GROUP MEMBERS

• RAKESH KUMAR
• RAM O SINGH
• D.SIVARAMAN
• RAHUL NIKAM
• DHRUVESH UPADHYAY
 HISTROY
• Started as a Malayan Airways in 1947 by
Ocean Steamship Company of Liverpool, the
Straits Steamship Company of Singapore &
Imperial Airways
• Renamed as Malaysian Airways in1963 &
Malaysia-Singapore Airlines (1967)
• In 1972 spilt in to Malaysian Airlines &
Singapore Airlines
 AT PRESENT
• Singapore government majority shareholder
• Number of aircraft: 99
• Number of employees: 14,066
• 2,174 Pilots & 6,914 Cabin Crews
• Passengers per year: 18.96 million
• Number of destinations: 66
• Company slogan : “A Great Way To Fly”
 DESTINATIONS

Flies to 66 destinations in 35 countries on five continents

 AWARDS
AIRLINE OF THE YEAR : 2007
Rank 2007 Name of the Airlines Rank 2006
1 Singapore Airlines 7
2 Thai Airways 4
3 Cathay Pacific 3
4 Qatar Airways 6
5 Qantas 2
6 Malaysia Airlines 9
7 Air New Zealand 18
8 China Airlines 10
9 Emirates 5
10 British Airways 1
© Copyright Skytrax
World Best Business class Airline Awards-2007

BEST BUSINESS CLASS

1 Singapore Airlines

2 Virgin Atlantic

3 Cathay Pacific

4 Malaysia Airlines

5 Air New Zealand

© Skytrax
 SWOT ANALYSIS
Strengths Weakness
• Brand name • Connected with few
• Cabin crews destinations
• Cuisine • Pricing policy
• Technology • Infrastructures
• Innovation
• In-flight facilities
• Timing
 SWOT ANALYSIS
Opportunities Threats
• Demand • U.S.Economy
• Technology • Competition increasing
• New markets • Fuel price
• Better flights • Taxation
• Terrorism
• Increasing aircraft price
• Accidents
 SUCCESS REASONS
• Valet service by stewardesses
• Luxurious redefined
• convenience
• In-flight entertainment system &
communication
• Ground services
• Affordable price
• consistency
• Catering standards & Options
S-shaped cabins
How we differ from others?

Chew Choon Seng,CEO,SIA

• Punctuality
• Customized
• New technology
• New design
CONCLUSION