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Boston Model and Nestle Pakistan

Boston Model and Nestle Pakistan

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Published by Arslan Nawaz
Boston Model and Nestle Pakistan
Boston Model and Nestle Pakistan

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Categories:Types, Research
Published by: Arslan Nawaz on Mar 30, 2013
Copyright:Attribution Non-commercial


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Boston Matrix andNestle Pakistan
Presented To
Tahir Ashfaq, Associate ProfessorM. Phil. (TQM), M.A. (English), PGD (TQM)
Presented By
Arslan NawazMuhammad SaghirMuhammad Ali NaqviA.D. AhsanSumbalMadiha SabirJaveriaHina
1.1 What is Boston Model?
The Boston Model is a chart that had been created by Bruce Henderson for the Boston ConsultingGroup in 1968 to help corporations with analyzing their business units or product lines. This helpsthe company allocate resources and is used as an analytical tool in brand marketing, productmanagement, strategic management, and portfolio analysis.
2.0 Other Names
Growth-share matrix
BCG matrix
Boston Box \ Matrix
Boston Consulting Group analysis
Portfolio diagram
3.0 Why
it’s important for companies?
The company must
Analyze its current business portfolio and decide which businesses should receive more orless investment,
Develop growth strategies for adding new products and businesses to the portfolio, whilstat the same time deciding when products and businesses should no longer be retained.
4.0 How to prepare this model?
This categorizes the products into one of four different areas, based on:
Market share
does the product being sold have a low or high market share?
Market growth
are the numbers of potential customers in the market growing or notThe four categories can be described as follows
Dogs / Shrinkers (Low Market Share / Low Market Growth)
Unsurprisingly, the term "dogs" refers to businesses or products that have low relative share inunattractive, low-growth markets. Dogs may generate enough cash to break-even, but they arerarely, if ever, worth investing in.
Cash Cows / Bankers (High Market Share / Low Market Growth)
These are products with a high share of a slow growth market. Cash Cows generate more than isinvested in them. So keep them in your portfolio of products for the time being.
Stars / Growers (High Market Share / High Market Growth)
These are areas where there is real opportunity as the market as a whole and your share of it areboth increasing. These gains however will not be realized without further development andinvestment.
Question Marks/Maybes/Problem Children (Low Market Share / High Market Growth)
These are products with a low share of a high growth market. They consume resources andgenerate little in return.
5.0 Boston model and Nestle Pakistan5.0.1 Nestle products in Pakistan
Nestle Milkpak Nestle Fruita Vitals (Necter Juices)
Nesvita Pure LifeNido MiloEveryday MaggiMilkpak Cream CerelacNestle Dahi Nestle Koko CrunchNestle Raita Nestle CornflakesKit Kat Polo

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