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Table Of Contents

1 Introduction
1.1 Problem statement
1.2 General purpose of the study and objectives
1.3 Definition of basic terms
1.3.1 Market and industry
1.3.2 Market attractiveness
1.4 Delimitation of the study
1.5 Underlying assumptions and choice of general research
1.5.2 Type of study: Explanatory research
1.5.3 General research approach: Triangulation
1.6 General structure of the study
2 Literature review
2.1 Entrepreneurship research
2.1.1 Research on market success factors
2.1.2 Research on VC deal evaluation criteria
2.1.3 Conclusions and implications for the study
2.2 Strategy / Industrial organisation research
2.2.1 Research on measuring industry effects
2.2.2 Research on market success factors in strategy
2.2.3 Conclusions and implications for the study
CHAPTER 3 - DEVELOPMENT OF A THEORETICAL MODEL OF MARKET ATTRACTIVENESS 53
3 Development of a theoretical model of market attractiveness
3.1 Approach
3.2 Additional applicable research programs for the theoretical framework
3.2.1 Selection of research programs
3.2.2 Industry economics
3.2.3 Organisation ecology
3.2.4 Transaction costs economics
3.2.5 Contingency theory
3.2.6 Game theory
3.2.7 Summarising consideration of contributions in different fields
3.3.1 Model of Porter: Five forces model
3.3.2 Baaken’s market framework
3.3.3 Dean and Meyer’s model
3.3.4 Hinterhuber’s framework
3.4.1 Objective of model
3.4.3 Macro level: Opportunities in global & national environment
3.4.4 Inter-country level: National competitiveness
3.4.6 Intra-industry level: Market, dependencies & competitors
3.4.7 Venture / firm level: Relative positioning to competition
3.4.8 Summary
4 Methodology
4.1 Measurement of venture success on the industry level
4.2.1 Variables under investigation
4.2.2 Selection of data sources and sampling criteria
4.3.2 Variables under investigation
4.3.3 Selection of case studies
4.3.4 Method of data collection
5.1 Applied data sources
5.2 Hypotheses on impact of industry variables on venture success
5.3 Operationalisation of variables
5.3.1 Operationalisation of venture success
5.3.2.1 Operationalisation of variables of market structure
5.3.2.2 Operationalisation of variables of market dynamics
5.3.2.3 Operationalisation of variables of competitor structure
5.3.2.4 Operationalisation of variables of barriers to entry
5.3.2.5 Operationalisation of additional control variables
5.4.1 Sample description on venture level
5.4.1.1 Structure
5.4.1.2 Success measures
5.4.2 Sample description on aggregated industry level
5.4.2.1 Structure
5.4.2.2 Success measures
5.5 Analysis of the impact of industry factors on new venture performance
5.5.1 Dependencies among variables
5.5.1.1 Dimensions of venture success
5.5.1.2 Dimensions of independent industry variables
5.5.2 Analysis of overall sample
5.5.2.1 Sales growth
5.5.2.4 Subjective absolute venture performance
5.5.3 Impact of contingency variables
5.5.3.1 Industry sector
5.5.3.2 Market growth rate
5.5.3.3 Venture growth rate
5.5.3.4 Intra-industry heterogeneity
5.6 Synopsis of results
6.1 Case study – Imente
6.1.1 Venture profile
6.1.2 Competition and general market setting
6.1.3 Explanation of market impacts on venture success
6.1.3.1 Macro level
6.1.3.2 Inter-country level
6.1.3.3 Inter-industry level
6.1.3.4 Intra-industry level
6.1.3.5 Barriers to entry
6.1.3.6 Venture / firm level
6.1.4 Excursus: Derived strategic recommendations for Imente
6.2 Case study – Open House
6.2.1 Venture profile
6.2.2 General market setting
6.2.3 Explanation of market impacts on venture success
6.2.3.1 Macro level
6.2.3.2 Inter-country level
6.2.3.3 Inter-industry level
6.2.3.4 Intra-industry level
6.2.3.5 Barriers of entry
6.2.3.6 Venture / firm level
6.3 Case study – Tele-Ruf Kommunikations GmbH
6.3.1 Venture profile
6.3.2 General market setting
6.3.3 Explanation of market impacts on venture success
6.3.3.1 Macro level
6.3.3.2 Inter-country level
6.3.3.3 Inter-industry level
6.3.3.4 Intra-industry level
IV. INTRA-INDUSTRY LEVEL
6.3.3.5 Barriers to entry
6.3.3.6 Venture / firm level
V. VENTURE / FIRM LEVEL
6.3.4 Excursus: Derived strategic recommendations for Tele-Ruf
CHAPTER 7 - CONCLUSIONS, SIGNIFICANCE OF RESULTS AND PERSPECTIVES 343
7 Conclusions, significance of results and perspectives for future research
7.1 Summarising conclusions
7.2 Significance of results for practice
7.3 Scientific significance of results and perspectives for future research
Bibliography
Appendices
Appendix A: Calculations for operationalization of MES variable
Appendix B: Industry ranking: Startups per industry
Appendix C: Ranking of industries by subjective success evaluation
Appendix D: Ranking of industries by venture sales growth
Appendix E: Ranking of industries by venture profit level
Appendix G: Questionnaire guideline for case study interviews
Appendix H: List of interviewees
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Market Attractiveness Model

Market Attractiveness Model

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Published by Anish Chowdhary
Useful model for working market effectiveness
Useful model for working market effectiveness

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Categories:Types, Research
Published by: Anish Chowdhary on Mar 31, 2013
Copyright:Attribution Non-commercial

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