoice: Transport department
Green invoice: marketing service department

For the confirmation of the receipt of the consignments at the

depot, the MSD started sending 2 copies of forwarding letters
and one copy of the letter then the depot give the receipt of
the consignment.

Market quality information (MQI)

MQI is related to the complaints of the customers.
The problem of the customer may be related to the defects in
the material these defects may be visual as well as practical
ones:
Visual defects like:
Bloch’s on paper
Torn sheets
Stamping
Specks on sheets etc.

Practical defects like:

During packing and bundling of sheets, some sheets are left
out or some of them are replaced.The next main problem is
variation in the sheet, to solve these problems. A document is
made which is known as CTQ. It is made for each quality of
the product. CTQ stands for CRITICAL TO QUALITY.The
main motive for making CTQ is to observe the visual as well
as practical defects in the product. The CTQ is made by the
mill and cutting center and later by the customer. For the
customer complaints there is customer service cell of BILT.
The customer service cell has its personnel’s in every zonal
office and the head of it sits in the head office.
MQI is a very fast service to satisfy the customer complaints.
It takes hardly 10 days to the maximum to solve one problem
on an average.It is a printed form, which is to be filled by
various persons at different stages.

CUSTOMER COMPLAINT: normally when a customer gets

any complaint then he directly complaint to the zonal office
under which he comes. After receiving the complaint the RSM
fix the date of visit of the personnel of the customer service
cell to check for the defective material.

VISIT REPORT : on the fixed date the personnel of the

customer service cell goes to the complaint is not so matter
can be solved there only or not ? Means if the complaint is not
so serious than he will try to convince the party. But on the
other hand if the complaint is unavoidable than the employee
will make his visit report and will write what ever he analyzes.

MQI TO UNIT: After filling the MQI the csc employee will send
it to the unit where the defective material is manufactured. All
the details about the reel/ream are available on the label and
this helps so much to the unit to locate the product is
manufactured on which date/machine/lot no./ batch no.

THROUGH CHECK :after receiving the MQI and after the

study of the visit report the unit chief sends it to the R&D
center where a thorough check of the defective material is
done and after that he writes his findings in the MQI and
sends it to the production unit, where the same process is
done reasons for the defect in the MQI and sends it to the
R&D center, csc personnel and of the production unit and
gives his comments and after this the unit

chief studies this all and send the MQI to the head office.

MQI TO HEAD OFFICE :when the head office receives the

MQI which is filled by the heads of the csc /R&D / production /
MSD then after complete analysis they contact with the
customer settle the case by negotiating with him.

CUSTOMER SATISFACTION: after all this process the

customer gets satisfied with the settlement of the case by the
head office.
Study was aimed at research analysis of RDWs, so the study was in
improvement in retail products sale. A survey was conducted for
34RDWs of Northern region with help of telephone.

Sa mpling M ethods:
The method of random probability sampling was adopted for selecting the
sample. The sample was selected such that clear & efficient results can be
drawn to draw conclusions. The sample was selected according to the
convenience.

Data Col lecti on Tools:

Both primary as well as secondary is used for the study. The secondary
data was collected through the literature catalogues & experience survey.
For conducting an experience survey the method of informal
investigation was collected from knowledgeable persons & official
records.
Primary data was collection of data was 44 people out of which 34
were redistribution whole sellers & 10 were company’s officials.

Data A na lysis Tools:

An attempt was made tabulate and summaries data in order to
relate critical; points with study objectives the reliability of the
summaries data was tested with the help of data analysis tool like
percentage, average, standard deviation and variance.
 Lim itati on Of T he Stud y:

Maximum care was taken while conducting the survey and

collecting the secondary data. But there are the chances that the
result may not match the realities due to some sort of errors. The
reason nay is limited area to conduct the survey, time, and money
constraint, small sample size etc.
So the study does not claim to provide final and absolute
results. But it surely narrow down the area whose judgment will
finally operate.
Data A na lysis & I nterpretations:
The data collected from the survey as well as collected from the
company personnel have been analyzed & interpreted carefully. So
as fulfill all the objectives of the study.
Various statistical tools of data analysis have been employed as &
where required. The primary data & secondary data have been
combined, together to draw inferences. The following section
shows the classification tabulation & interpretation of data.

NAME OF TETAIL BRANDS OF PAPER SOLD BY 34 RDWs

 1.Mr. SUNIL JAIN (DELHI) : REB,
2.Mr. ATUL GARG(DELHI) : REB,COPIER
3.Mr. GIRDHA AGGARWAL(FAIZABAD): REB
4.Mr. NARENDER (FARIDABAD) : REB,
5.Mr. CHAMAN GOYAL(GHAZIABAD) : REB,
6.Mr. MAHESH JAIN (GURGAON) : REB, COPIER
7.Mr. MAHENDER KUMAR JAIN(JAIPUR) : REB, COPIER
8.Mr. ARUN MAHAJAN (JALANDHAR) : REB,
9.Mr. DINESH GUPTA (JAMMU) : REB
10.Mr. MANISH KHANDELWAL(KANPUR) : REB,
11.Mr. NARENDER LODHA(KOTA) : REB,IMAGE
12.Mr. ASHOK JAIN (LUCKNOW) : REB,
13.Mr. MANOJ (MEERUT) : REB,
14. Mr. SHILENDER GUPTA (MORADABAD): REB
15.Mr. DEEPAK (NOIDA) : REB
16.Mr. SURESH SURI(RISHIKESH) : REB,
17.Mr. PRAN PAPNEJA (SAHARANPUR): REB,COPIER
18.Mr. MAHESH GAUTUM(SHIMLA) :
REB,COPIER
19.Mr. ZAHOOR AHMED(SHRNAGAR) : REB
20.Mr. ALOK BHARGAVA(VARANASHI) : REB,
21.Mr. VINEET NARANG(SIRSA) : REB,COPIER
22.Mr. MAHESH KUMAR(HISSAR) : REB
23.Mr. SANJEEV(KARNAL) : REB
24.Mr. MUKESH (LUDHIANA) : REB
25.Mr. KUDJIT (PATIALA) : REB, COPIER
26.Mr. ASHISH GOYAL (CHANDIGARH) : REB
27.Mr. RAM PRAKASH(AMBALA) : REB,COPIER
28.Mr. RAJESH (PANCHKUKLA) : REB
29.Mr. G.L MANGAL (AJMER) : REB
30.Mr. RAHUL GUPTA(AGRA) : REB
31.Mr. NARESH TULI(AMRITSAR) : REB,IMAGE
32.Mr. SUBASH (ALLAHABAD) : REB
33.Mr. ARUN KUMAR(GAREILLY) : REB
 34.Mr. LOKESH : REB

It is found that these RDWs sell the REB paper

maximum. Image paper the least. The contribution
made by the 34 RDWs in the northern region towards
the sale of retail products of BILT is as:
100%RDWs sell REB
20.58RDWs sell COPIER
17.64RDWs sell IMAGE

Monthly retail sale of 34 RDWs

(TONNES)
BILT’S TOTAL
BILT%
(Share)
1.JAIN PAPER (DELHI) : 1.5
2.90 78.9
2.TRUEMAN STATIONARY Mfg.CO.Ltd(DELHI): 5.0
6.75 74.0
3.GANESH BOOK DEPOT (FAIZABAD) : 5.0
6.00 83.33
4.HARYANA TRADERS (FARIDABAD) : 1.0
1.50 66.66
5.CHAMAN ENTERPRISES(GAHAZIABAD) : 1.2
2.00 60
6.VARDHMAN ENTERPRISES(GURGAON) : 1.6
2.00 80
7.RAJ PANCHAYAT PRAKASHSHAN(JAIPUR): 1.5
2.20 68.18
8.PARTAP STY MART (JALANDHAR) : 5.0
7.00 71.42
9.GUPTA STY MART (JAMMU) : 0.5 0.75
66.66
10.SAURABH ENERPRISES(KANPUR) :5.0
7.00 71.42
11.SHREE LODHA SONS(KOTA) :0.7
1.00 70
12.JAIN BROTHERS(LUCKNOW) :1.0 1.3
76.92
13.MANOJ STATIONARS(MEERUT) :1.0 1.5
66.66
14.HARISH & CO. (MORADABAD) :1.0 1.2
83.33
15.KARAN PAPER MART(NOIDA) :1.4 1.9
73.68
16.GENERAL SUPPLY AGENCY* (RISHIKESH) :1.6
2.0 80
17.SOHAN LAL PRAN NATH (SAHARANPUR) :1.2
1.5 80
18.HARI DAS & CO.(SHIMLA) :1.0 1.6
62.5
19.BEECO BUSINESS SYSTEMS(SHRINAGAR) :0.5
0.95 5.55
20.ABHISHEK PAPER&STATIONARY(VARANASI):0.8
1.0 80
21.NARANG CARD GALLARY(SIRSA) :0.3 0.5
60
22.SHRI BALAJI PAPER MART(HISSAR) :0.3 0.6
50
23.SANJEEV CARDS&STATIONARS(KARNAL) :0.6 1.0
60
24.PARKASH ENTERPRISES(LUDHIANA) :4.5 6.0
75
25.AS TRADERS(PATIALA) :0.7
1.25 8.83
26.ASHIS AGENCIES (CHANDIGARH) :5.0 7.5
66.66
27.RAJEEV SANJEEV ENTERPRISES(AMBALA):0.4 0.7
57.14
28.ASHOK COY HOUSE (PANCHKULA) :1.0 1.75
57.14
29.HIND PAPER MART (AJMER) :0.3 0.8
37.5
30.KRISHNA TRADERS(AGRA) :5.0
6.57 6.92
31.RATTAN STORES (AMRITSAR) :1.5 2.5
60
32.SUBHASH STATIONARY (ALLAHABAD) :1.5 2.0
75
33.MAHESHVARI PAPERS Pvt Ltd(BAREILLY) :0.4 0.5
80
34.MAHAVIR PAPER STATIONARY(UDAIPUR) :1.0 1.7
58.82
TOTAL SHARE 60

So from the above data it can be calculated

that:
Average monthly sale of 34RDWs = 1.775 tones
Maximum monthly sale = 5 tones
Minimum monthly sale = 0.3 tones

List of RDWs giving maximum sale:

1.TRUMAN STATIONARY Mfg. Co.Ltd(DELHI)
2.GANESH BOOK DEPOT(FAIZABAD)
3.PAARTAP STY MART(JALANDHAR)
4.SAUPABH ENTERPRISES(KANPUR)
5.PARKASH ENTERPRISES(LUDHIANA)
6.ASHISH AGENCIES(CAHNDIGARH)
7.KRISHNA TRADERS(AGRA)
List of RDWs giving minimum monthly sale:
1.GUPTA STY MART(JAMMU)
2.SHREE LODHA SONS(KOTA)
3.BEECO BUSINESS SYSTEMS(SHRINAGAR)
4.NARANG CARD GALLARY(SIRSA)
5.SHRI BALAJI PAPER MART(HISSAR)
6.HIND PAPER MART (AJMER)
7.MAHESHVARI PAPERS Pvt Ltd(BAREILLY)

Percentage of RDWs giving maximum sale = 20.58

Percentage of RDWs giving minimum sale = 20.58
Percentage of RDWs giving intermediate sale = 20.58
Percentage of BILT’s average share = 65.55%

RDWS VIEWS ABOUT CUSTOMERS

 JAIN PAPER (DELHI) : Photostat, Offices ,Printers,
Advertising agencies

 TRUEMAN STATIONARY Mfg.CO.Ltd(DELHI):

Students, Advertising agencies, Label
manufacture

 GANESH BOOK DEPOT (FAIZABAD): Offices,

Printers, Students, Publishers

 HARYANA TRADERS (FARIDABAD): Advertising

agencies, Publishers, Offices.

 CHAMAN ENTERPRISES(GAHAZIABAD): Printers,

Photostat, Publishers
 VARDHMAN ENTERPRISES(GURGAON): Printers,
Students, Publishers

 RAJ PANCHAYAT PRAKASHSHAN(JAIPUR):

Photostat, Offices, Students

 PARTAP STY MART (JALANDHAR):Offices, Printers,

Publishers

 GUPTA STY MART (JAMMU): Students

 SAURABH ENERPRISES(KANPUR): Printers,

Students ,Printers, Publishers

 SHREE LODHA SONS(KOTA): Printers, Students

 JAIN BROTHERS(LUCKNOW):Printers, Offices,

Stationers

 MANOJ STATIONARS(MEERUT): Students,

Publishers

 HARISH & CO. (MORADABAD): Students

 KARAN PAPER MART(NOIDA): Publishers

 GENERAL SUPPLY AGENCY* (RISHIKESH):

Stationers, Printers, Photostat

 SOHAN LAL PRAN NATH (SAHARANPUR): Printers,

Offices
 HARI DAS & CO.(SHIMLA): Offices, Advertising
agencies,

 BEECO BUSINESS SYSTEMS(SHRINAGAR): Students

 ABHISHEK PAPER&STATIONARY(VARANASI):
Stationers, Advertising agencies

 NARANG CARD GALLARY(SIRSA): Offices, Students

 SHRI BALAJI PAPER MART(HISSAR): Stationers,

Students

 SANJEEV CARDS&STATIONARS(KARNAL): Students,

Publishers

 PARKASH ENTERPRISES(LUDHIANA): Advertising

agencies, Publishers, Offices, Students
 AS TRADERS (PATIALA): Publishers, Offices.

 ASHIS AGENCIES (CHANDIGARH) : Stationers,

Students ,Offices, Advertising agencies, Printers,
Publishers

 RAJEEV SANJEEV ENTERPRISES(AMBALA):

Students ,Offices, Printers

 ASHOK COY HOUSE (PANCHKULA): Publishers,

Offices

 HIND PAPER MART (AJMER): Printers, Students

  KRISHNA TRADERS(AGRA): Students, Advertising
agencies, Printers, Publishers

 RATTAN STORES (AMRITSAR): Students,

Advertising agencies, Printers, Publishers, Offices

 SUBHASH STATIONARY (ALLAHABAD): Photostat

,Printers, Stationers

 MAHESHVARI PAPERS Pvt Ltd(BAREILLY):

Stationers

 MAHAVIR PAPER STATIONARY(UDAIPUR): Students

FROM THE ABOVE DATA IT IS CLEAR THAT

Number of RDWs out of 34 RDWs selling retail product to
stationers =6
Number of RDWs out of 34 RDWs selling retail product to
student =20
Number of RDWs out of 34 RDWs selling retail product to
Advertising agencies =8
Number of RDWs out of 34 RDWs selling retail product to
Label manufacture =2

Number of RDWs out of 34 RDWs selling retail product to

Photostat =5
Number of RDWs out of 34 RDWs selling retail product to
Offices =15
Number of RDWs out of 34 RDWs selling retail product to
Printers =17
Percentage of RDWs out of 34 RDWs selling retail product to
Stationers =17.64
Percentage of RDWs out of 34 RDWs selling retail product to
student =58.82
Percentage of RDWs out of 34 RDWs selling retail product to
Advertising agencies =23.52
Percentage of RDWs out of 34 RDWs selling retail product to
Label manufacture =5.88
Percentage of RDWs out of 34 RDWs selling retail product to
Photostat =14.70
Percentage of RDWs out of 34 RDWs selling retail product to
Offices =44.11
Percentage of RDWs out of 34 RDWs selling retail product to
Printers =50

RDWs VIEWS ABOUT MAIN COMPETITORS

 JAIN PAPER (DELHI) : JK, ORIENT

 TRUEMAN STATIONARY Mfg.CO.Ltd(DELHI) : JK,
MODI
 GANESH BOOK DEPOT (FAIZABAD) : JK
 HARYANA TRADERS (FARIDABAD) : MODI
 CHAMAN ENTERPRISES(GAHAZIABAD) : JK
 VARDHMAN ENTERPRISES(GURGAON) : JK
 RAJ PANCHAYAT PRAKASHSHAN(JAIPUR) : JK
 PARTAP STY MART (JALANDHAR) : JK,
MODI
 GUPTA STY MART (JAMMU) :GODREJ,
ORIENT
 SAURABH ENERPRISES(KANPUR) : JK,
ORIENT
 SHREE LODHA SONS(KOTA) : JK, CENTURY
 JAIN BROTHERS(LUCKNOW) : JK
 MANOJ STATIONARS(MEERUT) : JK
 HARISH & CO. (MORADABAD) :ORIENT
 KARAN PAPER MART(NOIDA) : JK,
CENTURY
 GENERAL SUPPLY AGENCY* (RISHIKESH) :
GODREJ, ORIENT
 SOHAN LAL PRAN NATH (SAHARANPUR) : JK,
MODI
 HARI DAS & CO.(SHIMLA) : JK
 BEECO BUSINESS SYSTEMS(SHRINAGAR)
:GODREJ, MODI
 ABHISHEK PAPER&STATIONARY(VARANASI): JK,
ORIENT
 NARANG CARD GALLARY(SIRSA) : JK
 SHRI BALAJI PAPER MART(HISSAR) : JK
 SANJEEV CARDS&STATIONARS(KARNAL) : MODI,
ORIENT
 PARKASH ENTERPRISES(LUDHIANA) :
GODREJ, JK
 AS TRADERS(PATIALA) : MODI ,
CENTURY
 ASHIS AGENCIES (CHANDIGARH) :
GODREJ, JK
 RAJEEV SANJEEV ENTERPRISES(AMBALA) : JK,
MODI
 ASHOK COY HOUSE (PANCHKULA) :
GODREJ,CENTURY
 HIND PAPER MART (AJMER) : JK & ORIENT
  KRISHNA TRADERS(AGRA) : JK,
MODI & ORIENT
 RATTAN STORES (AMRITSAR) : JK,
CENTURY & MODI

 SUBHASH STATIONARY (ALLAHABAD) :

GODREJ,CENTURY
 MAHESHVARI PAPERS Pvt Ltd(BAREILLY) :
CENTURY & MODI
 MAHAVIR PAPER STATIONARY(UDAIPUR) : JK,
CENTURY , MODI

FROM THE ABOVE DATA IT IS CLEAR THAT

Number of RDWs favoring that JK is the competitor of
BILT =22
Number of RDWs favoring that MODI is the competitor
of BILT =12
Number of RDWs favoring that ORIENT is the
competitor of BILT =9
Number of RDWs favoring that CENTURY is the
competitor of BILT =9
Number of RDWs favoring that GODREJ is the
competitor of BILT =7

Percentage of RDWs favoring that JK is the competitor

of BILT =64.7
Percentage of RDWs favoring that MODI is the
competitor of BILT =35.29
Percentage of RDWs favoring that ORIENT is the
competitor of BILT =26.47
Percentage of RDWs favoring that CENTURY is the
competitor of BILT =26.47
Percentage of RDWs favoring that GODREJ is the
competitor of BILT =20.58
This data clearly shows that BILT is facing competition
mainly from the side of JK. BILT is facing the least
competition from GODREJ.

RDWs VIWES ABOUT BILT’s PRICE

 JAIN PAPER (DELHI) :

Accurate
 TRUEMAN STATIONARY Mfg.CO.Ltd(DELHI) :
High
 GANESH BOOK DEPOT (FAIZABAD) :
High
 HARYANA TRADERS (FARIDABAD) :
Accurate
 CHAMAN ENTERPRISES(GAHAZIABAD) :
Accurate
 VARDHMAN ENTERPRISES(GURGAON) :
High
 RAJ PANCHAYAT PRAKASHSHAN(JAIPUR) :
Accurate
 PARTAP STY MART (JALANDHAR) : High
 GUPTA STY MART (JAMMU) :
Accurate
 SAURABH ENERPRISES(KANPUR) :
Accurate
 SHREE LODHA SONS(KOTA) : High
 JAIN BROTHERS(LUCKNOW) : Accurate
 MANOJ STATIONARS(MEERUT) :
Accurate
 HARISH & CO. (MORADABAD) :
Accurate
 KARAN PAPER MART(NOIDA) : High
 GENERAL SUPPLY AGENCY* (RISHIKESH) :
High
 SOHAN LAL PRAN NATH (SAHARANPUR) :
Accurate
 HARI DAS & CO.(SHIMLA) : High
 BEECO BUSINESS SYSTEMS(SHRINAGAR) :
Accurate
 ABHISHEK PAPER&STATIONARY(VARANASI) :
Accurate
 NARANG CARD GALLARY(SIRSA) : High
 SHRI BALAJI PAPER MART(HISSAR) :
Accurate
 SANJEEV CARDS&STATIONARS(KARNAL) :
High
 PARKASH ENTERPRISES(LUDHIANA) :
Accurate
 AS TRADERS(PATIALA) : Accurate
  ASHIS AGENCIES (CHANDIGARH) :
Accurate
 RAJEEV SANJEEV ENTERPRISES(AMBALA) :
High
 ASHOK COY HOUSE (PANCHKULA) : High
 HIND PAPER MART (AJMER) : High
 KRISHNA TRADERS(AGRA) :
Accurate
 RATTAN STORES (AMRITSAR) : High
 SUBHASH STATIONARY (ALLAHABAD) :
Accurate
 MAHESHVARI PAPERS Pvt Ltd(BAREILLY) :
Accurate
 MAHAVIR PAPER STATIONARY(UDAIPUR) :
Accurate

FROM THE ABOVE DATA IT IS CLEAR THAT 20

OUT OF 34 RDWs ARE SATISFIED WITH BILT’s
PRICE & 14 OUT OF 34 RDWs ARE NOT
SATISFIED WITH BILT’S PRICE.

So percentage of price satisfaction = 58.82

Percentage of price dissatisfaction is = 41.17

RDWs VIEWS ABOUT MODIFICATION

 JAIN PAPER (DELHI) : No

need
 TRUEMAN STATIONARY Mfg.CO.Ltd(DELHI) :
packing should be improved
 GANESH BOOK DEPOT (FAIZABAD) :
packing should be improved
 HARYANA TRADERS (FARIDABAD) :
No need
 CHAMAN ENTERPRISES(GAHAZIABAD) :
No need
 VARDHMAN ENTERPRISES(GURGAON) :
bar coding should be there on the packs
 RAJ PANCHAYAT PRAKASHSHAN(JAIPUR) : No
need
 PARTAP STY MART (JALANDHAR) : color
identification should be there on the packs
 GUPTA STY MART (JAMMU) :
packing should be improved
 SAURABH ENERPRISES(KANPUR) :
No need
 SHREE LODHA SONS(KOTA) : No need
 JAIN BROTHERS(LUCKNOW) : No need
 MANOJ STATIONARS(MEERUT) :
packing should be improved
 HARISH & CO. (MORADABAD) : No
need
 KARAN PAPER MART(NOIDA) :timely
service should be there
 GENERAL SUPPLY AGENCY* (RISHIKESH) :
No need
 SOHAN LAL PRAN NATH (SAHARANPUR) :
No need
 HARI DAS & CO.(SHIMLA) : No
need
 BEECO BUSINESS SYSTEMS (SHRINAGAR) :
quality should be improved.
 ABHISHEK PAPER&STATIONARY(VARANASI) : No
need
  NARANG CARD GALLARY(SIRSA) : No
need
 SHRI BALAJI PAPER MART(HISSAR) : No
need
 SANJEEV CARDS&STATIONARS(KARNAL) :
No need
 PARKASH ENTERPRISES(LUDHIANA) : bar
coding should be introduce
 AS TRADERS(PATIALA) : No need
 ASHIS AGENCIES (CHANDIGARH) :
No need
 RAJEEV SANJEEV ENTERPRISES(AMBALA) :
time service should be there
 ASHOK COY HOUSE (PANCHKULA) : No
need
 HIND PAPER MART (AJMER) : No need
 KRISHNA TRADERS(AGRA) : No
need
 RATTAN STORES (AMRITSAR) : time
service should be there
 SUBHASH STATIONARY (ALLAHABAD) :
No need
 MAHESHVARI PAPERS Pvt Ltd(BAREILLY) :
bar voiding should be introduced
 MAHAVIR PAPER STATIONARY(UDAIPUR) :
No need

FORM THE DATA ABOVE IT CAN BE CALCULATION THAT:

Percentage of RDWs who want improvement in

packing =11.76
Percentage of RDWs who want improvement in
Quality =2.94
Percentage of RDWs who want improvement in
service =8.82
Percentage of RDWs who want introduction of bar-
coding the packs =8.82
Percentage of RDWs who want color identification of
the packs =2.94

So total percentage of RDWs who want modifications

=35.28
Percentage of RDWs who want don’t want any
modification =64.72
Limitations of the study:

The limita tion s nee d to be con si de re d durin g the rese ar ch

wor k are a s foll owin g:
 Du e to ce rtain no rm s and regul ation s foll ow ed by th e
manag em ent of unit, all th e sub je ct s co uld not be stu die d
int ensi ve ly.
 As suc h the repo rt is sub je ct ed to a parti cula r tim e fram e
sinc e it is qui te po ss ibl e that th e infe re nc es may dif fe r in
diffe re nt per io ds .
 Alt hou gh the st aff of Ball arpur In dus tri es Lt d was ve ry
effic ient and hig hly coo pe rati ve and the y dev ot ed
en oug h of th ei r valuabl e tim e wit h th eir e mpl oye es.
 Findi ngs &
conclusions:
Fin ding s & co nclu si on s:

On the basis of data collected from the RDWs & BILT’s staff, the
following results are obtained.
 BRANDS: REB & MATRIX is the retail product from Unit Shree
Gopal, which is maximum in sale.
 TOTAL RETAIL SALE: Total retail sale from the RDWs is 300 to
350tonnes per month. Average retail sale of RDWs is 1.76 tones.
Maximum sale is 5 tonnes & minimum sale is 0.3 tones. Percentage
from the RDWs giving intermediate sale is maximum. Average
BILT’s share for the sale of retail products according to the data
provided by RDWs is 65.66%. But actually this share is 76%
 CUSTOMERS: the primary customers of BILT’s retail products are
photostaters, offices, printers, stationers, students, and advertising
agencies, Label manufacturers. The maximum consumption of these
products is that of students & academic institutions & the minimum
consumption of it is by the label manufacturers.
 COMPETITORS OF RETAIL PRODUCTS: main competitors of
BILT’s retail products are JK, MODI, ORIENT, CENTURY GODREJ
etc. According to the data provided by RDWs it is calculated that
BILT faces maximum competition from the side of JK &minimum
competition from the side of ORIENT & CENTURY paper mills.
 BILT’s POSITION AS A BRAND: Remarks given by customers to
BILT according to RDWs are excellent, good, fine, and ok, most of
the customers according to RDWs have remarked BILT as very good
& fine brand. According to RDWs BILT is the leading paper
manufacturer. However there are some customers according to
RDWs who have no knowledge about BILT due to very less
advertising of BILT products.
 BILT’s SEASONALITY: After studying seasonality in sales of
different RDWs it has been calculated that maximum sale of BILT’s
retail products occur in the month of May & June. Minimum sale
occur in the month of December.
 BILT’s PRICE: From the data it is calculate that 41.17% RDWs are
not satisfied with BILT’s price & 58.87% RDWs are satisfied with
BILT’s price instead of that the BILT’s paper is working in the
market on the basis of his quality where BILT never compromise.
 MODIFICATION: From the data calculated from 34 RDWs, it is
calculated that only 35.28% want modification in packing, quality,
service, color identification, etc. 64.72% RDWs do not want any
modification which shows that BILT has established a very good
position in the market.
 MARKET SHARE: the market share of BILT in northeast westa &
south is 24% 7% 30%&15%. Market share of BILT’s REB is 60%. EB
of JK makes 30% & others make 10%. Market share of BILT’s retail
products in all directions are:

NOR TH =18%
SOUTH =25%
WE ST =27%
EAS T =6%

RE ASON S O F B ILT’ S SU CC ESS

1. Set up of own pulp mill to lower the pulp cost.

2. Total quality management (TQM)
3. Taking over multinationals like sinar mass.
4. Introduction of superior quality of premium
vendors.
5. Fast market quality information at head office,
Gurgaon where Buyers are invited to report
about any complaint & when they report,
 immediate action is taken. Goodwill in the
market is created.
6. Better resource planning.

THE MA JO R FI ND IN GS O F T HE ST UD Y AR E:

 Paper is a cyclical industry. This states that the prices of paper

fluctuate twice or thrice in a year.
 BILT holds a major chunk of market share in the paper industry.
 BILT enjoys market leadership in coated paper range due to its
unmatched quality and production.
 Shree Gopal Unit holds sufficient space but still it requires more
land for the implementation plans in respect to future expansion
prospects. Sustained availability of good quality of raw materials
(forest based).
  Unit Shree Gopal insisted upon adequate modernization of the
manufacturing assets.
 It also takes into consideration of improvement of the
infrastructure.
 The unit carries effective environmental management.
 Unit Shree Gopal continuously persisted on quality
improvements and reduction in cost of production.
 Some areas of the unit such as; godowns are under utilized which
must be managed properly.
 The company is facing the shortage of power supply due to
electricity cuts.
 Heavy reliance on outside transporters for shipping of goods and
materials.

CONCL US ION

Paper industry is of cyclical nature and the global paper industry is on

come back trail. Indian paper industry has also started looking up. India’s
per capita consumption of paper is around 4.00kg, which is one of the
lowest in the world with the expected increase in literacy rate and
growth of the economy, an increase in the per capita consumption of
paper is expected. The demand for upstream market of paper, medical
grade coated paper, tea bags, and filter paper, light weight online coated
paper, medical grade coated paper, and etc. is growing up. These
developments are expected to give fillip to the industry.
The total capacity of the paper industry is about 1.5 million tones and it is
growing at the rate of 6%. Here again there is a big gap between demand
and supply. Demand is growing at 6% and supply at 3%-4%.

There might be a fall of prices because of fall in global prices. It is more of

a psychological fall than a demand-supply mismatch. The senior officials
are quite sure that demand will soon out ship supply.

BILT always look for good assets to add value to the operations. It has the
best distribution system in the country. The operating performance
speaks for itself. In the sense virtually they are operating every year at
100% capacity utilization and selling the product. If we look at the other
best players in the industry they would never exceed 90% in good years
and in bad years, they go down to as low as 70%

In India the maximum growth in writing and printing has come from
copier paper, the reason being the increase in photocopying. BILT is also
witnessing growth from coated paper. The ratio between coated and
uncoated paper is highly skewed towards uncoated paper is the cheapest.
But with the developed countries. The economy, the consumption of
coated paper is also increasing.

The things have started looking better for the paper industry as a result of
the revival in the Indian economy. Even globally the paper prices have
started moving up. This will reduce the incidence of low cost imports.
The market share of BILT is around 22% and is expected to come up to
30% with in a year or so. The paper market is growing by 6%, and coated
paper market is growing around 10% and copier around 12%
Now the aim is to grow at higher percentage than these and for this BILT
should realize that they have to do it by combination of both field
expansion and looking at the possibility of future acquisition in the paper
industry for this for future consolidation. BILT should look at the
domestic market and there are lots of companies in the block, which we
feel have a synergy with it.

REC OM ME NDA TI ONS & S UG GES TI ONS

The main of the study was to get knowledge about working in the
marketing field in an organization & to analyze the retail sale with help
of data (BILT’s retail products, BILT’s main customers, competitors,
BILT’s position, BILT’s services etc) collected from RDWs. On the basis of
study & findings various recommendations were made which are given
below: -
1. It was found from the study, that retail product IMAGE COPIER
is maximum in sale so company should increase the production of
 IMAGE COPIER. It is found from the study that maximum
monthly sale is of 5 tones, which is shown by some the RDWs,
which give maximum sale to BILT, are given incentives, which is
a very good characteristic of BILT for Business. There should also
be increases in supply to these RDWs. Some of the RDWs give
minimum sale. Their performance in the past should be examined
& then accordingly supply of retail products should be increased
or decreased.
2. Major consumers of BILT’s retail products are students. So BILT
should pose more emphasis on satisfying the demands of the
students.
3. it is found from the study that sale increases from march to
September & decreases form oct. to feb. Maximum sale occur in
the months of May & June. Minimum sale occur in dec. so BILT
should plan its production & supply according to demand for the
market.
4. Upgraded technology should be introduced in order to meet
market specifications.
5. Unit marketing should attend more complaints.
6. There should be better coordination between marketing &
process.
7. There should be more flexibility in manufacturing of specific
orders.
8. There had never been proper launching & advertising of specific
products. BILT should start advertising it products, which can
increase its sale & increase its market share from 76%to100%.
After conducting the research, various relevant findings revealed
the true picture of the paper industry. After studying about Unit
Shree Gopal, the conclusions drawn with some recommendations
for improvements:
 BILT have their own USP focusing on quality. The
recommendations relate to continue same strategies along
with diversion in the attributes like pricing, promotion etc.
 Unit Shree Gopal is recommended to consider upon the
transportation facility. The unit is heavily relying upon the
outdoor transporters who play their discretion the
transportation, which may prove hassles in the smooth flow
of goods to the destination. Hence, bring scar to the brand
name of BILT.
 BILT has built up a name of its own. Almost whole of the
country is familiar to the generic term for paper. Thereby,
BILT is recommended to utilize this brand popularity as a
positioning strategy to cater new unexplored markets.
 Unit Shree Gopal, though a reputed, well – known and
active subsidiary of BILT have least concentration on
various active marketing activates. Their main emphasis is
on passive marketing. In these modern times, it is said that
marketing is the backbone of any business. Although the
name is very popular but it is recommended to go in for
improvement of their promotional mix by following
professional approaches like: brand positioning, media
advertising and other sales promotion techniques.
 Unit Shree Gopal is highly recommended to improve the
quality of work life provided to the workers engaged in the
production process. The newly installed machinery is highly
sophisticated but the older machines have poor quality of
work life (in case of pollution, poor lighting, poor
ventilation, cleanliness etc.)
 These must be improved.
 BIBLI OG RA PHY

 KOTLER, PHILIP: PRINCIPAL OF MARKETING

MANAGEMENT
 SHARMA, D.D: MARKETING RSEARCH –
PRINCIPLES, APPLICATION & CASES
 BOWERSOK, DON J: LOGISTICAL MANAGEMENT:
MACMAILLAN
 COMPANY’S CATALOGUE.
 BILT WEBSITE ( WWW.BILT.COM )
 ( WWW.GOOGLE.COM )
THANKS