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Table Of Contents

CHAPTER -I INTRODUCTION
1.1 INTRODUCTION TO COLD DRINK SECTOR
1.2 NEED FOR STUDY
1.3 OBJECTIVES OF THE STUDY
1.4 METHODOLOGY
1.5LIMITATIONS OF THE STUDY
CHAPTER -II INDUSTRY PROFILE
2.1 INTRODUCTION TO FMCG
2.2OVERVIEW – INDIAN FMCG SECTOR
2.3 MAJOR SEGMENTS IN INDIAN FMCG SECTORS
CHART 1: MARKET SHARE
2.4TOP 10 FMCG COMPANIES IN INDIA
TABLE 1: TOP 10 FMCG COMPANIES IN INDIA
CHART 2: MARKET SHARE OF FMCG COMPANIES IN INDIA
2.5 BEVERAGE AND SOFT DRINK INDUSTRY
FIGURE 1: BEVERAGE INDUSTRY CLASSIFICATION
2.6 MAJOR PLAYERS IN INDIAN BEVERAGE INDUSTRY
TABLE 2: MAJOR PLAYERS IN INDIAN BEVERAGE INDUSTRY
CHART 3: MARKET SHARE OF TOP BEVERAGE INDUSTRY IN INDIA
2.7 HIGHLIGHTS OF BEVERAGE AND SOFT DRINK INDUSTRY
2.8 THE FUTURE OF BEVERAGE AND SOFT DRINK INDUSTRY
2.9 SWOT ANALYSIS OF BEVERAGE AND SOFT DRINK INDUSTRY
2.12 INNOVATIONS AND TRENDS IN THE BEVERAGE INDUSTRY
CHAPTER –III COMPANY PROFILE
THE COCA-COLA COMPANY
3.1 HISTORY
CHART 4: COCA-COLA OPERATING AREA MARKET SHARES
3.2 HISTORY OF BOTTLING
3.3 MANIFESTO FOR GROWTH
3.4 HINDUSTAN COCA-COLA BEVERAGES PRIVATE LIMITED (HCCBPL)
FIGURE 4: COCA-COLA BOTTLING PLANTS IN INDIA
3.5 PRODUCTS
FIGURE 5: COCA-COLA PRODUCT LINES
3.6 MISSION
3.7 VISION
3.8 FACTORS OF SUCCESS
3.9 MILESTONES ACHIEVED
3.10 FUTURE PLANS
3.11 SWOT ANALYSIS
CHAPTER-IV THEORETICAL FRAMEWORK OF THE STUDY
4.1 MARKETING
4.2 MARKETING MIX
4.3 DEVELOPING RESARCH PLAN
FIGURE 7: MARKET RESEARCH CLASSIFICATION
4.4 DISTRIBUTION CHANNEL IN HYDERABAD
FIGURE 8: COCA-COLA DISTRIBUTION CHANELS
5.1.1 COMPANY’S STOCK
CHART 5: COMPANY STOCK AT RETAILER’S LEVEL
5.1.2 RETAILER’S WILLINGNESS TO SELL COCA-COLA
CHART 6: NO OF RETAILER’S WILLINGNESS TO SALE COCA-COLA PRODUCTS
5.1.3 VISI COOLERS IN STORES
CHART 7: VISI COOLER AVABILITY IN STORES
5.1.4 COCA-COLA VISI COOLER REQUIREMENT
CHART 8: COCA-COLA VISI COOLERS REQUIREMENTS
5.1.5 SOLD COCA-COLA PRODUCT EARLIER
CHART 9:COCA-COLA PRODUCT SOLD EARLIER
5.1.6 COCA-COLA SERVICE
CHART 10: COCA-COLA SERVICE
5.1.7 DAILY SALES
CHART 11: COLD DRINK SALE OF OUTLETS
5.1.8 REASONS FOR BEING A COCA-COLA RETAILER
CHART 12: REASON FOR NOT SELLING COCA-COLA COMPANY PRODUCTS
5.2 BCG-MATRIX FOR THE PRODUCT LINE OF COCA-COLA
FIGURE 9: BCG MATRIX
Figure 10: COCA-COLA BCG MATRIX
5.3 PORTER’S 5 FORCES MODEL
5.4 SALES PROJECTION
CHART 13: COCA-COLA REVENUE IN BILLION $
CHART 14: UNIT CASE VOLUME IN BILLION
5.5 TREND ANALYSIS
CHART 15: TREND ANALYSIS
5.6 PRODUCT PROFILE OF COCA-COLA
5.7 PRODUCT LINE OF INDIGENOUS COMPETITOR PEPSICO
5.8 MAJOR COMPITATORS IN INDIAN BEVERAGE INDUSTRY
CHAPTER – VI
6.2 SUGGESTIONS
6:3 CONCLUSION
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Categories:Types, Research
Published by: Gaurav Sharma on Mar 30, 2013
Copyright:Attribution Non-commercial

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07/09/2014

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