CONCEPT AND DEFINITIONThe concept of market segment is basedon the fact that the market of commoditiesare not homogeneous but they areheterogeneous. Market represent a groupof customer having commoncharacteristics but two customer are never common in their nature, habits, hobbiesincome and purchasing techniques.
According to Philip kotler
, “ Market
segmentation is sub-dividing a market intodistinct and homogeneous subgroups of customers, where any group canconceivably be selected as a target market