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H&M Family Business

H&M Family Business

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Published by Ed Gonsalves
Ed's Ease-of-Access Version of Elin's Family Wiki Case Study
Ed's Ease-of-Access Version of Elin's Family Wiki Case Study

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Published by: Ed Gonsalves on Mar 29, 2013
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07/22/2013

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Case Study Phase 1-3Family BusinessElin Bjornback  
22March2013
 
TableofContent
H&M–SHORTHISTORY...............................................................................................................................1
H&M–BUSINESSIDEAANDBRANDS......................................................................................................1
H&M–FAMILYANDOWNERSHIP.............................................................................................................2
FUTURECONCERNS.......................................................................................................................................4
F
OURTH
G
ENERATION
.......................................................................................................................................................4
L
ETTING
G
O
.........................................................................................................................................................................4
O
WNERSHIP
S
TRUCTURE
..................................................................................................................................................5
BIBLIOGRAPHY...............................................................................................................................................6
 APPENDICES.....................................................................................................................................................7
A
PPENDIX
1:
F
AMILY
T
REE
..............................................................................................................................................7
 
1
(H&Misnotmyfamilybusinessbutthroughmythreecousins,thethirdgeneration,Ihavestrongtiestothebusiness).
H&M–ShortHistory
Mycousin
Karl-JohanPersson
hasbeentheCEOoftheSwedishfashionchainH&Msince2009andisthethirdgenerationtobeinvolvedinthecompany.Hisfather
StefanPersson
(mygodfather)wasCEObetween1982-1997andhassince1998beentheChairman.Thebusinesswasfoundedin1947inSwedenbyentrepreneur
ErlingPersson
andwasquicklyestablishedasafashionbrandacrossthecountry.H&MstandsforHennes&Mauritz(
hennesmeans“hers”inSwedish,representingthemaintargetmarket,andMauritzrepresentthemaleattirestoreacquiredin1950sinordertoexpandfurthe
).ThefirstexpansionoutsideSwedenstartedin1964whenopeninginOslo,Norway.Thebusinesswentpublicin1974tofundfurtherexpansionplans.H&Mistodaythesecondlargestglobalclothingretailer,afterInditex,with2,800storesin48countrieswithatotalnumberofstaffreaching105,000(H&M,2013).
H&M–BusinessIdeaandBrands
Thebusinessideaofthecompanyistoprovide
fashionandqualityatthebestprice
”,sellingclothes,shoes,accessoriesandbeautyproductsforwomen,men,teensandchildren.Theclothinglinesareverydiverse,includingeverythingfrombasicstopartyattire.Inadditiontoclothing,H&MoffersinteriorfashionthroughH&MHome,oftenincorporated

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