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Market Segmentation

Market Segmentation

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Published by VIVEK JAISWAL
Market Segmentation
Market Segmentation

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Categories:Types, School Work
Published by: VIVEK JAISWAL on Mar 30, 2013
Copyright:Attribution Non-commercial

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03/30/2013

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MARKET SEGMENTATION
 
CONCEPT AND DEFINITIONThe concept of market segment is basedon the fact that the market of commoditiesare not homogeneous but they areheterogeneous. Market represent a groupof customer having commoncharacteristics but two customer are never common in their nature, habits, hobbiesincome and purchasing techniques.
 
 According to Philip kotler 
, “ Market
segmentation is sub-dividing a market intodistinct and homogeneous subgroups of customers, where any group canconceivably be selected as a target market
to be met with distinct marketing mix.”
 

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